Going Too Far on Intellectual Property

Imagine for a second that there was a law that made it illegal to produce artwork depicting or writing mentioning trademarked images or phrases. Meaning, no photos of gas-guzzling SUVs to illustrate an essay about fuel economy. Alternately, imagine a law that would make it illegal for one company to mimic the style of another company's clothes. To give a perhaps too personal example, no dress shirt from Target with the same pattern and texture as a more expensive one from Banana Republic. Am I being ridiculous, giving extreme examples to illustrate a point that isn't yet clear? Or am I simply describing two bills that are either actively moving through Congress or could be soon?

If you guessed the latter, give yourself a little pat on the back. In the case of the first law, the Trademark Dilution Revision Act, I'm sorry to report that it's moving through Congress like greased lightning. I only heard about it for the first time yesterday morning when a friend pointed me to a story on StockPhotographer.info, asking me what I knew about it. Doing a bit of research on the legislation, I was as dismayed by what it proposes as by the fact that it had been met with little meaningful opposition. Republican Congressman Lamar Smith's bill passed the House last spring in a 411 to 8 vote. The Electronic Frontier Foundation gives a good explanation of the bill.

The Trademark Dilution Revision Act (TDRA, HR 683) is a big company's dream. If it passes in the Senate, the lawyers policing a trademark could sue businesses and individuals for using words, images, or even colors that look vaguely like a famous brand - without even having to prove that the company is being harmed. In other words, TDRA would make it possible for UPS to sue Brown's Record Store, even though nobody in their right mind would get the two confused. This bill would chill speech and hand ownership of common words to big companies.

HR 683 was just passed by unanimous consent in the Senate, a sure sign that the legislation isn't really being debated if there ever was one. Thankfully, it was stripped of its most offensive proposal, the scrapping of the "non-commercial use" exemption. But who's to say what's commercial and what's not? Is a blog post commercial if the blog sells advertising space? Is a work of art commercial if it can be sold in a gallery? If Coca-Cola wants to say that people can't use images of their soda cans in advertising for another product, as it implies endorsement, I'm fine with that. But if General Motors wants to sue an artist who creates an image of a Hummer refueling at an oil well in the middle of the Iraqi desert, then that's an abuse of intellectual property law. These questions now have to be worked out between the House and Senate before the law is finalized.

And the other story, about "fashion piracy," comes from Lindsay Beyerstein. It seems that Republican Congressman Bob Goodlatte of Virginia has teamed up with some major fashion designers to make it illegal for clothing manufacturers to bite off designer styles and make them available for sale to the public at a reduced cost. Lindsay explains how this is different from what we've seen so far in the fashion IP wars.

Note that we're not talking about the fake Louis Vuitton bags that you find on Canal Street in Manhattan. Those are already illegal.

Goodlatte is trying to prevent designers from The Gap from spotting argyle socks on the runway and coming out with argyles of their own. So-called fashion piracy is just fashion: Designers set the trends, and mass marketers adapt them.

Mind you, I've never really considered myself much of a copyfighter. As a musician in the nineties, I completely embraced Napster and the idea of file-sharing in general, but that was less a matter of politics and more one of a personal desire to get my music out to as wide an audience as possible. (After all, at that level, the money's coming from live performances, not royalties.) But the recent trend in intellectual property law towards complete ownership of everything is mind boggling. It's one thing to support copyrights, but it's unacceptable to attack fair use as well. How long before Nestle goes after kids holding bake sales without cutting them in on the profits from the resale of Tollhouse Morsels? How long before I can't write that sentence without having to drop in the appropriate trademark and registration marks? Or more disturbingly, how long before I just can't write that sentence at all? Where does it all end?



Display:


Re: Going Too Far on Intellectual Property (none / 0)

Who owns whats inside your head?

(recommended reading)


by turnerbroadcasting on Fri Mar 31, 2006 at 08:43:55 AM EST

Re: Going Too Far on Intellectual Property (none / 0)

if you're a computer programmer, probably ibm...


mydd straw poll vote: 1. other (gore) 2. unsure 3. dodd 4. edwards 5. obama
by colorless green ideas on Fri Mar 31, 2006 at 05:34:33 PM EST
[ Parent ]

Re: Going Too Far on Intellectual Property (none / 0)

Some artist friends of mine were sued and forced to cease and desist under a similar interpretation of existing law.

They had a gallery called K-Art.

Kmart sued them.


by RedDan on Fri Mar 31, 2006 at 08:58:59 AM EST

Re: Going Too Far on Intellectual Property (none / 0)

I posted some essays on my interpretation of Michelangelo's Drawings at the British Musuem on my website. I used museum images (without that I could not make my points). I used the "fair use" concept, and my site is non-profit. I asked for approval but I never got a response. Do I face any problem here? Thanks.
by KarlZ on Mon Apr 03, 2006 at 02:51:58 PM EST
[ Parent ]

Re: Going Too Far on Intellectual Property (none / 0)

Companies are already demanding permission (i.e. payment) for the depiction of the outsides of their buildings. They claim the building design is copyrighted.

