GoogleBomb The Elections: Pump Up The Volume

Cross Posted At Dailykos

Even with people already using the fifty embedded hyperlinks that were posted yesterday, it will still be a little time before we know if this campaign has had any effect. However, in the meantime, there are a few things we can do help make certain that is has more of an effect.

The first thing you can do was just diaried by blogswarm: add the GoogleBomb source code to the template of your blog. Blogswarm explains:
Now that you have followed Chris Bowers and joined the effort to by adding the source code to google bomb the election to your blog our website, spend another few minutes and let your blogging software multiply the effect by adding the code to your blog template.

Here's why. Each time you post a link, you are telling google that you are voting for that link to be relevant to the text you used for the link when people search for that term. When you wrote a post using the code, your blog automatically created at least one archive page. This means that google will see two our three different pages on your blog where you are voting for the our articles to be relevant for each Republican in question.

But here is how to kick it up a notch: add the links to your blog's template. That will result in every single page from your blog having a vote for our target results to be most relevant. If you have been blogging two posts a day for a year, this simple step will multiply the effect of the post you did by more than 500 times. With a strong team approach with many of us doing this, you can see how easy it is for the effect to-date to be tens of thousands of times as effective as the effort to date.

The process of adding the list to your template is the same process you use to edit your blog roll, which should be enough for most people to understand the process. If you need more help, keep reading.
Blogswarm has directions on how you can add the GoogleBomb Source Code to your blog template. If you have a blog, please take this action. It will exponentially increase the effectiveness of this campaign.

Now, not everyone has a blog. In that case, there are other actions you can take. The first one is to monitor wikipedia for changes to some or all of the entries we are including in the GoogleBomb (Rick Renzi, John Doolittle, Richard Pombo, Joe Negron, Randy Kuhl, and Charles Taylor). I am NOT asking you to make changes to wikipedia yourself--I would much, much rather than you did not do that. Instead, I am simply asking you to monitor, and report on, mass changes that are being made on the entries we are bombing to moderators. This is because at least one right-wing activist has already tried to substantially change all of the entries we are linking to. I do not want to get into a wiki war over these entries. I just want them to remain the same as they were when we chose them. Be ready to report any mass changes to moderators, and be ready to vote down any proposed changes. If, at that point, simply monitoring wiki does not work, go ahead and try to change the entries back to the way they were at first. Please, please, please--do not make new changes. Whatever you do, do not engage in a full-scale wiki war, mass wiki changes, or wiki graffiti. We are not looking to manipulate wikipedia. We just want to monitor it and prevent right-wing changes on our desired targets.

Finally, a few tips on conducting search engine optimization for candidates not on our list. First, choose an article with the name of the Congressman you want to target in the headline of the article. Second, don't use any extraneous words in the hyperlink--only use the name of the Congressman you are targeting (for good or ill). Third, embed that code into the template of your blog. Fourth, contact all local bloggers in the district and / or state, and ask them to do the same. The can be done, and should be done, outside the boundaries of this single campaign. And make sure you keep using the same link whenever you talk about that person on your blog, in the comments, or anywhere else. Search engine optimization takes patience and diligence in order to succeed.

Again, thanks for your continued support to, and participation in this campaign. I will be adding some Google Adwords to this project, but I will not be releasing any details on how and when. I don't want to tip off right-wingers. Please indulge my desire to keep that one part of the campaign quiet.



Display:


Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

I question the ethics of this practice, though perhaps there is a good ethical defense to it.  I would welcome comment from one and all re: same.


by Crablaw on Wed Oct 25, 2006 at 03:46:14 PM EST

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

Every smart campaign engages in search engine optimization. It is becoming standard pactice. If you don't have the guts to do something this minor in a campaign, then I'm not sure if politics is for you.
by Chris Bowers on Wed Oct 25, 2006 at 03:51:28 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

Bowers, my guts are not in deficit and your flippant response was not called for.  

The fact that your response to my respectful and cautious inquiry is, in substance, "this is pretty damn low-level cheating, get lost if you are not up for this cheating" rather than "this is legitimate" speaks volumes.


by Crablaw on Wed Oct 25, 2006 at 05:15:38 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

Oh, come on, we're not talking about a disinformation campaign. These are real news pieces to which we are linking.

