MyDD Accountability Adwatch: Jennifer Lawless

Accountability and Iraq is our frame.  We think it does really well in districts around the nation.  But it's not the only winning framework to use, the only narrative that works.  Check out this stunningly good ad from Jennifer Lawless, primary challenger to Jim Langevin in Rhode Island's 2nd district. The ad is by Laguens, Hamburger, Kully & Klose (LHKK).

While the ad doesn't use the accountability framework and doesn't touch on Iraq, there are some clear pieces you'll recognize.  She draws an incredibly strong contrast.  She picks a fight.  And she doesn't mince words on an incredibly sensitive subject.  I would add that Langevin voted against the war, so the Iraq issue isn't as potent here.  

I think this is great stuff.  What do you think?



Display:


lack of images (none / 0)

Anyone have any idea why my Firefox will no longer view images in people's posts?  Ad images yes, but images on posts here, Kos, BlueNC - no go.

I would love to see this ad, but I don't get an image.


BlueNC - Progressive NC Politics
by Robert P on Tue Aug 29, 2006 at 01:15:56 PM EST

Re: lack of images (none / 0)

Have you allowed scripts? For instance, this ad is linked from youtube, so you have to allow scripts from both mydd and youtube.


by mkrc98 on Tue Aug 29, 2006 at 01:18:17 PM EST
[ Parent ]

Re: lack of images (none / 0)

I also started having problems linking to YouTube content from any web pages about 3 hours ago. In both safari and Firefox.


by AndyG on Tue Aug 29, 2006 at 04:28:44 PM EST
[ Parent ]

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

also, the accountability frame doesn't really work on langevin - a democrat - in a primary... :)


(disclosure: I work for Tom Udall for Senate) Join us at http://www.TomUdall.com
by steveolson on Tue Aug 29, 2006 at 01:40:51 PM EST

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

It's a great ad.  Particularly for, if not the Bluest State, surely one of them.  And she looks just great also.  Go Jennifer.


by fred on Tue Aug 29, 2006 at 01:41:48 PM EST

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

it is a great ad (and i am not just saying that b/c of the planned parenthood endorsement)!


(disclosure: I work for Tom Udall for Senate) Join us at http://www.TomUdall.com
by steveolson on Tue Aug 29, 2006 at 01:57:00 PM EST

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

Wow.  This ad is very, very good.  With all the bland ads I've been seeing, and also the narrow lens I've seen policy-wise, it's good to see reproductive freedom is still on the map for Democrats, and still an issue with anti-choice Dems.

This ad is also very powerful as far as I'm concerned, and I imagine even more so in a state like RI (despite the Catholicism, they're still overwhelmingly pro-choice).


by wolfblitzer on Tue Aug 29, 2006 at 02:07:28 PM EST

I normally do not donate in Primary elections! (none / 0)

I donated to Ciro Rodrigues because it was more like a general election with no Republican opponant.  I donated to Cegilas, probably a mistake, and to Lamont, my best primary investment ever.  I do not like to do this because I prefer to see our limited resources dedicated to beating Republicans. I am darn close to donating to Lawless right now. First the district is so Democratic that the primary winner will be the next Congressperson.  Second, while I like Longevin on all other issues we have an assault on Choice by the religious right and must have defenders out of the very partisan Democratic districts that are left us and this seat is one of them. I only hesitate because it is less money left me to donate to Democrats looking to unseat Republicans and get us a majority and therein lies my conflict!


by politics64 on Tue Aug 29, 2006 at 02:41:14 PM EST

Re: I normally do not donate in Primary elections! (none / 0)

I did a fundraiser fro Jennifer at my house.  She really needs money to show this ad in Rhode Island.  Fortunately Rhode Island is a one media market so the adtime is relatively inexpensive.  Last Tuesday she needed $50,000.  Hopefully she's close to that.  anything would help.


by debcoop on Tue Aug 29, 2006 at 03:43:20 PM EST
[ Parent ]

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

Wow.  That ad is intense!  I'm so glad to see that Lawless is not afraid to really attack Langevin on the issues--even such sensitive ones.  

