DCCC and NRCC Independent Expenditures Since July 1st

Here is a Saturday Night Special for all you political junkies out there...

While both committees have reserved a significant amount of TV airtime between now and November 7th, what have they actually spent their money on recently? Kombiz Lavasany, who occassionaly posts at MyDD, has the answer. Today, he put together a spreadsheet detailing all of the independent expenditures made by the NRCC and the DCCC since July 1st. I put them together in a readable, web-friendly format, and you can see them here:

DCCC and NRCC Independent Expenditures Since July 1st

I also whipped up a table showing the committee totals in each district, and the percentages each committee spent on polling, mail, ad production / placement, and phone banking. You can see that chart here:

District and Expenditures Summary Table

Remember, this is only money that each committee spent in individual districts. Other costs, such as staff salary, are not included. Here are some thoughts on this information:
  • The NRCC spent $1,186,662.00 on 74 polls in 50 districts. By contrast, the DCCC did not spend any money on polls. This gap accounts for nearly the entire spending difference between the two committees in this time period.
  • The DCCC made 100% of its expenditures in districts controlled by Republicans. By contrast, the NRCC made 85.2% of its expenditures in districts controlled by Republicans.
  • The NRCC made non-polling expenditures in only three districts controlled by Republicans Democrats: GA-08 ($45,145.40), IL-08 ($177,629.68), and VT-AL ($76,443.86). This is interesting because they also ran polls in GA-12, IA-03, LA-03, NV-01, OH-06, OH-13, SC-05, TX-17, and WV-01. In other words, they ran polls in twelve Democratic held districts, and then didn't spend another dime in nine of those districts.
  • The NRCC also polled the following Republican-held districts and never spent another dime: AZ-05, CA-50, CO-07, CT-02, CT-04, CT-05, KY-04, FL-09, FL-22, IA-01, IN-09, KY-03, KY-04, NH-01, NH-02, NV-02, NC-11, OH-01, OH-15, OH-18, PA-10, TX-22, VA-02, WA-08, and WV-02. Given the status of independent and internal polls in CT-02, IN-09, IA-01, NC-11, PA-10, and TX-22, one has to wonder the if the NRCC has given up on those six districts. Democrats hold substantial leads in polls from those six areas, and the NRCC is not coming in to help. The lack of NRCC spending in CO-07, IN-02, KY-04, and VA-02--all districts where Democrats hold poll leads--can possibly be explained by the cash advantage of Republican candidates in those districts.
  • The DCCC only made expenditures in 15 districts: AZ-08, CO-07, IA-01, IL-06, IN-02, IN-08, KY-04, NC-11, NM-01, NY-24, OH-15, PA-06, WA-08, and WI-08. In WA-08, they only spent $150.They spent between $29K and $58K in PA-06, OH-15 and IL-06. Everywhere else, they spent more than $100K In some cases, they spent far more than $100K.
  • The DCCC made expenditures in the following districts that the NRCC made no non-polling expenditures: CO-07, IA-01, IN-02, KY-04, NC-11, NM-01, and OH-15. Either the NRCC has given up in these districts, or they are relying on the cash of their candidates to pull out these districts.
  • The NRCC made non-polling expenditures in the following Republican held districts where the DCCC made no expenditures: CA-11, CO-04, MN-06, PA-07, and PA-08. In this group, CA-11 and CO-04 really stick out. The NRCC is worried in those two districts, spending more than $100K on non-polling expenses in each.
  • The NRCC spent $887,621.33 on mail. Only $106,942.75 was spent on positive mail. Further, 40% of the positive mail, or $43,609.52, was spent trying to help Huffman win the AZ-08 primary, which he did not do. By way of contrast, the DCCC spent only $275,180.20 on mail. About 40% of that, or $111,088.90, was spent on positive mail.
  • Almost all of the rest of the money for both committees was spent on ad production and placement. In this regard, the two committees spent nearly equal amounts of money, though the DCCC was very slightly ahead ($1.9M to $1.7M). For both sides, the ads appear to be overwhelmingly negative, if not entirely so.
  • The NRCC spent 91% of its money on firms in the Washington, DC area. Nearly all of what was not spent on a DC area firm was spent in a single, Utah-based, mailing service: Arena Communications. The NRCC spent 0.03% of its money outside of DC and outside of Arena communications.
  • The DCCC spent a little more of its money outside of DC: 11%. Nearly all of that went to three firms: The Strategy Group in Illinois, AKP Message and Media in Illinois, and The Baughman Group in California.
Keep digging through and see what else you can find. This is great information, and Kombiz deserves a lot of credit for it. It is also useful to look at the House 2006 forecast when scanning through this information.



