In 2004, John Kerry picked up 43% of the vote in Tennessee and was derided as a weak candidate who couldn't appeal to Southerners because of his patrician bearing and aloof manner. His opponent was a Southerner much more attuned to Tennessee culture, George Bush, someone riding high on cultural conservative values that are ostensibly very popular in Tennessee. Kerry invested no resources in Tennessee, and neither did George Bush, but it would be hard to conclude that Bush didn't have a structural advantage.
In 2006, Harold Ford picked up 48% of the vote in Tennessee, but he was called an amazing candidate who ran an incredibly strong campaign because of his charisma, powerful ads, and right-wing embrace of moral values. His opponent was a moderate Republican bumbling fool, someone not particularly attuned to Tennessee's ostensibly cultural conservative values, with pro-choice skeletons in his closet (boo!). Ford had huge resource investments from the DSCC, and Corker was bailed out by huge investments by Republican groups. Ford is black, and that is a disadvantage in a Southern state where 86% of the population is white. Corker was a scandal-ridden idiot, which is also a disadvantage in a year like this one.
So here's the question, given that pundits are still gaga over Harold Ford Jr, and are considering giving him a CNN show. Just how good was Ford's campaign? There's no clear way to measure, so what I did was take the results from Kerry in 2004 and compared them to Democratic Senate performance in 2006 in open seats or close races where the seats flipped. How much did the Democratic candidate improve on Kerry's performance in their state?
I didn't use any incumbents upon for reelection, this was purely a question of how much Democratic candidates could build on a wave, assuming that Kerry represented a base.
Tester at 49 versus Kerry at 39 (+10)
Casey at 59 versus Kerry at 51 (+8)
Brown at 56 versus Kerry at 49 (+7)
Klobuchar at 58 versus Kerry at 51 (+7)
Sanders at 65 verus Kerry at 59 (+6)
Ford at 48 versus Kerry at 43 (+5)
Webb at 50 versus Kerry at 46 (+4)
McCaskill at 50 versus Kerry at 46 (+4)
Menendez at 53 versus Kerry at 53 (+0)
Cardin at 54 versus Kerry at 56 (-2)
As you can see, Ford is smack dab in the middle of the pack. At the bottom are Menendez and Cardin, both of whom are dealing with incredibly dysfunctional political machines in their states, and a legacy of racial insensitivity on Cardin's part and perceived corruption on Menendez's part. At the top are Jon Tester, Bob Casey, and Sherrod Brown - all three of whom are economic populists. They just away Kerry's numbers. I don't know Klobuchar's politics, but Sanders is a socialist and a populist progressive. All of this lends weight to the economically populist model for Democrats.
Reactionary Democrat Harold Ford is in the middle at a plus five.
Now you can say that it's the South, but Webb gained four on Kerry, and he's in neighboring Virginia. You could also argue that Ford is black, and that's a huge disadvantage, but it's also true that Kerry just doesn't sell in a place like Tennessee, and Corker is a much weaker candidate than Bush. And in Missouri, which borders Tennessee, McCaskill gained four on Talent, and Talent was a great candidate running a great campaign.
Let's go to the campaign itself. Where did Ford improve on Kerry's performance? First let's dispense with the anecdotal 'I hate Ford' evidence coming from anonymous Tennessee liberals. Ford actually increased his share of the liberal vote from Kerry. From what I gather liberals were so fired up this year they would have voted for anyone with a D next to his/her name. Don't get me wrong, liberals - both black and white - are not big fans of Ford, they dislike him because he is actively disloyal and his family is corrupt. His brother Jake Ford ran as an independent against a progressive Democrat, and got stomped in Harold Ford's old district. But they voted for Ford for Senate, though the liberal share as a percentage of the vote dropped from 15% to 14% from 2004 to 2006 (this could be population changed, though). Looking through the crosstabs shows that Ford just didn't do anything remarkable (Kerry's 2004 Tennessee crosstabs are here, Ford's are here). Despite his Jesus-charged campaign, his share of the white evangelical vote was 33%, which is a 6 point increase from Kerry. That's not nothing, but it's not much larger than the national trend. And if you go through the two sets of crosstabs, it's hard to find any one demographic that wasn't part of the national trend in which Ford outperformed. Sure he did better among evangelicals, but so did Democrats everywhere. The same is true for pretty much every demographic group, which is consistent with the wave but not much more thesis.
In other words, I just don't buy that Ford ran a particularly good campaign. He didn't run a bad one, but it wasn't anything special. If you aggregate the Senate changes, there was basically a five point popular swing from the Republicans to the Democrats from 2004 to 2006. This swing is why Democrats took the House, Senate, Governorships, state legislatures, Secretary of State offices, etc. There was a five point swing in Tennessee. That's it. End of story. It wasn't Ford's ads or his incredibly good persona that caused him to outperform. He just rode a national wave which wasn't high enough. Period.
Or maybe I'm wrong. Maybe there's something I don't get about how special the South is. Maybe someone can explain to me why Ford ran a great campaign instead of an average unpersuasive generic Democratic loss in a wave year.
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