Jack Carter, MySpace, and "Word of Mouth" Marketing

Bumped--Chris


As you know, my Dad is Jack Carter, who's running for US Senate in Nevada.  Usually, I give you some updates or stories about what's going on with my Dad's campaign.  But today, I want to tell you a little bit about what I've been thinking about in terms of political marketing.  Also - I need your help!

I've become very interested in using viral marketing and word-of-mouth techniques to generate buzz and support for my Dad in Nevada.  Chris Bowers recently pointed out this article titled "Word of Mouth Politics 2.0: Now Powered by the Internet" from the New Politics Institute.  It says that with the overload of information that we experience in today's culture, people are increasingly dependent on their friends and face-to-face recommendations for products and candidates.  The article also has several suggestions for political candidates, and we're working on improving the Carter campaign to better promote word of mouth, grassroots organizing.  In a small state like Nevada, these sorts of viral marketing-type techniques have the potential to be very effective.  I'll keep you updated on the strategies that we're putting together.

One strategy that we're already implementing is the use of MySpace.  As most of you know, MySpace is a peer-to-peer networking site that is huge and decentralized.  According to this site, about 80% of the 80 million users are over 18 years old, making them potential voters.  From my own searches, I've found:


  • More than 3000 people over 18 within 5 miles of Las Vegas, NV
  • More than 3000 people over 18 within 5 miles of Henderson
  • More than 3000 people over 18 within 5 miles of Reno
  • Nearly 2000 people over 18 within 10 miles of Elko

To state the obvious, that's a lot of people (even with the geographical restrictions and the search function's apparent ceiling).  The trick is to get some buzz generated so that these people use their own extended social groups to spread the word and solidify support for Jack Carter.  When I started working on this stuff, I didn't know anything about MySpace or how to use it.  I'm now learning very quickly.

We made a Jack Carter profile: jackcarter2006.  Our goal is to get as many "friends" in Nevada as possible.  When people add you as a friend, you can send them bulletins and keep them in the loop.  Dad really gave his profile a good head start in collecting friends when he mentioned it in a speech to the Young Democrats Convention last weekend.  Apparently, candidates don't often talk about MySpace - it was big news: the AP picked it up and it was everywhere.  The most common headline was "Jack Carter calls on MySpace Democrats" and here is the quote that made the article:

"If you and your MySpace friends get five people apiece ... Democrats will win in 2006," he said.

The day that the story ran, the Jack Carter profile went from 9 friends to about 160.  So, now the hard part of building a large network begins.  We've already sent out (and will continue to send out) bulletins asking our new friends to spread the word to their friends - to get five people, as he said in the article.  (We're also using the bulletins to let people know about volunteer opportunities and other campaign updates.)  To increase our numbers, I've used my own profile (as Sarah Carter) to join groups, post topics, and send messages to individuals who seem like they'd be interested.  I've focused on people who are most likely to be influential - those who have started political groups, those with a lot of friends, and those who appear to log on frequently.

You can help!


  • You can give suggestions about ways to improve my Dad's MySpace profile or our outreach strategy.  Since I am new to that community, I feel like I may be missing some opportunities.

  • You can add Jack Carter as a friend, and get your friends to add him, too.

  • You can talk about Jack Carter in group forums - both political and non-political.  In the New Politics Institute report that I mentioned above, they say that overtly political marketing can only go so far.  Use quotes from and information about my Dad to let people know that he's a good guy.  For some groups, the fact that he's Jimmy Carter's son may be a good "in."  For other groups, it may be interesting that he has explicitly reached out to the MySpace community.  Try out other bits of information and let me know what works best.

  • You can become a Jack Carter "evangelist."  In your spare time, you can find potential Nevada voters and tell them about Jack Carter.  This strategy will work best if you talk to people you have something in common with - after all, MySpace is a social networking site.  Find Nevadans who you'd like to meet in real life.

