As you know, my Dad is Jack Carter, who's running for US Senate in Nevada. Usually, I give you some updates or stories about what's going on with my Dad's campaign. But today, I want to tell you a little bit about what I've been thinking about in terms of political marketing. Also - I need your help!
I've become very interested in using viral marketing and word-of-mouth techniques to generate buzz and support for my Dad in Nevada. Chris Bowers recently pointed out this article titled "Word of Mouth Politics 2.0: Now Powered by the Internet" from the New Politics Institute. It says that with the overload of information that we experience in today's culture, people are increasingly dependent on their friends and face-to-face recommendations for products and candidates. The article also has several suggestions for political candidates, and we're working on improving the Carter campaign to better promote word of mouth, grassroots organizing. In a small state like Nevada, these sorts of viral marketing-type techniques have the potential to be very effective. I'll keep you updated on the strategies that we're putting together.
One strategy that we're already implementing is the use of MySpace. As most of you know, MySpace is a peer-to-peer networking site that is huge and decentralized. According to this site, about 80% of the 80 million users are over 18 years old, making them potential voters. From my own searches, I've found:
We made a Jack Carter profile: jackcarter2006. Our goal is to get as many "friends" in Nevada as possible. When people add you as a friend, you can send them bulletins and keep them in the loop. Dad really gave his profile a good head start in collecting friends when he mentioned it in a speech to the Young Democrats Convention last weekend. Apparently, candidates don't often talk about MySpace - it was big news: the AP picked it up and it was everywhere. The most common headline was "Jack Carter calls on MySpace Democrats" and here is the quote that made the article:
"If you and your MySpace friends get five people apiece ... Democrats will win in 2006," he said.
You can help!
I think we have the potential to create a really strong buzz in this community - especially since we're starting early. Your help would be greatly appreciated!
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