Ok, now this one's interesting. It's a well-produced ad by Harold Ford Jr, a professional and super-competent politician beloved by Chuck Schumer and the political establishment in DC. I went to a Ford fundraiser once near the Capitol, and I've never seen so many Senators stop by to give speeches.
This ad is clever and slick. By setting it on a plane, Ford is able to dramatically convey weaknesses in our security arrangements, and he's able to effectively convey his message that we need to move beyond partisan politics and actually secure our borders. He finishes off with 'nothing is more important than our security'. Ford has run a variety of ads on different themes, including ports and gas prices, and they are similarly tight and well-structured.
I'm really intrigued with the Ford campaign, because while the tactical execution is good, it's not clear to me that this messaging differentiates him from his Republican opponent. Of course he doesn't mention his party, or that of his opponent, and he doesn't mention Bush. He's running as a more competent right-winger, someone who wants to move beyond partisan politics to lower gas prices and increase the effectiveness and reach of the security state. Ford isn't and never claimed to be a progressive, and he's running in Tennessee, where there is a strong right-wing presence.
Based on our accountability memo, and other polling coming in that shows that voters are choosing between Iraq and terrorism, Ford is making the absolutely wrong strategic decision. When given a choice between a Republican and a fake Republican, they'll pick the real one every time. But then, Ford's not a progressive. I know Ford's supposedly gaining on his scandal-tarred opponent in the polls. We'll see what happens. My guess is that Ford's messaging will not work, but it's possible that Corker could simply self-destruct and Ford could look like an acceptable alternative.
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