I think we have the potential to create a really strong buzz in this community - especially since we're starting early.  Your help would be greatly appreciated!



Display:


Re: Jack Carter, MySpace (none / 0)

Man, if only everyone would figure this out.  Myspace is a monsterous tool for networking and advertising and hardly any Dems are there.  It's just sitting there waiting, for free, for any candidate that wants to reach youngish, net-savvy but not necessarily politically engaged folks.  I've said it before, I'll say it again.  I could manage 50 candidate Myspaces in my spare time probably, and I'm sure there are plenty of volunteers out there who would make sure I didn't have to do that many if someone would just ask.


by Lucas O'Connor on Mon Jun 19, 2006 at 01:37:36 PM EST

Re: Jack Carter, MySpace (none / 0)

I must say -- the "free" part is a big one.  Other marketing is so expensive!

MySpace is funny because you can spend as much or as little time on it as you want.  Since I'm new at it, I haven't figured out how to ration my time, and I've found that it's an incredible time sink.  It's really fun and rewarding to tell someone about Jack Carter when they ordinarily wouldn't have heard about him.

Sarah


by Sarah R Carter on Mon Jun 19, 2006 at 01:46:55 PM EST
[ Parent ]

Re: Jack Carter, MySpace (none / 0)

Yeah, the time investment is a big one.  I used to spend way too much time there and know a lot of folks who still do.  I'm not sure how exactly you get after those folks specifically, but the addicts are going to be the ones to spread the message around most effectively I'd think.


by Lucas O'Connor on Mon Jun 19, 2006 at 01:53:37 PM EST
[ Parent ]

Re: Jack Carter, MySpace (3.00 / 5)

Also, suggestions off the top of my head-

1. Personalize the layout.  This is really important. Change the background, color scheme, etc. to something that reflects Nevada and Mr. Carter, but make sure that it's still simple to navigate, quick to load, easy to read.

2. Add a few more pictures and give them all captions.  Context is important there.

3.  Add some content to the favorites section.  Humanize the guy- just do a quick list of favorite books, movies, music, his heroes, etc.  Doesn't have to be elaborate, but it gives a personal touch that makes it seem like less of a shell profile.

4. Shorten the bio.  Myspace is NOT for long attention spans, and nobody is going to read that whole thing.  Get it down to two paragraphs max with a link to the full bio on the site.  The gist of it should be "I'm Jack Carter.  I was raised in an environment that valued values x,y,z.  I have put that to use throughout my educational career which took me through a,b,c and during my professional life where I've been involved in 1,2,3.  I've tried to instill these same values in my children, and I'm running for Senate because I think this country needs a strong voice for the issues that impact us every day, not just the issues that make big corporations money."

I'm sure other people will have other ideas to offer, but that's a start.


by Lucas O'Connor on Mon Jun 19, 2006 at 01:51:45 PM EST
[ Parent ]

Re: Jack Carter, MySpace (none / 0)

Thanks!  These are great suggestions!  I'll work on it.  We have an orange, Red Rock Canyon-inspired color scheme on the website -- we'll use it for the profile, too.

And the "favorites" will be easy to add.

Sarah


by Sarah R Carter on Mon Jun 19, 2006 at 01:57:54 PM EST
[ Parent ]

Re: Jack Carter, MySpace (none / 0)

That'll be good. You want to keep the fundamental layout- i.e. keep everything in the same place on the page- but otherwise make it as "Jack Carter" as possible.


by Lucas O'Connor on Mon Jun 19, 2006 at 02:34:34 PM EST
[ Parent ]

Re: Jack Carter, MySpace (3.00 / 1)

The biggest race where this could be a factor is PA-08, where the freshman Republican Congressman is trying to SHUT DOWN access to MySpace in libraries and schools, and his opponent is 32 year-old Iraq War vet Patrick Murphy.  The Murphy campaign NEEDS a MySpace profile, um, yesterday, to define his opponent's plan and get that community to vote en masse for him.  Texting is another opportunity.