This ad demonstrates how serious of a candidate Lawless really is.  She is proving that she truly is the leader that Rhode Island needs.


by packgirl on Tue Aug 29, 2006 at 02:46:36 PM EST

Let's apply this to Iraq/accountability (3.00 / 1)

This ad cuts hard and clear, and with a genuine dramatic impact, on a very emotional issue, especially for women.  The editing/interplay between Lawless and the other woman is done to powerful effect, and the statements of both are very strong, clear and emotional on the specific issue, while also (and importantly) both drawing explicit broader conclusions re Langevin's positions and qualifications.

It starts off with a compelling statement about the impact of rape and then says "You can forgive some things, but not others."  That cuts deep into the psyche and grabs full attention.

Then...."It's a big issue and Jim Langevin's wrong about it and that says a lot about him."  The "Langevin" is wrong message come through clearly and explicitly at least three times in this 30 sec ad, and each time the expression is both strong and sincere.  It sinks in, unlike some of the other ads we've seen, which just roll over the surface of our attention.  And it grabs you at that level from the first sentence.  And it does all that in just 30 seconds.

We should keep this ad as an ongoing reference.  If we could apply its strengths to ads focused on Iraq and accountability (and, boy, would I love to see someone do that), we'd really be onto something.

Who created this ad?  The creator/editor seems very good, and we should be looking for more examples of their work. Lawless and the other woman are also key, in that what they say is very high-impact, high-contrast and concise, but also sounds very genuine, which is key to an ad like this and is not so easy to achieve (or at least is not that common in other ads).

Good find, Matt....and a good sign, hopefully, of things to come.


by mitchipd on Tue Aug 29, 2006 at 02:48:30 PM EST

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

Excellent ad. Strong message. The two women  come across as credible, knowledgeable, authoritative and strong. I do not know this district well, but I like the fact that Lawless is defining her agenda as oposed to reacting to someone else's agenda.

She made a clear statement, posed a clear contrast and said, "this is important, this is why, you need me."

I love it!


by BrooklynRider on Tue Aug 29, 2006 at 03:08:56 PM EST

Really a great ad...... (none / 0)

I must say, this ad genuinely moved me.  I haven't cared much about Lawless/Langevin, I'm generally accepting of letting a few anti-abortion Dems skate by, and I haven't heard that Langevin is conservative on any other issue.  And I'm still not inclined to give money to Lawless as I have limited resources and I have higher priorities.  But I were a RI voter, this ad might be enough to make me revisit letting Langevin skate by, and make me vote for Lawless.


by DCCyclone on Tue Aug 29, 2006 at 03:18:12 PM EST

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

Fantastic ad, and brave. Most politicians run from this issue, and only address it when confronted. Even then, most of them are weaselly about their responses. Not this one. More like it!


by Aquaria on Tue Aug 29, 2006 at 03:20:55 PM EST

An improvement on the last one (2.33 / 3)

Now, I incline to the view that, in politics, Winning isn't everything - it's the only thing.

The Lawless ad is hardly a model of truth-in-advertising: but, to me, the only consideration would be, does it work?

The dreary Crisis Counselor starts straight in with:

If you know someone that's been raped, you know it changes you. You can forgive some things but not others.

Which rather implies that the ad is talking about rape and forgiving rapists.

And, next moment, Langevin is namechecked!

Way to go, Jennifer - the viewer is unclear as his name is mentioned what exactly Langevin's alleged connection with rape and forgiveness of rapists might be; but he or she is apparently being led to suppose that he is either a rapist, or, at least, has spoken out in favor of forgiving rapists (or, perhaps, of suggesting that their victims should do so).

So far, a Grade A smear - great work!

Then we get the end of the sentence:

Jim Langevin has voted 27 times against a women's right to choose.

So - we started with rape, and now we've moved onto abortion (presumably all RI women voters can decipher the code).

So - exactly what are those Langevin votes? The guy has only been in the House since the 107th, and already 27 anti-abortion votes?

