The Westly-Angelides race held steady the whole night--Angelides won by 4.2%. This race should be very instructive for those trying out themes and strategies.
Angelides, the State Treasurer and former Dem Party Chair, is the more traditional Democrat on the issues, but as soon as Schwarzenegger was elected, Angelides positioned himself as the voice of fiscal responsibility, opposing Arnold's $15 billion debt bond and arguing that the state needed to face up to its fiscal problems. Westly, the State Controller, campaigned at Arnold's side to pass the debt bond.
Last year, when Arnold veered hard right at the suggestion of some White House operatives and qualified a bunch of anti-union, anti-Dem-supporters measures, Angelides once again was the voice of the opposition. The measures went down to defeat; and the teachers, firefighters, police and other public employees and service workers did not forget--they came out strongly for Amgelides.
Westly, the eBay multimillionaire, positioned himself as a "different kind of politician" or "different kind of Democrat"--ie, not beholden to the unions. He tried to project an air of competent centrism. Much more telegenic, he also argued that he was the more electable, that voters would reject Angelides' recognition that we need higher taxes, at least on the wealthy (whose rates were cut in the late '90s).
Westly might have succeeded, except that he hired the execrable Garry "Negatives R US" South to run his campaign. (He is the one who ran Gray Davis' campaigns for Governor. In 2002 they campaigned against Richard Riordan, running in the GOP Primary, so Davis could face the hapless Bill Simon instead, who he beat by only 5%.)
They went negative early to counteract Angelides' base of support, and Angelides, no shrinkng violet, hit back. The hits filled the airwaves. The upshot? Low turnout. My guess is that Westly's moderates were turned off and never came to the polls. Angelides' more liberal and organized supporters turned out, and he won all over the state.
Who will have the best chance against Schwarzenegger? Will it be the Revenge of the Nerd against the Terminator? Who knows. Maybe Californians are ready for a dose of reality. I certainly hope so, but this is a state built on fantasies.
One thing is certain for candidates trying to decide who to be: If you try to run as a "new" kind of candidate, walk the walk, don't practice the same old negative politics.
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