by dday on Mon Jun 19, 2006 at 03:09:43 PM EST
[ Parent ]

Re: Jack Carter, MySpace (none / 0)

Texting can cost the recipient money potentially though.  I agree that Murphy should be all over this.


by Lucas O'Connor on Mon Jun 19, 2006 at 03:12:52 PM EST
[ Parent ]

Re: Jack Carter, MySpace (none / 0)

Email sent to Murphy's blog person about this idea.


by dday on Thu Jun 22, 2006 at 02:16:32 AM EST
[ Parent ]

Suggestions (3.00 / 1)

Suggestions:

Lucas is right on the money--ADD more photos on a regular schedule, and more importantly, change the default picture to a new image every week or so.  The best thing to do on Myspace if you want a lot of page views is to set up a page that seems living, dynamic, and fluid.  The page you have right now looks a little static due to the default background.  Customizing it will go a long way.  You can do a quick google search for tips on how to customize Myspace pages.

Another thing--video.  If you have a youth-oriented Youtube clip, by all means, embed that stuff on the profile.  Feel free to even include another photo in the "About Me" section.  It really helps.

Also, people really like it if you leave a comment on their page when they add you as friends.  But, since Jack isn't actually running his own page, I'd understand if you were hesitant to do taht.


Swing State Project: Campaign & Election News - Covering Key Races Around the Country
by HellofaSandwich on Mon Jun 19, 2006 at 02:38:28 PM EST

PS (none / 0)

Didn't the GOP have plans to make a version of Myspace?  MyGOP, or something?

That's as good an indication as any that this sort of strategy has merit.


Swing State Project: Campaign & Election News - Covering Key Races Around the Country
by HellofaSandwich on Mon Jun 19, 2006 at 02:43:17 PM EST
[ Parent ]

Re: PS (3.00 / 2)

They did it and then pulled the plug because they couldn't control the message- tons of racist, sexist stuff kept popping up that made them a bit red in the face.


by Lucas O'Connor on Mon Jun 19, 2006 at 02:50:22 PM EST
[ Parent ]

Re: Suggestions (none / 0)

Just...PLEASE...do not leave "thanks for the add" comments.  I'll retract my support from anyone who does that.  Commenting would be fine if there's a good way to do it, but give it something resembling substance, even if it's from a can.


by Lucas O'Connor on Mon Jun 19, 2006 at 02:46:37 PM EST
[ Parent ]

Re: Suggestions (none / 0)

Yeah, yeah, definitely.  "Thanks For the Add!" is the most obnoxious phrase ever.  You can say essentially the same thing in a different amount of words, and it's fine.


Swing State Project: Campaign & Election News - Covering Key Races Around the Country
by HellofaSandwich on Mon Jun 19, 2006 at 03:03:37 PM EST
[ Parent ]

Video (none / 0)

We're working on getting some good video.  I think my Dad is going to shoot a MySpace-specific video message.  And we'll start adding more pictures.

Sarah


by Sarah R Carter on Mon Jun 19, 2006 at 03:32:53 PM EST
[ Parent ]

go Carter! (none / 0)

Great idea. It was interesting watching the myspace battle in the California Gubernatorial primary.

One thing we kept on the DL about the Hackett campaign is that we had a couple of people spending all day and late into the night reaching out over myspace to local youth during the final push. The feedback was astonishing, people seemed as interested to talk as they are when you knock on their door. Peer-to-peer is such a stronger model than top down, I'm glad to see you taking advantage of this.

Right now, I think Russ Feingold has the most friends (4,129) of any Democrat followed by Phil Angelides (1692).

Of Senate Candidates, mydd'er Pete Ashdown has 430 friends and Ned Lamont has 50 (get on it Tim!).