Could it be that, as when the RNC counted Kerry's votes for higher taxes, there's rampant double-counting (eg, by including procedural votes) and dubious classification?

(Hey - it worked against Kerry, so I'm certainly not knocking it!)

Plus - do any of those votes relate to legislation designed to prevent rape victims from getting an abortion? (So as to justify the initial two sentences on rape, that is.)

That's a genuine question, by the way. I've looked at Langevin's page on the PP site which lists 11 topics: 5 are marked NIO - he wasn't a rep at the time of the votes - and on the others, he's marked 5-1 an anti.

Now - just to be quite clear - I'm not querying this stuff on behalf of poor widdle Jimbo. I'm sure he's done, and will do, worse.

My concern is whether RI women who view an ad which starts with the helpful PSA that rape changes its victims before sliding over to the subject of abortion with a gee whiz stat about the Hon Jim might feel they were being being treated as rubes.

In which case, a perfectly good point for an ad - that Langevin is anti-abortion in (what I assume to be) a pro-choice CD - might be overshadowed by a sense that a pol was engaging in blatant distortion.

Of course, if RI women have as jaundiced a notion of politics as I do, no problem...


by skeptic06 on Tue Aug 29, 2006 at 04:02:04 PM EST

Re: An improvement on the last one (none / 0)

Tere are literally dozens of votes on abortion/choice related matters every congressional sessions.  Then there are votes on amendments to make the bill more or less right wing.  In NY, where, I am from, there are almost 70-90 anti abortion bills introduced every year.  They just don't usually get to the floor because the Assembly is pro choice.

And yes Langevin specifically voted to deny women the right to an abortion repeatedly and some of those women indeed were raped.

He voted to deny military women the right to use their own money to get an abortion at a meilitary hospital.

This ad is right on target on his record and is no cheap shot


by debcoop on Tue Aug 29, 2006 at 04:53:51 PM EST
[ Parent ]

Re: An improvement on the last one (none / 0)

Well, I'd start by asking which are the actual 27 RCVs that the ad referred to? It's not a round number - I'd expect there to be a list somewhere.

(I can't find one on either Lawless's site or PP's. But that's not saying it's not there. I'd rather hope it was!)

But these votes are such a pain in the ass to track down without numbers that it would only be courteous if the list were to be made available.

Just looking one notorious bill on the PP list, the Partial Birth Abortion Act.

PBA was started in the House as HR 760 (108th Cong); the Senate passed its version, S 3; the House substituted the text of HR 760 into S 3 and passed it; a conference was held, and the conference report was passed by both houses.

On HR 760, there was just one RCV on an amendment - a fascinating vote to parse, by the way - plus RCVs on a motion to recommit and on passage.

On S 3, the House by voice vote insisted on its amendment and agreed a conference (the corresponding Senate vote was by RCV); the House agreed the conference report by a RCV.

So, in all, that makes four House RCVs.

How many of those were counted in the figure of 27, I wonder (assuming Langevin voted in all of them, that is!)?

And when you say

Langevin specifically voted to deny women the right to an abortion repeatedly and some of those women indeed were raped.

that's rather acknowledging the bait-and-switch in the ad: it leads with rape, then shuffles over to abortion.

Now, some abortions are performed on rape victims - but (I'm thinking) a pretty low proportion of total abortions done.

It's as if talking about the right to abortion in itself wasn't (as it were) sexy enough, but needed the rape lead-in to give the ad the required punch!

Like I said, I'm not defending Langevin or The Truth or anything else.

I say, do whatever works - and The Truth (if there ever was such a thing, which there isn't) be damned.

