This is a decline from just two months ago in June when the president's ratings were 45% positive and 55% negative. Much of this decline can be tied to the public's opinion on important issues. The war in Iraq has climbed to the top of a list of issues Americans say it's most important for the U.S. to address and the economy is now viewed as the second most important issue, according to the poll.
Right now, "the war" towers above all other issues, with a whopping 41% of the public placing it in their top two. That is the equal of the next four issues--the economy, health care, social security, and gas / oil prices--combined. War has been among the top two issues for more than a year now.
One of the most striking trends among these issues is the complete collapse of "crime" as an important issue since 1994. In February of 1994, the year of the Republican takeover, 36% of the electorate cited crime as one of the two most important issues for the government to address. However, it began a slow decline from that point, hovering in the teens for a few years, before dropping into single digits in the two years before 9/11. Post-9/11, it disappeared from the national radar entirely, never again passing 3%. At exactly the same time as "crime" disappeared, "terrorism" appeared, first cheeking in at 22%. Those most concerned with terrorism seem to have also been those who, pre-9/11, were most concerned with crime. Fear was a top product of the right, and it's wide market helped to fuel the battle of civilizations well before the nineteen murderers ever learned how to fly.
However, the tide is shifting. Right now, fewer people than ever cite a generalized concern with "terrorism" as one of their main priorities. Since the days immediately following 9/11, terrorism has eroded as a major national issue, hitting 7% in October, and hovering between 4%-7% ever since. No wonder the administration recently sought to change the name of the "War on terror." People have finally begun to break from the neoconservative view of Iraq as part of a broader struggle against something or other, and instead now view it as its own entity. We don't need to tell Bush and his minions that the war on terrorism is over--they already know that.
Iraq has been separated from the "war on terror" in the mind of the public. Further, Iraq is beginning to crowd out the "war on terror" in the public's mind almost entirely. Without a focus on some sort of frightening, generalized "Other," the battle of civilizations is waning. Unsurprisingly Bush's numbers are simultaneously collapsing. We win when that battle is not being fought. Bush is not going to turn these numbers around easily.
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