Anyone I'm missing?


by Bob Brigham on Mon Jun 19, 2006 at 02:49:20 PM EST

Re: go Carter! (none / 0)

Ted Strickland has 341 friends at last count.


by Lucas O'Connor on Mon Jun 19, 2006 at 02:53:49 PM EST
[ Parent ]

Re: go Carter! (none / 0)

And Deval Patrick comes in at 54.


by Bob Brigham on Mon Jun 19, 2006 at 02:57:38 PM EST
[ Parent ]

Re: go Carter! (none / 0)

blogswarm.  I am having grand visions of a Terminate the Terminator 3rd party MySpace campaign, with the general message that Arnold should go back to making movies.  Thoughts?


by juls on Mon Jun 19, 2006 at 03:03:00 PM EST
[ Parent ]

Re: go Carter! (none / 0)

I like!

You should go to North Beach Video (Stockton  at Union, down the block from Moose's). They 'organize' movies in a non-traditional way and have a section labeled, "The Governator" that has gives me a chuckle everytime I see it. Words don't do it justice, you really need to see it. It would make for a great background for the myspace page and the clerks are cool and probably wouldn't have a problem with taking the pic -- just don't tell them your goal is to get Arnold to go back to making movies or they will throw you out.


by Bob Brigham on Mon Jun 19, 2006 at 03:11:35 PM EST
[ Parent ]

Re: go Carter! (none / 0)

Yeah I think it could have potential.  I see votes on which sequel people want to see first True Lies II, Terminator IV, Runningman II etc.  I have been talking to the guys over at http://www.newpassage.com/ who have some great artwork.  Let me see if I can get ABC on board, otherwise we could do this as a side project.


by juls on Mon Jun 19, 2006 at 03:15:06 PM EST
[ Parent ]

Re: go Carter! (none / 0)

The Hollywood buzz last I heard was that Terminator 4 was happening with or without him.


by Lucas O'Connor on Mon Jun 19, 2006 at 03:18:47 PM EST
[ Parent ]

Re: go Carter! (none / 0)

Yeah it seems like every month I read rumors of a new sequel with or without him.  He still sticks by his promise not to film a movie while in office.


by juls on Mon Jun 19, 2006 at 03:22:26 PM EST
[ Parent ]

Re: go Carter! (none / 0)

Gotta keep up the pretense that he's actually doing something.  Which I suppose is decent of him.


by Lucas O'Connor on Mon Jun 19, 2006 at 03:29:16 PM EST
[ Parent ]

Re: go Carter! (none / 0)

You should see what you can do to get a fuckton of interns this fall.


by Bob Brigham on Mon Jun 19, 2006 at 03:20:48 PM EST
[ Parent ]

Lamont on MySpace (none / 0)

Great to see Jack Carter's use of MySpace.  I have long been arguing that we need to reach out to online communities beyond the standard liberal blogosphere.

I hope a lot of you also check out Ned Lamont's campaign MySpace and add him as a friend.  (He's currently at 50.)

Also, my one comment is, try to get people who can immerse themselves in the MySpace community.  As a 46 year old, I'm not the best person to speak MySpace Lingo, but I did give it a try in this blog post:

Like Joe is so Emo.  Stop by, read it, and hopefully have a chuckle.


by aldon on Mon Jun 19, 2006 at 03:01:24 PM EST

Re: Lamont on MySpace (none / 0)

That was really funny.  But word to the wise: no one can be "an Emo".

Emo is a style.  But I thought it was hysterical when you compared Lieberman to a teenaged girl.  I'm impressed that someone your age could write like that!  ;P


Swing State Project: Campaign & Election News - Covering Key Races Around the Country
by HellofaSandwich on Mon Jun 19, 2006 at 03:08:13 PM EST
[ Parent ]

Re: Lamont on MySpace (none / 0)

Thanks.  I tried my best.  I knew that I couldn't pull it off perfectly, but better to see how close I could get.

I do hope that more people explore using different writing styles, different technology tools, etc. to get the message about great candidates to a wider audience.