I'm just querying whether this ad does work.


by skeptic06 on Tue Aug 29, 2006 at 06:24:58 PM EST
[ Parent ]

Re: An improvement on the last one (none / 0)

So here are some votes    I particularly like the bill I call " The Put Grandma in Jail ACt"  This is designed to make sure no teen anywhere  can get an abortion, put doctors in jail who counsel people about abortion and target clinics in pro choice states like New York.  If you counsel or accompany a teenager from an anti choice state to a pro choice state to get an abortion then Grandma and the doctor will go to Jail.  Cong. Nadler put forward an amendmen t to exempt the cabdrivers and bus drivers who drove the teens and IT WAS VOTED DOWN.  Langevin's vote in link

http://www.govtrack.us/congress/vote.xpd ?vote=h2005-144

Next link is the NARAL Prochoice America pdf on Congressional actions.  They begin on page 12.  Langevin voted for them all.

http://www.prochoiceamerica.org/assets/f iles/Bush-Congress-Actions.pdf

Second I strongly object to you calling the ad a bait and switch.  It is no such thing.  And it's insulting that you say it's so.  


by debcoop on Tue Aug 29, 2006 at 08:40:20 PM EST
[ Parent ]

Re: An improvement on the last one (none / 0)

On the question of which were the 27 votes, as I said, it's a hell of a job (rather like finding names from phone numbers before we had reverse look-up).

It's surely only reasonable for those who put forward the 27 number to supply details.

The suspicion is raised is that - like the GOP's 350 (or whatever) Kerry votes for higher taxes - it's a bullshit number.

Now, perhaps it's a nerdy point, and it doesn't occur to viewers to query it.

In which case, I say - fine. We're not peer reviewing an academic paper, were considering the effectiveness of a campaign ad.

Which are as white as the driven slush at the best of times.

As far as the bait and switch goes, why would you lead an ad about pro-choice with rape? I suspect, to keep the attention of those who would flip channels at the first sign of a liberal talking about abortion; and to suggest a rape/abortion connection - after all, even Bush accepts the need to allow abortion for rape victims.

Whereas most abortions are not for rape victims, nor would Lawless accept for one second any limitation on abortion rights by reference to rape.

But hey - if the ad works, go with it, say I!

Oh - by the way, just checking on HR 748, I see that the amendment you mention only failed because of Dem votes. If you flip the 34 Dems who voted against, the vote goes from 179-245 to 213-211.


by skeptic06 on Tue Aug 29, 2006 at 09:32:43 PM EST
[ Parent ]

Re: An improvement on the last one (none / 0)

Here are 19 of the votes, but this is the abbreviated list, going back to 2002, not 2001 as well:

http://www.progressivepunch.org/record.j sp?member=RI2&district=2&issue=F 1

I'm searching for the 2001 votes, but the list is really long--every vote langevin cast over two years. That takes forever to get through.

Don't know if committee votes are counted, either.


by Aquaria on Tue Aug 29, 2006 at 11:23:39 PM EST
[ Parent ]

Re: An improvement on the last one (none / 0)

Thanks for the link to the list of votes.

At least, now I can see how they might have got to 27 - adding on, as you say, 2001 RCVs. (I'm not sure whether Langevin has been on any of the committees that reported out the bills we're talking about - his current assignments are Armed Services and Homeland Security.)

Of the Progressive Punch list, a neutral student of politics would query whether including votes on the previous question and the motion to recommit on a particular bill (as well as the vote on passage) doesn't result in double counting.

But - provided that Uncle Jim can't make any political capital out of it (and I can't remotely see how he could), there's no need to take such cavils into account.

(There's a serious point about which votes interest groups should take into account with their ratings. The question was flagged when NARAL and Planned Parenthood scored senators in votes on the Alito nom on the basis of their vote on the substantive motion, rather than that on the (decisive) cloture vote.

Folks suspected that they did this as a sop to 'moderate' Dems who were working both sides of the street by voting for it before they voted against it.)


by skeptic06 on Wed Aug 30, 2006 at 05:18:10 PM EST
[ Parent ]

Forced childbirth is rape. (none / 0)

Lawless has played this exactly right.

Langevin has voted, and if re-eleced will continue to vote, to force women to go through childbirth whether they want it or not. I don't know any other word for that but "rape." Rape by the government is still rape.


by Sadie Baker on Tue Aug 29, 2006 at 06:07:20 PM EST
[ Parent ]

Re: Forced childbirth is rape. (none / 0)

Trouble is, that clearly wasn't what the counselor was talking about. She was talking about rape in its common meaning.

