The Pew Internet & American Life Project (.pdf) has undertaken the first comprehensive study of voter contact during the 2006 midterms, and the results are rather interesting.
Nearly two-thirds of registered voters (64%) received recorded telephone messages in the final stages of the 2006 mid-term election. These so-called "robo-calls" were the second most popular way for campaigns and political activists to reach voters, trailing only direct mail as a key tool of political communication. Some 71% of registered voters got direct mail campaign solicitations, while 24% received phone calls from real human beings urging their vote for a particular candidate, 18% were visited at their homes, and 14% received email solicitations.[...]
Even though this was a mid-term election, there were increases in some of the other kinds of voter contacts compared with what happened in the 2004 presidential campaign.
Some 49% of American adults got direct mail contacts from candidates in 2004, compared with 61% this year. And 10% of American adults were visited in their homes by political activists in 2004, compared with 16% this year. In contrast, the number of Americans getting email political solicitations dropped slightly from 15% in 2004 to 12% in 2006.
Earlier this month I glommed onto the idea that we should tightly regulate robo-calls, perhaps even crafting an outright ban. This was largely a response to the deceptive robo-calls commissioned by Republican operatives seeking to depress the Democratic and Independent vote in the hopes of somehow maintaining the GOP majorities in Congress. Additionally, however, this reflected my own experience with using robo-calls during the waning days of the campaign -- and the resulting messages I received from voters peeved about receiving pre-recorded phone messages.
In retrospect, a complete ban on these calls would probably be excessive -- and perhaps even unconstitutional. But strict regulations on the content of the calls -- requiring clear identification of the call's sponsor at the outset of the call in the same tenor and speed as the rest of the call; making these calls subject to the Do-Not-Call registry or a similar, though separate, registry; etc. -- are becoming increasingly necessary with campaigns' increased use of this tactic.
The number that jumps out at me, however, is how few voters (18 percent of those registered) were actually visited at home by campaigns. Although this can be expensive, if paid staff or contractors are used rather than volunteers, and it can be prohibitively difficult in some rural areas, face-to-face voter conversations tend to be the most effective form of voter contact. If the Democrats can boost that number, particularly among Democratic voters and even Independents, they could even extend the gains they made on November 7 even further.
(Below the fold: Asking you the same questions as the Pew poll.)
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