(I'll use this as a plug for the Ned Lamont YouTube group.  We should have groups for more candidates, and more really good videos.


by aldon on Mon Jun 19, 2006 at 03:34:09 PM EST
[ Parent ]

Other Ideas (none / 0)

More thoughts:

Connect with Dem networks. Specifically Democratic Party, MySpace Democrats, Save The Internet, etc.

As you get some high profile friends (for example, the ones I mentioned), edit your top friends to reflect your networking.

Finally and most importantly, add Matt Stoller.


by Lucas O'Connor on Mon Jun 19, 2006 at 03:41:26 PM EST

FACEBOOK (none / 0)

Facebook is similar social network software for college students.  Ask most college students about it and they will tell you that they log on almost every day.

Make sure you have your interns set up Carter facebook groups at their schools.

Carter events near campus can be publicized with the event feature.

You can search for liberals, people from a certain town, people interested in politics, etc...  It's the ultimate in targeting.

Facebook advertising is incredibly cheap -- 3000 people for $5!


by kilb on Mon Jun 19, 2006 at 04:19:49 PM EST

Re: FACEBOOK (none / 0)

Good idea!  You're right that Facebook could be big.  And we're lucky in Nevada because by far the biggest Universities are UNR and UNLV.  I'm going to see if we can get some students at each place to make a Carter group.

Sarah


by Sarah R Carter on Mon Jun 19, 2006 at 04:26:13 PM EST
[ Parent ]

Re: Jack Carter (none / 0)

Hey Sarah.. Keep up the great work.  I hope this race gets more attention from the netroots.  I sent just sent Jack a contribution this morning.  Just a thought... I wouldnt use the term "viral" to describe outreach.  It has bad feel to it, and can be a exploited liability.  


by Winston Smith on Mon Jun 19, 2006 at 05:37:50 PM EST

Good call (none / 0)

You're right.  From now on, instead of "viral" marketing, I'll try to call it Word of Mouth marketing or grassroots outreach.


by Sarah R Carter on Mon Jun 19, 2006 at 06:22:32 PM EST
[ Parent ]

do "Friends" vote? (none / 0)

How do you keep track of identified supporters? Lets say lots of people who are actually registered voters in our state were to visit the site, and even express support, is there any way to track their support and mobilize them to vote?

The classic problem of any political campaign is that the campaign has lots of people say "I like you and want you to win." Being able to get those people to actually vote is another thing entirely.

I remain skeptical and while I think its great you're doing it, I do think that it creates a false perception that this is reaching out to people who wouldn't already be voting.

As you have probalby learned by now, Democratic areas in NV tend to max out at about 70% turnout and the ones that are the most vote-rich are not the ones on MySpace -- they are blue collar white and Latino precincts.

Keep it up but lets not confuse this with actual party-building on the ground.


by desmoulins on Mon Jun 19, 2006 at 06:25:38 PM EST

Re: do "Friends" vote? (3.00 / 1)

How do you keep track of identified supporters? Lets say lots of people who are actually registered voters in our state were to visit the site, and even express support, is there any way to track their support and mobilize them to vote?

The problem with those questions is that you are trying to incorporate a peer-to-peer persuasion effort into a top-down GOTV effort.

The ID's that come from P2P need to be turned out in the same manner.

It does work, look at Jon Tester's turnout in Univerity towns. The key is to keep talking to people in the manner that you won them over.


by Bob Brigham on Mon Jun 19, 2006 at 06:30:49 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

I plead guilty here.

I'd be surprised to find if Tester actually won his race in university towns, especially since the primary was over the summer.

Anyway, even if it is peer to peer, don't you need to have someone keeping track of who these people are and how to reach him and how ot make sure they've voted -- cuz if they can be relied on to vote on their own already, you're not adding anyone new to your voter total.


by desmoulins on Mon Jun 19, 2006 at 06:39:08 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

Tester received more than one in ten votes from increased turnout in university towns -- weeks after finals ended, he added a great number of new people to his total.

