DSCC's George Allen Ad

As Jerome notes over in Breaking Blue, the Democratic Senatorial Campaign Committee has decided to invest close to $1 million in the Virginia Senate campaign on advertisements going after GOP Senator George Allen Junior.

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The ad is, I think, successful on a number of levels. First, it gets out a lot of information about Allen's voting record, pointing out some of his more outrageous stances, such as those on the minimum wage and body armor. Yout the real success of the ad lies in the fact that it uses these issues as a cover to go after Allen for his racially insensitive language, most notably targeting the "macaca" comment.

In order for Jim Webb to win this year, it is assumed that he will need to trounce Allen in the less culturally conservative areas of the state, particularly in Northern Virginia. This ad goes a long way towards achieving this end by reminding these voters, many of whom are averse to the type of racially-charged politics that once played (and perhaps still does) in other areas of the South, that a vote for Senator Allen is a vote for someone who, at best, is prone to making statements clearly offensive to racial minorities and, at worst, is a racist himself.

It's not a perfect ad, but it does the job it intends to.

Update [2006-10-10 11:40:3 by Jonathan Singer]: And, as an aside, Michael Forsythe and Miles Weiss of Bloomberg news report, "Stock options that Senator George Allen described as worthless were worth as much as $1.1 million at one point, according to a review of Senate disclosure forms and U.S. Securities and Exchange Commission filings."



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Re: DSCC's George Allen Ad (none / 0)

This is where I get confused. I think this is a horrible ad - it would have been better to just repeat the snippet where he says "macaca" as many times as possible.

The barrier to break with Allen was the giggle barrier. That is, if you could get people to laugh at him even just a little - because he's basically such a self-absorbed character - that's it, game over.

"What is George Allen? Is he a nice welcoming guy with a smile? (play 'welcome' bit) - or is he a sneering meanie (show Siddarth). Is he the descendant of a Holocaust victim (show something about his gramps) or somebody who thinks being Jewish is all about not eating ham (show reported quotes). Is he...

And then you take Allen's head, which unfortunately never shows any real expression at all (so you can't ever get him with a weird look on his puss) and do it as a cut-out on screen, bouncing all over the place.

Something like that. I thought the clip I'm commenting on was worthless. I never could hear macaca clearly and the announcer had to talk way too fast.

No theme, mish mash of editing tricks, this ad has to assume people already know what it's talking about, but then it doesn't even act as if it believes that assumption because it doesn't take the time to take voters a step further. Why did Allen vote against body armor. (Because he'a a rubber stamp.) Why did Allen say macaca? (Because he's a stuck-up son of a bitch who can't stand having one brown person in front of him to spoil his day.) And why not say things like that? Honestly, ads like this act as if they believe they're going to have their effect via subliminal suggestion.

Uhh, I guess we could say to sum up that I fucking disagree about this fucking ad.


by frenchman on Tue Oct 10, 2006 at 11:55:05 AM EST

frenchman, you don't know the audience...... (none / 0)

Allen is an ex-Governor and sitting Senator, Virginia voters statewide know him well.  So you can't create a "giggle" factor with everyone with a track record of having taken him seriously enough to vote FOR him TWICE for the HIGHEST statewide offices, and you DO assume a certain amount of knowledge of Allen by the voters--especially since this is a mid-term when only more hard-core voters (usually roughly half of registered voters and between one-third and two-fifths of the total eligible population) will show up.

Further, an ad can't and shouldn't try to take arguments "one step further."  There are 30 or 60 seconds to get the message across, it has to be quick and dirty.

Also, the narrator never said "macaca," the word merely was printed on the screen--for a good long time.  So there was nothing to hear, and it was PERFECT:  you don't want to hear it again knowing it's a slur, but the printed version, from a newspaper story, still reinforces it plenty well.  Overall, Allen's racism or racial insensitivity, whichever way of the two one sees it, is presented very well, but juxtaposed against what many persuadable voters will consider "more substantive" reasons to vote against him.

