Now this means that the race is going to get fun.... (via Connecticut blog)
Bill Hillsman, whose clients have included Ralph Nader, the late Sen. Paul Wellstone of Minnesota and that state's wrestler-turned-governor, Jesse Ventura, is the campaign's new choice...Based on Hillsman's past commercials, Connecticut viewers could be in store for political ads unlike those typically seen. In Ventura's campaign, the candidate was portrayed as an action figure.
Hillsman told Mother Jones that his own clients frequently have a hard time accepting his work.
"The only one who really got it was Ventura. And that's simply because he was a creature of popular culture. He understood that what we were doing was going to have resonance and traction with people who were interested in popular culture - TV watchers."
Wellstone initially refused to air Hillsman's first ad. It featured Wellstone talking fast, running from scene to scene, telling viewers he lacked his opponent's money, so he had to talk fast.
This is a big deal. The DC insular culture of media buyers really needs some accountability. Hillsman brings that accountability with an outsider winner's mentality, and he's going to take it straight to Lieberman's tired team of traditional hacks. Hillsman's work is by all accounts terrific, and that Tom Swan hired him means that Lamont's campaign is going to continue on its innovative internet-fueled modern path. That's always a danger, that campaigns start to gain traction and then become staid and risk-averse. Looks like that won't happen here.
I've met Lamont once, and it was clear to me that he's a risk-taker. Low-key and respectable, yes, but also a risktaker.
|
|
|
Permalink :: 12 Comments :: Post a Comment
|
In order to post a comment, you must be logged in. If you have a member account, please log in to comment.
If not, you can make an account right here. It's quick and free.