I think there are three reasons why this statement resonates so well: First, because they control the trifecta in Washington, Republicans are consistently forced to claim that things are moving in the right direction. Second, polling data consistently shows that Republicans actually believe that the country is moving in the right direction. Combine the first and second reasons, and people really believe that Republicans think things are moving in the right direction. This statement resonates as true to people's personal take on the country.
The third reason why this statement works well is because it articulates a positive Democratic frame instead of a tired political cliché. Rather than simply stating "Republicans are for more of the same in Washington. Democrats are for change," or "Republicans have polarized and divided the country. Democrats will unite it," which were the two lowest resonating questions of the bunch, question 59 actually articulates the cornerstones of progressivism: we can do better. We can make this work for everyone.
I have suggested this before, but now I am glad to see that there is actually evidence to back it up. We can make gains in 2006 by pointing out a simple truth: Republicans think things are great in Iraq. Democrats know that isn't true. Republicans think the economy is great. Demcorats know that isn't true. Republicans believe that the direction of this country has never been better. Democrats know that isn't true. Demcorats will make an economy that works for everyone. Demcorats will make a more accountable Iraq, with a real timetable to end the war. Democrats know the future can be better, while Repbulicans think everything is fine as it is.
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