Top down is not the way to finish a peer-to-peer effort.


by Bob Brigham on Mon Jun 19, 2006 at 06:46:28 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

I think an important part here is that there is a difference between someone keeping track of who people are, and how top down the effort needs to be.

I've always argued that the most productive volunteers are those that are doing what they want to be done.  A volunteer who is scared to death of talking on telephones will rarely ever be a good phonebanker.

Ideally, campaigns should be making it easier for volunteers to do all the tasks that a campaign needs, including identifying voters and getting them to turn out.

That said, as you get more people volunteering, the staff needs to get better at managing these efforts, so more tools are needed to make sure that the volunteers are being successful, and if they aren't, either finding ways to help the volunteers be more successful, or finding other volunteers to help fill in the gaps.


by aldon on Mon Jun 19, 2006 at 07:32:55 PM EST
[ Parent ]

Re: do "Friends" vote? (3.00 / 1)

It seems to me that the value of Myspace is that, for no money and not very much time, you deliver the opportunity to become informed and involved to someone's cyberdoor.  It's one more opportunity to catch someone when they're ready to act, and in a cost-effective manner.  Our expectations, at least right now, neednt go far beyond that.  Once we've got a real presence there, we can start building.


by Lucas O'Connor on Mon Jun 19, 2006 at 07:35:25 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

I think this gets to some really key issues.  First off, we do need to keep voter contact properly differentiated in our minds from voter id.  Something like MySpace is another communications media for getting the message out.  It is, in many ways, not really all that different from a TV ad, with the important exception that the communications can be multi-directional, instead of only unidirectional.

Part of the message may be to have people come in and help ID voters, or even find new ways of IDing voters online.

This then leads to another part of the question.  To what extent does IDing voters, or even turning out voters need to be a top down effort?  In other words, is it possible to  use some sort of mesh network, instead of a hierarchical network to identify and turn out voters.

Personally, I think this is one of the areas were we are ripe for innovation.  Afterall, most people are more likely to get out and vote if a friend or neighbor calls them up to vote than if some operative at campaign headquarters calls.

Will we be able to do something like this in the Lamont campaign?  Let's see what happens.


by aldon on Mon Jun 19, 2006 at 07:18:40 PM EST
[ Parent ]

Re: do "Friends" vote? (3.00 / 1)

This then leads to another part of the question.  To what extent does IDing voters, or even turning out voters need to be a top down effort?  In other words, is it possible to  use some sort of mesh network, instead of a hierarchical network to identify and turn out voters.

I think this discussion is one of the most important discussions in Democratic politics. Let's say I am a low propensity young voter and my friend from high school tells me I should support the most excellent candidate ever. On election day, am I more likely to vote because I was tossed into that candidate's GOTV universe (and hassled with a bunch of robo-calls) or because my buddy sent me an email?

For a growing segment of the population, peer-to-peer is not just the most effective means of persuasion, but the most effective means of GOTV.

Think of the old adage that you only reply to a negative hit in the same medium in which it is delivered. Why not turn that on it's head and for a new adage that you turn out votes via the method you gained each voter's support?

GOTV doesn't need to be just top-down, it should be focused on the most effective method to get supporters to the polls.

While it goes against traditional wisdom, I would suggest that candidates should keep peer-to-peer supporters out of the traditional GOTV universe and focus on turning them out via the person who turned them on. This isn't that crazy of an idea, I've worked on campaigns that have let the unions turn out the union vote, why not let myspace influence leaders turn out their vote?


by Bob Brigham on Mon Jun 19, 2006 at 07:58:02 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

GOTV, like all components of a campaign shouldn't be looked at as either/or.  e.g. Either you use TV or you use the Internet.  Either you use top down GOTV or you use P2P GOTV.  Instead, you should use whatever mix best meets your needs, and demographics, both of volunteers and of voters.