I'm sorry but I think your idea of an alternative ad is a terrible one that wouldn't be even slightly effective.


by DCCyclone on Tue Oct 10, 2006 at 02:05:18 PM EST
[ Parent ]

Re: frenchman, you don't know the audience...... (none / 0)

I guess the audience was people who never worked in television - or maybe consultants.

That ad was a complete waste of money. I cannot imagine that it had any effect on anyone whatsoever. You're talking as if the actual television production values of the thing don't count - as if inclusion of a theme or split-second reference by inclusion of a picture or on-screen text equals effective communication.

No one would advertise a product for sale in this manner - or even go negative against a product. You MUST believe in subliminal effect to speak as you do. And that's just psychological silliness.

As far as knowing the audience is concerned - I'm not sure what you could mean, but none of the facts about Allen's relation, the ones you claim, that is, have any demonstrable relation to the ad you like. What is the rationale? Accumulation of bad things? How does that serve to "recognize the voters knowledge" of Allen.

I don't mind you saying my idea sucks, but you've said nothing in favor of the ad you like that makes any particular form of sense - and you've given me no reason to think that you are plugged in with Virginia voters in some way inaccessible to me.

Sorry the other way.


by frenchman on Fri Oct 27, 2006 at 05:35:53 PM EST
[ Parent ]

Peeling off a scab (none / 0)

Scandals and slurs

In a few seconds, the ad opens up a wound, without specifics, and then pours salt into it.

I like the use of credibilizing sources, political scientists and respected newspapers.

Bet this was Hillary Clinton's dough. Don't tell nobody.


by stevehigh on Tue Oct 10, 2006 at 11:57:56 AM EST

Re: DSCC's George Allen Ad (none / 0)

I think the add works.


~Ryan
by Ryepower12 on Tue Oct 10, 2006 at 12:06:35 PM EST

Re: DSCC's George Allen Ad (none / 0)

me too.  Too many Democrats are enamored with positive ads that don't work.  Running a purely positive campaign has NEVER worked against an entrenched incumbent.

I've been handling media buys for a long time and this is perhaps the most effective ad possible against George Allen.  You HAVE to go negative.  

The only bad part of the ad is that it is kinda too quick...it tries to pack too much into thirty seconds.  They'd be better off cutting two ads and giving each ad half of what's in this one and running the stuff slower so some of the redneck Virginia voters can understand exactly what they are seeing, reading, and hearing.

I give the ad a B+ or even an A.


McCain is defining Obama, and Obama is neither defining himself, nor McCain. This is awful.
by jgarcia on Tue Oct 10, 2006 at 03:55:38 PM EST
[ Parent ]

Re: DSCC's George Allen Ad (none / 0)

Wrong on the issues too

it makes a strong end line.

I think it works very well


by Alieaday on Tue Oct 10, 2006 at 12:25:27 PM EST

Re: DSCC's George Allen Ad (none / 0)

You've got to be kidding, Steve. Credible sources? Respected newspapers? At that speed, you could have put up Source: MAD Magazine without anybody noticing. (And what political scientists appear in this ad??) The tic-tac-toe board and the flying fonts are just trickery. This is pure consultant grease. So Allen took money from Big Oil. Why? You have to lead people closer to the conclusion you want them to draw. "Big Oil" isn't enough. You have to say George Allen helped drive gas prices higher...but maybe you didn't want to say that.

I think that if you can't find anything better to jump on in Allen's record (and I can hardly believe that) then do a "rubber stamp" ad of some kind. But the single most salient aspect of Allen's public persona is its numb-nuts aspect. Here's a guy who wants to be President FOR NO REASON AT ALL, he just thinks he's God and it should be his for the asking. He has a supremacist attitude and every opportunity to bully him, threaten him, confront, anger, exasperate him should be taken because he may not pop like Jiffy Pop but he will pop a seam somewhere and people will see it. This is a guy who hates people, hates campaigning, just wants to get back to having everything the way he wants it if he didn't have to do this annoying business every few years.

Allen could explode. There is that much distance between his public and private thoughts. I suppose it was decided that his father being a football god and all, no mention should be made of what a nut he was, but I still would have asked Allen at some point if he thought his father would have approved...of something.

