We've purchased sample, established sampling parameters and quotas, finalized the interview and will hit the field Monday at 4pm CST. We expect to be 10 days on data collection, but it might go quicker. We'll see. You never know for sure until you're in for a day or so and can get a handle on production.

Just so you know, I specifically asked Chris last night not to post the actual interview at this point in time and he agreed. We'll post it later, with national numbers, after field is complete. My reasoning is there are real, actual Bad Dogs out there who might grab it, run it and try to undermine our efforts. Security precaution, you see, based on a lot of years' experience. And I firmly believe you all will certainly understand. As I said to him: "They definitely have the dough to do it." You bet they do.

So I'll talk you through it a bit. The interview itself is very slick, clean and we've designed some real sly research concepts into it. We are actually testing an hypothesis: the more people know about Dubya's operations/actions, the less likely they are to approve of him. We'll see if the data support that hypothesis. If so, watch out...because it will mean effective, and truthful, communications can drive their train off the track. Hello, Traditional Media and DC. Can you hear us now?

We've covered all of the topical areas you suggested and more: local jobs, personal safety, terrorism, Iraq, domestic spying, investigation and impeachment/removal and extremism. Your inputs were truly invaluable, very smart and sharp. Kudos to you, love ya, folks.

What we did was reorganize for better administration, sharpen and objectify the precision of the measures and add a few items to make it all flow properly. The interview now is like a structured conversation that builds in intensity of measurement. I like it a whole lot; it really is good science.

We've also included a couple of basic tracking items that are informative for us, but, more importantly, are marker items to other polls like NBC/Wall Street, Gallup, CNN and the like. In short, the idea is to use them to peg our numbers to others, which would indicate our method generates similar numbers to theirs on the same/very similar measures. That should cement the methodological case for our poll.

Well, this post is getting long, so I'd better cut it off. That's pretty much all the news right now, anyhow. Please comment out the wazoo, but if I miss getting back on some of your comments, please understand I've got to put the nose to the grindstone on some other projects over the short term so I can buy the dogs Kal-Kan and keep my wife from having to live in a tent. I'll be popping in and out of MyDD as much as I can, definitely early next week to update you on production and such. Love ya, hasta!