This is frustrating.
A content analysis of 42 television advertisements over the last month from Democratic congressional candidates shows little mention of their own party. Less than one-quarter (10) of the ads mentioned the affiliation of the candidate, and eight of those were by candidates running in Democratic primaries.
Since the adwatch program started, I've been lectured four times over the past two days on the concept of swing voters. 'Not everyone is a Democrat like you' is the refrain. I have no idea why so many people think we are stupid and uninformed, but that's the way it is.
My point here is relatively simple. If you pretend like you aren't a Democrat or that your opponent is just a bad politician instead of a bad Republican politician, voters will think you are ashamed of who you are. It's not about being a proud Democrat, it's about not being a tool. Voters don't like tools.
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