Display:


How do you run a campaign without polling? (none / 0)

Just askin'

sh


by stevehigh on Sat Sep 16, 2006 at 09:09:56 PM EST

Re: How do you run a campaign without polling? (none / 0)

Campaigns seem to be doing the polling, right?


BlueNC - Progressive NC Politics
by Robert P on Sat Sep 16, 2006 at 09:32:16 PM EST
[ Parent ]

Re: How do you run a campaign without polling? (none / 0)

It's technical, but there's limited ways to spend money in co-ordination with a campaign for a limited amount of money. So, yeah I don't know but I'm sure they could have done their polling that way, or off public polling, etc.
by Kombiz Lavasany on Sun Sep 17, 2006 at 01:02:49 AM EST
[ Parent ]

Re: DCCC and NRCC Independent Expenditures Since J (none / 0)

This is why people come to MyDD - excellent work.


BlueNC - Progressive NC Politics
by Robert P on Sat Sep 16, 2006 at 09:23:22 PM EST

Expenditures Since July 1st (none / 0)

"The NRCC spent $1,186,662.00 on 74 polls in50 districts. By contrast, the DCCC did not spend any money on polls. This gap accounts for nearly the entire spending difference between the two committees in this time period.

The DCCC made 100% of its expenditures in districts controlled by Republicans. By contrast, the NRCC made 85.2% of its expenditures in districts controlled by Republicans."

-------------------------------------

Doens't this suggest that the R's are in defensive mode, hunkering down and hoping to hold on to what they've got, while the D's are attacking into enemy territory?

Looks good to me...


by global yokel on Sat Sep 16, 2006 at 09:25:02 PM EST

clarify (none / 0)

the NRCC also polled the following Republican-held districts and never spent another dime: AZ-05, CA-50, CO-07, CT-02, CT-04, CT-05, KY-04, FL-09, FL-22, IA-01, IN-09, KY-03, KY-04, NH-01, NH-02, NV-02, OH-01, OH-15, OH-18, PA-10, TX-22, VA-02, WA-08, WV-02. Given the status of independent and internal polls in CT-02, IN-09, IA-01, NC-11, PA-10, and TX-22, one has to wonder the if the NRCC has given up on those seven districts. Democrats hold substantial leads in polls from those six areas, and the NRCC is not coming in to help.

I'm missing the segway between the first sentence and the second.  Oh, I think you must have missed adding NC-11 to the first list, that is the district on which I was focusing.  

So, the districts they are not spending money on are either "safe" for them or "lost".  You also say seven districts, then six areas for the same list.  There are 24 districts up top, six are "lost" and four are "safe", so what about the other fourteen?


BlueNC - Progressive NC Politics
by Robert P on Sat Sep 16, 2006 at 09:31:57 PM EST

Here's a question: (none / 0)

Do positive ads have any real utility? Are they ever as effective as negative ads at strenghtening a candidates relative position?


by BingoL on Sat Sep 16, 2006 at 10:04:06 PM EST

Re: Here's a question: (3.00 / 1)

Yes, but it depends on the content.

In PA, Rendell's been running positive ads emphasizing the progress and good things he's done as governor.  The ads moved his favorables up. Swann is trying to make a case for change (in his ads which are also positive), but why would voters want to change when they've been reminded by Rendell of all the good things he's done?


by Newsie8200 on Sat Sep 16, 2006 at 10:33:36 PM EST
[ Parent ]

Re: Here's a question: (none / 0)

But is there any evidence that Rendell is doing better by moving his positives up than by moving his opponent's positives down?

I can see that postive--sometimes--works. I'm just wondering if it ever words best. Or is this even calculable? Hm.


by BingoL on Sun Sep 17, 2006 at 12:18:22 PM EST
[ Parent ]

Re: Here's a question: (3.00 / 1)

Well, this race was neck and neck until Rendell's first cycle of positive ads.  Between the primary until the start of Sept, the main thing going on in the PA-GOV race was Rendell's ad campaign. In the free media realm, there were some stories that drove Swann's negatives up, but mostly from Swann botching the announcement of some proposals and from some news reports that PA GOPers were worried about Swann's chances. Everyone knows that the polls now show Rendell leading Swann by a lot...

Look at the movement: http://www.pollster.com/polls/?state=PA& amp;race=governor_race

I'm not saying positive ads are "best," but they do serve their purpose when done correctly. I've seen positive ads run in races where the internal polling shows that the incumbent's numbers would be stronger if voters knew more about what he/she has done.  Another example would be DE-GOV in 2004. Sometimes it's about educating the public.

FYI, I haven't seen one negative TV ad in PA-GOV so far. Both candidates have only run positive ads.


by Newsie8200 on Mon Sep 18, 2006 at 12:01:47 PM EST
[ Parent ]

Re: DCCC and NRCC Independent Expenditures Since J (none / 0)

Excellent post, just one typographical issue.  In the third bullet point, it looks like it should be "districts controlled by Democrats," not "Republicans," in the first sentence.

