Blogger Ethics

Just a quick note about Steve Clemons, Daniel Glover, and blogger ethics.  There's a discussion right now on the distinctions between a journalist, a partisan, and a politician.  Steve and Daniel have each laid out thoughtful posts on the nature of the problems these mixed identities cause.  If you'll forgive the self-indulgence of writing about blogging, yet again, I'd like to explain why I keep coming back to this medium.  Blogging and its linking patterns is a sketch of an entirely different organizational model, and represents some shards of a blueprint of a 21st century progressive America.  Our system doesn't work anymore.  I believe Steve knows this, and I believe he also knows that we have to find new ways of building consensus, aligning interests, and forcing adherence to a prudent and flexible set of rules and norms.  So blogger ethics discussions aren't so much about blogger ethics as they are discussion about what an internet-based society might look like.

Now, one piece that is certainly missing from this discussion is the nature of the medium.  The internet and blogging is not just a print page animated by electrons, it is a social system that thrives on linking patterns and an ecosystem of information.  It is not 'all the news that's fit to print', it is a discussion where memory and context are constantly brought to bear in a very immediate way through hyperlinks and search engines.  As such, the ethics of needing to represent complete and total authority, as in 'all the news that's fit to print', do not necessarily apply online.  Space online is limitless, so the marginal cost of printing that extra word, or of a correction or extension of a point, is zero.  Additionally, and importantly, the internet allows for a cheap and diverse printing press for anyone with a browser.  From its inception, the New York Times had to distinguish itself with tightly managed top-down authority, because millions in capital is tied up in its printing presses.  This produces one form of ethical constraint, because the set of tools an offline audience has to enforce accountability is not the same as the set of tools that an internet-enabled group has. You can see this conflict in very sharp episodes - witness for example the Washington Post's flap over Deborah Howell.  Bloggers think, she got hate mail, big deal.  The Post reacted as if she were under some sort of attack.  Yes, there were other issues wrapped up in this episode, but at the core is a different set of values, some of which overlap and some of which do not.  Another example might be the fabulous blog 'The Public Eye', which CBS is using to try to bring itself closer to its audience, versus NBC, which will not disclose potentially serious ethical problems with its television star journalists.  Or even Daniel Glover, who is engaging an entirely different universe of political actors through his work on the 'Beltway Blogroll'.  Not only are the ethics of bloggers being defined, but the ethics of journalism are being thrown up in the air by such a clear mirror.  Remove the capital constraints of a printing press, and what do we have?

Eric Alterman is claiming that the emperor has no clothes, and hasn't, in fact, for some time.  

At a recent conference on the Clinton Administration at Hofstra University, ex-press secretary Jake Siewart made a point that had previously eluded me: It was during the early days of Clinton's presidency that the democratization of instant information made the insider press corps obsolete. To retain their importance and self-regard, these journalists had to invent a new function for themselves, and they did: interpreting, not reporting, the news. But instead of doing the hard work of researching the historical, economic, sociological and political contexts of a given story and then finding a way to explain these in lay terms, they preferred to rely on what came most easily to them: cocktail party gossip, green room small talk, semiofficial leaks and unconfirmed rumor, almost always offered up as if the source had no interest in pushing a point of view.

Digby documents another example of unaccountable behavior on the part of media elites, and Atrios another.  But the list really is endless.  Remove the printing press as a barrier to entry, and what can happen is a social barrier to entry, the creation of the pundit class.  That's certainly part of the story, and it is definitely something that I would like to see Daniel Glover and Steve Clemons address.  They will, I'm sure, in time.  David Broder actually wrote, years before punditry emerged, that there was a danger of mixing the line between journalist and politician due to the allure of TV celebrity.  Nothing illustrates such a danger better than Bob Novak.  He originates information, but is he really about educating the public, or is there another agenda in there?  It's hard to tell.  

Regardless, what I'm pointing at is that it is far too easy to discuss the deep ethical fissures in our society and culture as belonging to some small and otherized group such as 'liberal bloggers' or 'conservative bloggers'.  The fake distinction between bloggers and the MSM is another cheap framework.  They are not us, because we are MSM, therefore none of their ethical dilemmas apply to us, right?  Or, we are not MSM, therefore we do not have to live by a set of arbitrary ethical principles.  I believe these frameworks are driving much of the tension here, and crafting pointless defensiveness.  I certainly resent Tim Russert or Chris Matthews taking speaking fees and having no system for transparency; that is in no way responsible of NBC.  And it is quite discouraging to then have my ethical choices scrutinized by those who will not openly assess those of their colleagues.  Nonetheless, it is important to discuss ethical issues in and of themselves, because ethics carry power.  And that is why I like what Steve wrote, and I respect Glover's search.