This is a form of honest publicity containing honest information. If the Google-bombing campaign results in one search-engine result for every five GOP-originated falsehoods, we'll be lucky.

I fail to see any lack of ethics here, other than possibly exploitation of Google's business. Even there, considering the nature of the ever-increasing, common, legitimate activities that have resulted in Google's explosive success, the campaign does not really compromise Google's interests either.

It's really just using the existing info infrastructure to promote the honest dissemination of facts that support our case in an unpretentious way. That's nothing like paying a news reporter to present fake stories. Not even close.

Calling this campaign unethical smacks of GOP-brainwashed thinking: "Oh, if we Democrats do anything smart to expose the GOP for what it actually is, that's under-handed".

That's a lie. I think you should reconsider whether this is really unethical in any way...


by klevenstein on Wed Oct 25, 2006 at 06:06:14 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

Well, Google does frown upon the action since it does manipulate their search results (and gives a free top of the listing instead of making you pay for that priviledge).  However since MANY MANY groups do this, while it may be technically wrong...so is letting special interests run the country and rigging voting in Florida.  So I really don't care and will continue to do it.


by yitbos96bb on Wed Oct 25, 2006 at 06:13:25 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

Thank you for your response.  I did not say that I consider the practice unethical, only that I question the ethics, particularly since Google considers it unethical (but not does not currently devote resources to fighting it.)  I explicitly called for others who have an ethical justification for the practice to offer it.  You did so.  Thank you.  I don't intend to form a final opinion on the matter, but your response is much more worthy of respect than being told to leave politics.

I had hoped to get an intelligent discussion of this topic going, to get the sort of informed response that you offered, for which again thanks.


by Crablaw on Wed Oct 25, 2006 at 10:41:20 PM EST
[ Parent ]

Toughen up (none / 0)

If you found even my very light response to be somehow disrepectful, then my original point stands. And you didn't "question" anything anyway. you posted absolutly no ethical argument against this. Why should I repsond with anyhting but a flippant answer?
by Chris Bowers on Thu Oct 26, 2006 at 12:46:20 AM EST
[ Parent ]

Omnibus Thank You (3.00 / 1)

I thank everyone who responded with substantive comments about googlebombing (excepting Mr Bowers of course, whose career advice that I leave politics will be declined, as his partner's publisher has forwarded me a review copy of <u>Crashing the Gate</u> to review on my own site this week.  Maybe after I review Crashing the Gate, I will leave politics.)


by Crablaw on Wed Oct 25, 2006 at 10:45:31 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

Also, it's a biased media out there. we're evening out access.


by Lucas O'Connor on Wed Oct 25, 2006 at 05:05:32 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

That's what I would call a reasonable response.


by Crablaw on Wed Oct 25, 2006 at 05:20:47 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 2)

I see this as the ethical equivalent of standing behind Lieberman with a Lamont sign while he's being interviewed on national television. Or loudly saying "Go F yourself, Mr. Cheney," while he's being interviewed live.

You're inserting a message into a channel where it wasn't invited.

It may be impolite, but I don't see it as unethical. Considering the stakes, I'm not  too worried about being impolite.


by Chewbonus on Wed Oct 25, 2006 at 06:40:32 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 1)

I agree with you, and I would never have done it. I think it violates the spirit of the internet.

But now that the Rightblogistan is mustering up to fight back I have no choice. To maintain parity (at the least) I'm going to start Google bombing.


by MNPundit on Wed Oct 25, 2006 at 07:09:54 PM EST
[ Parent ]

The ethical defense ... (3.00 / 1)

... the purpose of linking is to share access to a web resource with people. The purpose of tracking links with search engines is to let people know what information other people are sharing.

So it is certainly ethical to "google bomb" if you have read the articles in the links that you have made available.

Now, what about sharing links to information you have not read yet? Say you have read some but not all of these articles. That would be the ethical equivalent of sharing a link to a blog, when of course you will not have read the posts that will have been written between embedding the link and someone clicking on the link.

The individual actions involved in "google bombing" are what they always were, the core actions of the world wide web since it was first developed.

The ethical issue therefore resolves down to the question of whether it is ethical to get together with a group of people and all decide that each of your will share the same set if links, which will then push those links up the hit lists of search engines.