Personally, I hope every 'friend' of Ned Lamont on MySpace IMs or text messages all their friends, with something like,

"Hey, I'm heading down to the polls right now to vote, need a ride?"  

What would be really cool is if there could be new generation of GOTV...

"Hey, stop by my place after you vote.  We can play some WoW while we IM other friends to get them out to vote."

Let's make it fun.  Let's put the 'party' back in the Democratic Party.


by aldon on Mon Jun 19, 2006 at 09:12:37 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

And this is why being on Myspace is a great tool if geared properly.  Yes, it's great as Sarah is setting it up as a way to incorporate volunteers, but simply existing in the world of this segment of the population helps.  There are tons...TONS...of people who are on myspace for hours and hours every day.  If they're networking with others and want to bring up Jack Carter or whomever else, it helps a lot to be able to just direct people to the myspace page instead of the boring old candidate site.  You're framing the message in myspace-speak then.

Plus, it's set up so that only people who choose to be on the friends list will be getting updates.  This is hands off but also extremely accessible.  Which is why Myspace works so well in the first place.


by Lucas O'Connor on Mon Jun 19, 2006 at 09:38:16 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

Thanks for the link. A great and inspiring read.


by desmoulins on Tue Jun 20, 2006 at 02:36:08 AM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

How do you keep track of identified supporters?

How do you ever? Myspace is a convenient way to stay on top of people, just like phonebanking or email or door hangings or whatever.  Just one more way to reach people.


by Lucas O'Connor on Mon Jun 19, 2006 at 06:32:24 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

If you don't follow what I mean, take a look at the turnout #s, partisan index of past performance, and demographics of the east side of Las Vegas (esp county commission seat E).

Keep in mind that very few of these people know who Jack Cater is yet and very, very few of these people are online at all, let alone on MySpace.

I know you all have been out canvassing in other parts of the Valley but down in the more establised areas of the central and east part of the valley, there are 30,000 votes to be gained here by increasing turnout from 70 to 80%, enough to have carried the state in te last 2 presidential elections.

I'm just expressing my frustration that I see the Carter campaign looking for a silver bullet online and not (yet) contributing to whats needed to build a majority party in this state.


by desmoulins on Mon Jun 19, 2006 at 06:36:06 PM EST
[ Parent ]

Re: do "Friends" vote? (none / 0)

No silver bullet, just another weapon.


by Lucas O'Connor on Mon Jun 19, 2006 at 06:41:22 PM EST
[ Parent ]

Re: do "Friends" vote? (3.00 / 1)

I promise we're doing all we can to actually deliver votes.  My involvement is almost exclusively with online stuff.  I live in San Francisco, so it's really hard for me to keep on top of what and who's coming in and out of the campaign office.  So, online efforts are what I write about.

One of the major benefits of the MySpace outreach is that while the MySpace demographic may not vote as much as they should, they do make up a disproportionate number of volunteers.  We can use those MySpace volunteers for canvassing and GOTV efforts.

I'd also like to point out again that this is all free.  Don't worry -- we'll do our ad buys and everything else to reach demographics that vote at a higher rate.

Sarah


by Sarah R Carter on Mon Jun 19, 2006 at 06:55:25 PM EST
[ Parent ]

who else is on myspace? (none / 0)

I'll look at adding Jack as a friend.

I know that I've found a myspace page for John Laesch's campaign.  Maybe someone should put together a list of all the candidates who are on myspace.  I would, if only I had the time.


by JJCPA on Mon Jun 19, 2006 at 06:32:15 PM EST

Re: who else is on myspace? (none / 0)

I was thinking something similar.