Every seat is the Senate. Win in Virginia, and avoid the possibility of Holy Joe being the next Jeffords, for God's sake. Can you imagine Joe in position to gift the Senate to whoever's lips he likes the best down there?!?

Somebody, choke this fershlugginer smorgasbord ad and let's get nasty on Allen. Make fun of him, snicker at him like his zipper was down, be patronizing and unctuous and snide, and even though his handlers have a combination lock on his mouth he will pop a cork. You have to provoke Allen - all that rebel flag business and nooses means he sees himself down deep as a guy who don't take no shit. Call him a girlyboy, say something like "real men don't hang nooses on the wall", give his sister's childhood recollections more play.

I just have the overwhelming impression that Allen deep inside is furious with all of us for making him campaign, that he's apoplectic inside about the damage to his Prez chances. Even a provocation that is a little unfair to Allen (not coming from Jim, I don't think Jim Webb would ever stoop as low as I would) might unleash the torrent.


by frenchman on Tue Oct 10, 2006 at 12:27:02 PM EST

Re: DSCC's George Allen Ad (none / 0)

The world "political scientist" did flash up in reference to the guy saying he used "racial epithet".  

The ad is okay.  I agree that we could have used a more "today" negative ad. This is the same ad people have been running since 1988 (was that Willy Horton I saw).


BlueNC - Progressive NC Politics
by Robert P on Tue Oct 10, 2006 at 01:27:08 PM EST
[ Parent ]

Gee... (none / 0)

You surely had that oright!


by Shaun Appleby on Mon Jan 22, 2007 at 04:58:48 AM EST
[ Parent ]

Dirty tricks in WA (none / 0)

Push pull polling in WA
The push poll asks voters if they'd be more or less likely to vote for Darcy if they knew:

Darcy stole votes from African American voters in past elections
Darcy is likely to be indicted
Darcy is losing in the polls by so much that her campaign is a sinking ship

Voters have called Darcy's campaign to report a push poll conducted last Friday by a firm called Venture Data, the same polling firm that has conducted push polls for Republican Senator Rick Santorum and former disgraced House Speaker Tom DeLay.

Truth Watch can be found at
www.darcyburner.com/truthwatch.php


by mrobinsong on Tue Oct 10, 2006 at 12:37:44 PM EST

Re: DSCC's George Allen Ad (3.00 / 1)

I like it.

Negative ads work.


by Bush Bites on Tue Oct 10, 2006 at 01:19:35 PM EST

Re: DSCC's George Allen Ad (none / 0)

It's very populist too: for the troops, against big oil, for working people.

Maybe that'll help get the people who would just shrug over Maccacca.

VA must be full of "Buchanan Brigades" types.


by Bush Bites on Tue Oct 10, 2006 at 01:23:20 PM EST
[ Parent ]

Re: DSCC's George Allen Ad (none / 0)

Meh, not as powerful as the votevets ad.  If you could run votevets a few more times that would be better than this checkerboard one.

The idea is good, putting in the macaca quote while taking up his challenge on "the issues", but the issues attack doesn't really convince.   Where are they going to run that ad?  Richmond?  Tidewater?  DC burbs?  SW VA?


by freedc on Tue Oct 10, 2006 at 01:29:28 PM EST

It is airing most heavily in Northern VA (3.00 / 1)

Allen is beloved by social conservatives in Virginia, Webb is not going to get many of them. The key is knocking Allen's image down a few notches in Northern VA, where the voters are moderate-to-Dem leaning.  


by OfficeOfLife on Tue Oct 10, 2006 at 05:06:32 PM EST
[ Parent ]

I hope Webb is working other areas too (none / 0)

You can't win VA with just NOVA.  You need a solid Richmond showing and in Webb's case will need some decent but attainable numbers in Tidewater.  The experiences of Warner and Kaine are encouraging, but knocking off a better funded incumbent is never easy.  Webb's ads need to be much more effective than Allen's to help him get over the top.


by freedc on Wed Oct 11, 2006 at 08:07:06 AM EST
[ Parent ]


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