IOW, is it ethical for a group of people to get together and say, "this is what we want other people to hear"?

We are entitled to do that in real public spaces ... that is jointly assured by Freedom of Speech and Freedom of Assembly. I argue that if it is ethical behavior on the village green, it is ethical behavior on the internet. And it is not only ethical behavior on the village green, but involves rights that are enshrined in the Constitution.


The words of the prophets are written on the subway halls
   and tenement halls
by BruceMcF on Wed Oct 25, 2006 at 08:45:20 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

You were quoted as follows (NYT): "Mr. Bowers said he did not believe the practice would actually deceive most Internet users. 'I think Internet users are very smart and most are aware of what a Google bomb is," he said, "and they will be aware that results can be massaged a bit.' " So here's where I admit that I've been cruising the internet for some 5 years or more, consider myself a moderately experienced end user, and was not aware of the above. Not that I object to the Google bomb used in political campaigns; I think it's an ethical and educational practice and a great and creative idea. But maybe there are more people out there than you think who don't understand that results can be massaged.
Phil Torrance; Princeton NJ
by ptorranc on Thu Oct 26, 2006 at 07:00:12 AM EST
[ Parent ]

Good news! (none / 0)

   The Googlebombing is already working.  The Melissa Hart article of choice is now the tenth link on the google search "Melissa Hart."  It is the first link on the second page.  Yesterday I couldn't find it on the first fifty pages.  That is amazing progress!  Congrats to all.  Frankly, I am astounded that there are results so quickly.


Jim Oberweis
by cilerder86 on Wed Oct 25, 2006 at 04:23:39 PM EST

Re: Good news! (none / 0)

Not working on Google for Musgrave.  But it is working on Yahoo, with the article floating up to result # 9 on the first page.


by magster on Wed Oct 25, 2006 at 05:28:20 PM EST
[ Parent ]

Re: GoogleBomb The Elections: Pump Up The Volume (3.00 / 0)

Also of note:

For pages created with Google's own "GooglePages" service -- http://pages.google.com/

They get spidered into google's database sooner than some other pages:

As they say on their help site:

"Will the pages I create show up in search engine results?

The pages you create can be crawled by Google within a few hours of publication. Other search engines may also index your pages as they periodically crawl the internet."

Just created a new page over here: http://timothy.chambers.googlepages.com/ home

Tim


by tchambers on Wed Oct 25, 2006 at 05:02:54 PM EST

Re: Roskam (none / 0)

Chris - I just wanted to make sure you saw that the Peter Roskam link was taken down shortly after the bomb was started. Don't waste money on adwords there. (Unless you want to send it somewhere else.)
PrairieStateBlue - Open Source Politics (formerly SoapBlox/Chicago)
by ltsply2 on Wed Oct 25, 2006 at 05:09:35 PM EST

A thought that might make this more effective... (none / 0)

When trying your own GoogleBomb for a local race or one not on Chris's list, it seems to me the way to maximize your effectiveness would be to do a Google search for the candidate first, then use the highest suitably negative article that turns up. This way you're not starting from ground zero, you're just boosting something higher up.


by nate pdx on Wed Oct 25, 2006 at 05:44:15 PM EST

My Space (none / 0)

Not sure how much MySpace will add to the google bomb, but I added the 50 State Links to my My space account.  I put them in the Heroes section (not really many good places) but included this:

These are NOT my heroes.  They are the men and women helping to destroy this great country of ours.  If you truly love America, vote these people out on Nov 7.

Go to MyDD.Com for details.

Jon Kyl Rick Renzi J.D. Hayworth John Doolittle Richard Pombo Brian Bilbray Marilyn Musgrave Doug Lamborn Rick O'Donnell Christopher Shays Vernon Buchanan Joe Negron Clay Shaw Bill Sali Peter Roskam Mark Kirk Dennis Hastert Chris Chocola John Hostettler Mike Whalen Jim Ryun Anne Northup Geoff Davis Michael Steele Gil Gutknecht Michele Bachmann Jim Talent Conrad Burns Jon Porter Charlie Bass Mike Ferguson Heather Wilson Peter King John Sweeney Tom Reynolds Randy Kuhl Robin Hayes Charles Taylor Steve Chabot Jean Schmidt Deborah Pryce Joy Padgett Melissa Hart Curt Weldon Mike Fitzpatrick Don Sherwood Lincoln Chafee Bob Corker George Allen Frank Wolf Mike McGavick Dave Reichert