That and creating netroots groups, dkos group, etc.  In my copious spare time, i'll see what i can do.


by Lucas O'Connor on Mon Jun 19, 2006 at 06:33:52 PM EST
[ Parent ]

Re: who else is on myspace? (none / 0)

Here are some links to get you started

Ned Lamon: http://myspace.com/nedlamont
Bob Shamansky (OH-12) http://www.myspace.com/shamansky
at 79 he may be the oldest MySpacer
Phil Angelides: http://myspace.com/angelides

Honestly, I have more politicians than real world friends on myspace.  I have spent more time thinking of it as a political tool rather than for "fun".


by juls on Mon Jun 19, 2006 at 07:01:24 PM EST
[ Parent ]

Re: who else is on myspace? (none / 0)

I figure I'll just have to search for every candidate and see what comes up.  Start a group perhaps, try to talk a few others into getting online.


by Lucas O'Connor on Mon Jun 19, 2006 at 07:07:22 PM EST
[ Parent ]

Re: who else is on myspace? (none / 0)

Pete Ashdown for US Senate--Utah has had a myspace page since early last year--www.myspace.com/pashdown


by brett on Tue Jun 20, 2006 at 11:17:11 AM EST
[ Parent ]

Rod Smith for Governor (FL) (none / 0)

Florida gubernatorial candidate Rod Smith has a myspace profile. Check it out:

http://www.myspace.com/rodsmithforgovern or


by laurenm on Mon Jun 19, 2006 at 07:28:50 PM EST

Re: Jack Carter, MySpace, and (none / 0)

Another note for you or any other candidate reading this who's interested in Myspace...have someone check the friends requests at LEAST twice a day.  Get them in as quickly as possible, before they forget they added you.


by Lucas O'Connor on Mon Jun 19, 2006 at 10:17:17 PM EST

Re: Jack Carter, MySpace, and "Word of Mouth (none / 0)

'm managing a state senate campaign in Rhode Island and we've already got two Facebook groups (and we're working on getting more) and we've just put up a MySpace group (www.myspace.com/patrickin2006).  Our familiarity with MySpace puts us in pretty much the same boat as Sarah, but the bottom line is that it's still really exciting to see that we can get other young people involved.  

One suggestion that I have is having college volunteers set up faux facebook profiles of your dad, which some politicians have already started doing.  That way, as on MySpace, you can put up more personal information and make it easier for the college kids to relate to him.  


John McCain
by DanM on Mon Jun 19, 2006 at 10:40:21 PM EST

Re: Jack Carter, MySpace, and "Word of Mouth (none / 0)

You very well may know better, but i dont think this works so well. people know the difference and care.  the "elect so-and-so" groups seem better in my experience.


by Lucas O'Connor on Mon Jun 19, 2006 at 11:08:37 PM EST
[ Parent ]

Re: Jack Carter, MySpace, and "Word of Mout (none / 0)

No, I don't mean to try and mislead people, I think that, as long as you're clear about who the actual person behind the group is, it can work.  The "elect this candidate" groups are great, but if you have a really committed volunteer at some school who's clear that they're the person behind the profile, you can include information that wouldn't make sense in one of the groups (such as favorite books).  It's also a very different way of seeing information about a candidate (largely like having a MySpace profile).  It's not a strategy for garnering a large number of votes, but it's one small part of having people remember who you are or something about you.


John McCain
by DanM on Tue Jun 20, 2006 at 12:13:29 AM EST

Hahn in Nebraska (none / 0)

We're working on a David Hahn for Governor MySpace page in Nebraska.  Here's one of my concerns: do you screen out what look to be sexspammer profiles?  How do you manage the comments?


by progressivenebraskan on Tue Jun 20, 2006 at 12:18:37 PM EST

Re: Hahn in Nebraska (none / 0)

I don't know of any filter to stop the sexspammers unfortunately, it's one of the unfortunate aspects of the site.

As for comments, you can set it so that each comment has to be approved before it's posted, so you can keep a handle on things being appropriate.


by Lucas O'Connor on Tue Jun 20, 2006 at 03:14:09 PM EST
[ Parent ]


You are not logged in.

In order to post a comment, you must be logged in. If you have a member account, please log in to comment.

If not, you can make an account right here. It's quick and free.