But what does this have to do with whether bloggers are activists or journalists, and distance between them and politicians.  Well, I believe that ethical structures on the internet are at this point quite fluid.  At some points, distance between subjects covered is required.  At other points, it is not.  But it is impossible, I believe to work through questions of ethics on blogger conference calls without bringing the blast faxes to the rooms of pundits that the RNC engages in consistently and effectively (and that the DNC would if they could), or the constant and consistent manipulation of existing media channels that goes on from political actors.  It becomes simply an incomplete discussion that frames the issue to immediately put one group or the other on the defensive. Steve also brings up legal issues, and implies that bloggers will be regulated by the FEC if they become party mouthpieces. Latent in this concern is the issue of revenue. Who pays for you to speak? Are you influenced by this payment? Does it matter? Is your speech precluding others' speech, as it does on a limited bandwidth medium like television? What is the nature of citizens, money, and political influence?

I'm going to step back and take a systemic view. The diversity of blogs and low barrier to entry mitigate many of the concerns that Steve discusses.  Blogs that are echo chambers only do not generate outward pressure; even large ones can temporarily become vessels for others' content. Blogs as a whole present a different editorial system, and that composite editorial system means that any individual blogger might need to less clearly define his relationship to his source and more clearly increate his/her relationship with his readership/community. In a sense, bloggers might originate information and do journalism, but they are also community leaders. And communities have political interests, and in some sense you could even argue that it is the responsibility of the blogger to represent those interests, and that might mean becoming a shill for a particular politician (a disabled issues blog pushing people to organize on behalf of a good candidate, for instance). A failure to do that could clearly become an ethical problem in and of itself, stacked up against the need for distance. Anyway, I guess this post became longer than I intended, it's just food for thought.


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Re: Blogger Ethics (none / 0)

Journalist - A writer involved in printing factual stories and investigative reports.  They were popular contributors to newspapers and, later television, until the late 20th Century (now extinct).


by steve expat on Sat Feb 04, 2006 at 05:12:59 AM EST

One could always be a good person (none / 0)

It's a given that the current msm ethical makeup is atrocious, all right?  They were and are cheerleaders for disastrous, horrifying pre-emptive war.  The issue is closed:  they are disgusting evil lying leeches, jesus save us.

Beware the supremely dangerous trap of self-superiority; just because one knows another is a turd doesn't automatically make one a saint, you know?

The point is that it's fine to keep this esoteric sketch of the structure in your head, but how does one personally decide to swim in the environment of blogging every day where the currents of the ehter swirl in real time?

Well, I only know how to try to be a good person, so I blog like one.  Technically I am a lazy blogger, for I usualy only pontificate, I've never been committed enough to work or develop sources.    One might describe some of my stuff as informative.

All I have is my voice for truth, and the medium allows me total freedom in language, so I use it.  I've been wrong and hurt some feelings and tried to make amends for it.

That, to me anyway, is the guiding internal light to real blogging ethics.  Tell the truth, be a good person and things might work out.  They often don't, but at least we were at our best when we tried.  I often don't give a shit what the big picture is, I have to worry about doing my best now.

It sounds too simplistic, but it's amazing what the truth can accomplish.  I think this guiding human ethos shines through any work and will naturally attract the biggest audience.  We just haven't been trying for very long, is all.

...are activists or journalists, and distance between them and politicians. Needs a question mark at the end of the sentence.

..define his relationship to his source and more clearly increate his/her relationship...please fix the "increate" diction issue.

Hey, I always like it when readers correct my mistakes, they're published a little less in the world.  Superlative work, as always, Matt.


by paradox on Sat Feb 04, 2006 at 08:40:11 AM EST

4th Estate (none / 0)

1. The focus on MSNBC seems to ignore the bias and power of FOX.  I am at a loss to understand why MSNBC, the little guy in cable news deserves this attention and FOX, the cable network that reaches millions more every single fucking day is just accepted as the elephant in the room that we can't do anything about so lets focus on the easier target.  (Average viewers in primetime: Fox has about 1.7 million viewers compared to MSNBC's 360,000 viewers.) Blows me away.

2. The MSM bought into the Bush/Cheney/Rove control and spin from day one.  Bush made access difficult, they belittled the press, and they used manipulation and intimidation to control stories-even more successfully after 9.11.  At first I blamed this on the administration but it is clearly the responsibility of the press to maintain its independence.  They failed miserably covering any aspect of this administration and their integrity is now under attack for those failures.