Also, I have two concerns, based on your post.  I suspect that the NRCC is using polling to microtarget and to poll messages, not just to see if the race is winnable.  That the DCCC isn't doing this is worrisome.  My other concern is the lack of direct mail spending by the DCCC.  This complements my first concern (suggesting, again, that the DCCC isn't microtargeting), and means that the DCCC is spending a biggger percentage of its money on a less effective medium (TV).  

I'd be interested in hearing others' thoughts on this.


John McCain
by DanM on Sat Sep 16, 2006 at 10:27:38 PM EST

Re: DCCC and NRCC Independent Expenditures Since J (none / 0)

You might say, optimistically, that Democrats are following the advice of Democracy Corps and others, and are planning to present a single, coherent message based on national issues. The GOP, since they have to run from national issues, need to fine-tune their message in order to localise the election. Thus it may be that this is INHERENTLY a more expensive election for Republicans, not just because they have to defend more seats, but because they have to defend them in a different way.


by thesleepthief on Sun Sep 17, 2006 at 03:50:40 PM EST
[ Parent ]

Re: DCCC and NRCC Independent Expenditures Since J (none / 0)

On a slightly unrelated note, do you think NY-03 and MI-07 have any chance of becoming more competitive?

In NY-03, Dem Dave Mejias is running in a moderate/left Long Island district against an extreme conservative Peter King who's stuck his foot in his mouth more than once. Mejias picked up the AFL-CIO endorsement and the race is no longer safe according to some analysts.

In MI-07, the incumbent was defeated by Club for Growth radical in the GOP primary, while this is a moderate/right district, Kerry got about 45%. The National Journal says big job losses in recent years. The Dem Sharon Renier got 36% to 58% in 2004 spending less than 10k to 750k to the losing moderate Schwarz.


by Beet on Sat Sep 16, 2006 at 11:30:49 PM EST

Re: DCCC and NRCC Independent Expenditures (none / 0)

A strange thing I saw the other day at work (USPS) was a GOP magazine. I thought for a minute it was a liberal mag, because the cover consisted of pictures of several Dem Congressional personalities, but no title (or nothing particularly memorable, anyway). It took a minute for me to realize it was a Republican mag, and that's only because most of the pics were somber male faces on a dark background, save one: A picture of Hillary (in the upper left corner, natch!), with her mouth kind of open, on a bright background, which really made her stand out. And I saw that in a cynical way because I'm politically aware, unlike the average person who sees a mag like that. I had to look really close for the GOP imprint on the front. There was an ad for GOP.com on the back, That ad looked like something advertising a preschool educational product, lots of bright color and bad graphics.

I was really stunned at 1) the GOP having a magazine for fundraising and 2) how badly done this one was. It wasn't a cheap mag, folks. This sucker was very expensive to produce and mail, but it was ugly as hell. And whoever did that cover--total idiot, putting a bunch of the opposition on the cover without stating something along the lines of "These people are evil, help deliver us from this evil." Etc. It didn't. It was...lame and weak. Yeah, I'm sure that anyone with enough pull to get that magazine would see the cover and proclaim it the Scariest Thing EVAH! but normal people? No way. It looked like they were promoting Dems! Thanks, GOP!


by Aquaria on Sun Sep 17, 2006 at 03:23:50 AM EST

NC-11 Typo? (none / 0)

NC-11

RNCC bought ads on Friday against Shuler, so I wouldn't say they've written Charles Taylor off just yet.  Strategic Media Services - $20k+

They're going to spend oodles here in the mountains of western North Carolina.


by Screwy Hoolie on Sun Sep 17, 2006 at 09:05:17 AM EST

Re: DCCC and NRCC Independent Expenditures (none / 0)

It looks from the info at Kos that the RNCC also spent on CT-04, IN-09, NC-11, PA-10, VA-02 and WA-08.

I'd guess they are worried about all those races.  The only ones they may have given up on are CT-02, IA-01 and TX-22.  They probably think they can win KY-04 and CO-07 has enough of a cash advantage.


by Mimikatz on Sun Sep 17, 2006 at 01:07:08 PM EST

GA-03 (none / 0)

This race is tightening up by a combination of Westmoreland's "hoof in mouth" disease, and the grassroots approach of McGraw.  This is an under-radar-race that could overthrow a seemingly "safe" Rep seat.


"In the beginning God created monkeys...that was for practice, then he created school boards" Mark Twain
by yardman5508 on Sun Sep 17, 2006 at 06:06:17 PM EST

Re: DCCC and NRCC Independent Expenditures Since J (none / 0)

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by manie on Tue Apr 10, 2007 at 10:11:37 AM EST


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