Like I said, not sure if it will help, but if Google Pages does (my next stop) then this should too.  Either way, MySpace and other social networking sites are easy to utilize.


by yitbos96bb on Wed Oct 25, 2006 at 05:57:50 PM EST

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

GoogleBomb Page

Google Pages works very well.  


by yitbos96bb on Wed Oct 25, 2006 at 06:08:55 PM EST

I'm sad that we didn't make list larger. (none / 0)

We had a beta-googlebomb for my race earlier and it didn't make the cut. (NY-19)

That isn't going to stop me from going through it anyway.

I don't understand the rational for not including some competitive races for the sake of making it a 'round' number (50) but hey, whatever.

-- MrMacMan


by MrMacMan on Wed Oct 25, 2006 at 06:31:41 PM EST

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

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by Mark Gisleson on Wed Oct 25, 2006 at 07:06:59 PM EST

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

Article about the bombings

http://www.msnbc.msn.com/id/15418130/


by jpj63 on Wed Oct 25, 2006 at 07:34:40 PM EST

Pump Up The Volume (none / 0)

whats this i hear that it won't work because you need 30 days for google to pickup the changes...we're too late?

thats what msnbc says anyway


by thorgrim on Wed Oct 25, 2006 at 11:41:07 PM EST

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

the Bob Corker article is still on the 3rd page, but the wikipedia page and a wonkette article are in the top 10.  


by chiefscribe on Thu Oct 26, 2006 at 02:03:47 AM EST

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

MSNBC doesn't know squat. When I looked yesterday the City Pages article being used for Michele Bachmann was up to #3, despite being a month old and having disappeared off everyone's radar.


by Mark Gisleson on Thu Oct 26, 2006 at 11:55:56 AM EST

Re: GoogleBomb ARNOLD SCHWARZENEGGER TOO (none / 0)

Arnold Schwarzenegger will no longer be a California problem if he is re-elected--he will like be promoted to the Senate and they will try to run him for president (in spite of the Constitution).

He is as much a tool of the same handful of corporate interests as Bush & Cheney, but is a test product for areas where the religous right shtick doesn't sell. The result is the same though. Essential services like education cut, teachers, nurses, and firefighters get the beat down, corporations get a free ride, and the rich get a tax cut.

This bit of code will take someone to a page of Arnold with his hand on a woman's ass, smoking pot, and off to the side, links to his dealings with Enron, and other embarassments.

This is not just a political itch for me--it could be the difference between losing my job or not. When Arnold 'won' the recall, he cut education so draconianly that one of the community colleges I worked at fired a third of their part time faculty (and we make up three fourths of the faculty at most schools), and then tried to raid the public employees pensions.

If you have a blogspot blog, this is easy: just post this in your blog's template, then after you save, hit the 'republish entire blog' button so it puts the tag on all your archived pages.

CA governor <a href="http://www.arnoldexposed.com/arnold.htm#women ">Arnold Schwarzenegger</a><Br>
CA governor <a href="http://www.arnoldexposed.com/arnold.htm#women " rel="tag">Arnold Schwarzenegger</a><Br>
california governor<a href="http://technorati.com/tag/Arnold+Schwarzenegger " rel="tag">Arnold Schwarzenegger</a>

For instructions on pasting in other blog software, go here:

http://blogswarm.mydd.com/story/2006/10/25/145726/40


by professor smartass on Fri Oct 27, 2006 at 04:09:15 PM EST

check your pagerank (none / 0)

this thing will give you the pagerank of a URL.  If it's high it will have an effect, if it's low it won't accomplish anything.


by delmoi on Fri Oct 27, 2006 at 08:33:42 PM EST

re: page rank (none / 0)

thanks for the tip!


by professor smartass on Sat Oct 28, 2006 at 12:55:52 AM EST

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

On the PageRank I've been going to each link and voting on the pages for the negative ads. This should help get the articles to the top quicker...I would think??? Count Liberal Woman in.
by Libby on Sat Oct 28, 2006 at 01:14:49 PM EST

Re: GoogleBomb The Elections: Pump Up The Volume (none / 0)

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