3. Some of these issues cannot be sorted out until after 2008 when hopefully a power shift will take place in DC.  After that re-alignment what will the blogs do?  The right of course will go into attack mode but will the left continue to attack poor decisions by the dems--I am sure that there will be plenty of opportunity to complain about elected leaders who are not liberal enough (ala obama).  We are at risk of creating one big online machine with a mission to attack dems.  I can see it now.

We have a long way to go but it is a worthwhile discussion.


by aiko on Sat Feb 04, 2006 at 09:38:59 AM EST

Don't apologize for writing about this, please (none / 0)

I am delighted whenever I see this topic raised, because in this Cluetrain world, we need the conversation.

I am less bothered by the conference calls -- as you note, the same kind of stuff happens in all media -- than by the influence of money and lack of disclosure. If bloggers can't embrace transparency as an essential core value when it comes to these things, I feel the effect will be an increased reduction in credibility of the blogosphere as a whole. Certainly the offenders would be hurt the most, but, um, an ebbing tide lowers all boats.

A quibble: I don't think a blogger's pushing for a candidate constitutes "shilling." Op-Ed pages endorse candidates all the time, and if there's an analogue to blogs in print media, it's that back spread in section A.

A shill would be taking money to push for a candidate, just as a shill in a sidewalk shell game ("find the pea!") gets a cut of the cash "won" in the game. It's the conflict of interest that makes the shill.


media girl
Our Word
by media girl on Sat Feb 04, 2006 at 11:56:33 AM EST

Re: Blogger Ethics (none / 0)

Two points. First, I think there's a danger in us taking Russert, Matthews, Novak as a stand in for all working journalists and reporters. They're just a small wing of the profession. I hope in all of this that we don't lose the idea that we need a paid press, people who have the resources to gather news, do research, and offer analysis that's hopefully based in experience and expertise.

Second, I'm sympathetic to the idea that "political blogger" is a very broad and general descriptive term -- maybe more of a genus than a species -- and that over time, everyone will evolve into different and more easily-identified roles. Human-blogger hybrids like activist-bloggers, opinion-bloggers, journalist-bloggers, and so on. As I see it, defined roles are incredibly important, and shadowy motivations and interests are a lot of what's wrong with politics today. So it's worth talking about this stuff in a constructive way. All that said, seems like which blogger does what will sort itself out naturally over the next couple of years. I don't see a need to real rush it.


by Nancy Scola on Sat Feb 04, 2006 at 12:13:19 PM EST

Re: Blogger Ethics (none / 0)

First, I think there's a danger in us taking Russert, Matthews, Novak as a stand in for all working journalists and reporters. They're just a small wing of the profession.

This is a fair point.  Yet they are the revenue and prestige leaders of their profession, and there is no enforcement mechanism to distiguish what they do from what real journalism is.


by Matt Stoller on Sat Feb 04, 2006 at 12:31:15 PM EST
[ Parent ]

Re: Blogger Ethics (none / 0)

As for enforcement, how about we give shame a try -- playing up the honor and usefulness of the rest of the profession, highlighting the sort of valuable investigative work like Dan Gillmor talks about here, trying to make domestic investigative reporting and not just war reporting one way that they move up? Don't know. Just thinking out loud.


by Nancy Scola on Sat Feb 04, 2006 at 12:57:05 PM EST
[ Parent ]

Town Square (none / 0)

    I think of the internet as a newer form of the town square. People used to gather in order to discuss issues, personalities, politics, and of course juicy rumors. You didn't have to be a journalist to discuss things in the town square. You didn't need new content. After a while you get to know what roles people have adopted  and it's ok. It's good to have partisans, activists, journalists, and just observers all interacting on the blogs. Most bloggers have been very open about their biases and whether or not the are being "journalists". Blogs are returning political discourse to where it belongs - with the masses.  


by MarvToler on Sat Feb 04, 2006 at 01:13:27 PM EST

Re: Blogger Ethics (none / 0)

Since I'm new to the online world (6 mos) and an even newer blogger (2 weeks) I'm internally grappling with such issues. With a newspaper background (years ago) I am keenly aware of the extremely small newshole available.  For this reason I let MSM slide for years for inadequate coverage of important issues.  No longer.  Cable has opened the newshole dramatically and they still miserably fail to shine light on catastrophic breaches of the public trust.  Early in Rush's career he would counter flak on not bringing on guests and providing balance by pounding on his desk and saying "I am balance."   This is the ethic that I enjoy on the internet.  Knowledge and the sharing thereof.


http://kittenstomper.blogspot.com/
by Oilfieldguy on Sat Feb 04, 2006 at 01:45:53 PM EST


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