Imagine getting permission to show the NYC skyline?
Here's one of my (obviously in violation) images:
Brooklyn Bridge and Skyline

On the other side a judge recently ruled against a man who sued a street photographer who used his image in an art show and companion book. If the photographer had used it in an ad he would have needed the subject's permission. So the issue was over art being commerce.


---Policies not Politics
Daily Quiet Image
by rdf on Fri Mar 31, 2006 at 10:32:20 AM EST

Re: Going Too Far on Intellectual Property (3.00 / 1)

IP law is one of those areas where US policy has slowly gone into insanity for some time now. The sad thing is neither party has stood up to do the right thing on this. Obviously this isn't a big winner of a political issue.

Its a sad case of how bad policy can easily get ahead on low-salience issues.


by dantheman on Fri Mar 31, 2006 at 10:59:00 AM EST

Dems dedicated to corporate welfare again! (none / 0)

Firstly, this proves if nothing else can that there is no red or blue in politics, only green.

Secondly, why the fuck are we only learning about this horrible bill now?!

It's quite clear from THOMAS that S 683 has been making progress (if slowish).

The latest that this should have been flagged was when it was reported out by Judiciary on February 27. More than a month ago.

There is no other way to do this than to have a system tracking every bill that moves beyond reference to a committee.

If Brer Soros is looking for a project to spend a few hundreds of thousands on, that would be it.

Do we know whether the House/Senate bills will get an easy conference?

And - what other ghastly bills are there like this that are close to Bush's signature that we don't know about?


by skeptic06 on Fri Mar 31, 2006 at 11:01:27 AM EST

Re: Going Too Far on Intellectual Property (none / 0)

Intellectual Property law has, for quite some time now, been slanted towards giving corporations whatever they want at the expense of the public at large.  

To make matters worse the public generally isn't engaged because they just don't know what's going on and/or don't understand the subject matter so eyes glaze over. I know that I sure as heck find it difficult to make heads or tails of these bills when I do read about them.  Thankfully public interest organizations like the EFF (electronic freedom foundation) exist.  

Also, it's not as if Congress asks actual everyday people outside of the IP industries what they think about these types of bills.  They only ask the players that stand to profit from even more monopoly protection.        


by LionelEHutz on Fri Mar 31, 2006 at 11:15:52 AM EST

EFF (none / 0)

Correction: EFF = Electronic Frontier Foundation

-- Cos, formerly EFF member #350 (but I haven't kept up my dues)


by cos on Fri Mar 31, 2006 at 01:31:46 PM EST

Re: EFF (none / 0)

DUH! This was an especially stupid flub as, while I was writing it, I kept thinking "it's Frontier, not Freedom." Needless to say, it's a mistake I often make.

Thanks for the catch -- it's edited accordingly.


by Scott Shields on Fri Mar 31, 2006 at 02:36:56 PM EST
[ Parent ]

Re: Going Too Far on Intellectual Property (none / 0)

It's a crummy law but there are always side effects.  

If a fashion designer or high-end clothing line can stop copying ans sue for infringement then they're diminishing their own brand's value.  Fashion is about being first with a trend, not being exclusive.  You'd have to firewall all clothing designers from each other's fashion shows so they can't be accused of copying the style.  The industry would die over night.

Gap, Target and Wal-mart will be ruling the world with thier low cost, affordable and non-copyable styles.


by aztrias on Fri Mar 31, 2006 at 03:23:42 PM EST

Genes (none / 0)

They can already patent genes. Can't remember all the details. Tests too. For example, for a while there was a genetic test for certain kinds of deafness available at different testing centers. Then the research facility/company that developed it (even though it's science) filed patent and now if you want to have it done you have to go straight to them which means you pay more. and so a lot of ppl don't/can't get it done.

As far as MY genes/DNA, no freakin' way they should be able to patent that. Different from copyright, but still same vein.

They've gone way to far. But I think the industries will reconsider when they realize that no one write about say, the latrst fashion trends and not use pics, or an overview of the new models of SUVs w/o pics. And the press will ghet really tired of asking permission for everything. And associations/trade pubs don't have budget to pay permission either.

Even if it passes it will fail in practice.


by michelina on Fri Mar 31, 2006 at 04:31:53 PM EST

if you can't make money with productive activity (none / 0)

make money by making others pay you for their productive activity. make them pay rent on everything.


mydd straw poll vote: 1. other (gore) 2. unsure 3. dodd 4. edwards 5. obama
by colorless green ideas on Fri Mar 31, 2006 at 05:36:47 PM EST


You are not logged in.

In order to post a comment, you must be logged in. If you have a member account, please log in to comment.

If not, you can make an account right here. It's quick and free.