I doubt somehow whether Lawless would be happy to go on the record saying that

to force women to go through childbirth whether they want it or not. I don't know any other word for that but "rape." Rape by the government is still rape.

Like I said, Langevin can (so far as I can see) fairly be labeled as anti-abortion according to his record, and that must be a point Lawless wants to hammer home.

But does the highlighting of rape in this ad help or hinder?


by skeptic06 on Tue Aug 29, 2006 at 06:38:17 PM EST
[ Parent ]

Unflattering (none / 0)

Sorry to be shallow but could they come up with, um, a more flattering shot of the candidate?  She is upstaged by Lynn Taylor.  I'm ready to vote for her.


by freedc on Tue Aug 29, 2006 at 05:53:59 PM EST

I'm glad someone else said it (none / 0)

That was 100% what I took out of this ad, that I would vote for Lynn Taylor in a heartbeat but in contrast Jennifer Lawless came across as too young, kind of a work in progress.

I was going to shut up about it since all the other reviews were positive. But since freedc mentioned it also, I'm sure it's valid and many voters will get the same impression.


by jagakid on Tue Aug 29, 2006 at 06:39:31 PM EST
[ Parent ]

Great ad, great candidate (none / 0)

I am very excited about the Lawless campaign, and think that she will be a breath of fresh air in a Washington that is, under current leadership, leading us in the wrong direction.

Although Langevin voted against the Iraqi war initially, he has since voted multiple times to provide funding for the war and has not been active in demanding withdrawl. He has recently (in the last few months) started to criticize the war, but for me his position is too little, too late.

What worries me more is a recent house bill that was passed, and for which Langevin voted. The bill would allow for re-appropriation of funds, set aside for Iraq but not yet used, for use in a future conflict with Iran. He is so out of touch with the desires of this state. We are already losing 2 wars. Are we really looking for another? This is as bad as his vote to pass the Schaivo bill.

We can definitely do better in Rhode Island. It is time for a change.


by RIDoc on Tue Aug 29, 2006 at 06:36:19 PM EST

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

Thank you, Matt, Deb, and everyone who provided such positive feedback on the ad.  We went up with this on cable early on Tuesday, and we think it does a great job of - very clearly - outlining Jen's and our opponent's views on the right to choose.

Jen Lawless has been running in this race against Representative Langevin for over a year now, and one of the bigger issue differences (of which there are quite a few) is reproductive freedom.  Certainly it's easier to talk about from the progressive standpoint in a state like Rhode Island, but Jen has never tried to side-step the issue at all.  This ad exemplifies her strong, pro-choice and pro-women's health position.

I believe ours is a very exciting race, and one worth supporting.  With two weeks to go from today, we've been on TV for over a week and will be building on this buy with more great ads to come.  Literally, no Republican even filed for this seat, so the winner of the Primary WILL be the next Congressperson from this district.  It is a great opportunity, in a cycle where we CAN win back the House, to replace a weak Democrat with a strong progressive voice.

Please visit our website, and definitely consider making a contribution to keep this ad on the air and to get our whole message out!

Adam Deitch
Campaign Manager
Jennifer Lawless for Congress


Elect a REAL Democrat! LawlessforCongress.com
by AWD on Wed Aug 30, 2006 at 12:16:34 AM EST

Re: MyDD Accountability Adwatch: Jennifer Lawless (none / 0)

I guess it's fine, if the distirct is overwhelmingly pro-choice and Langevin's been hiding his pro-life tendencies. But isn't it already pretty well known that Langevin's pro-life? If his pro-life record is not well known, you needed maybe three seconds of an ad to publicize it. The other 27 could have been used for something else. It almost looks like the ad is trying to convince voters to be pro-choice, which would then naturally lead them to the pro-choice candidate. But no one would try to do that in a 30-second campaign ad. Right? Right??


by ripzaw on Fri Sep 01, 2006 at 08:03:24 PM EST


You are not logged in.

In order to post a comment, you must be logged in. If you have a member account, please log in to comment.

If not, you can make an account right here. It's quick and free.