That the two coalitions did not end up canceling each other out is why Bush won the election. As I have argued in the past, along with droves of other pundits, Bush won in 2004 with huge base turnout, especially among evangelicals concerned with "moral values." However, considering demographic trends that will soon cause the white born again / evangelical vote to be swamped by the non-Christian coalition, the success of such a strategy is fleeting and possibly specific to 2004.
In the 2000 election, 18% of the electorate self-identified as some form of non-Christian (Jewish 4%, other 5%, none 9%). Gore won this 18% of the electorate by a margin of 61-30, with Nader mopping up a surprisingly large 7% of this vote. In 2004, Kerry won this group 71-27, with the group as a whole now forming 20% of the electorate (Jewish 3%, Other 7%, none 10%). Overall, in 2000 this group represented 22.9% of Gore's total vote, while in 2004 it made up 29.4% of Kerry's total vote. In terms of total votes, 11.7 million voted for Gore in 2000, while 17.3 million voted for Kerry in 2004. For Bush, 5.7 million voted for him in 2000, while 6.6 million voted for him in 2004. Kerry won 86% of the new voters in this category. The total Democratic margin among this group of voters increased by a whopping 4.7 million in 2004, in an election where the overall Democratic margin dropped by 3.6 million. Overall, roughly 70% of new Democratic voters fit into this group.
Non-Christians, as a group, are growing much faster than Latinos. Hell, this demographic is growing at a rate that would put most third-world countries to shame. According to the American Religious Identification Survey study by CUNY, in 1990, 24.215 million adult Americans were estimated to be in the "non-Christian" group. In 2001, 48.467 million adult Americans were estimated to be in this group. Not only did this group double in size over that eleven-year period, it actually represented 75% of the total increase in the adult population over those eleven years. And I repeat: Kerry won 86% of the new voters in this demographic in 2004.
Further, this group isn't going away. In the comments of the previous post, discussing the already linked CUNY survey, fwiffo wrote this summary of the situation (emphasis mine):
So, we are becoming less religious as a whole, and the secular folks, as a demographic, is growing and doesn't easily lose members. A subset of people who remain religious are becoming somewhat more fanatical and outspoken. The Republicans have allied themselves with the larger, shrinking, and increasingly noisy ultra-religious group, and the secular have aligned themselves with the Democrats (not the other way around - Democrats haven't aligned themselves with anything or anyone in particular).
Generally speaking, the "you get more conservative as you get older" myth really is a myth. People's ideological/partisan identification don't change much after the age of 30. If someone votes for the same party three times in a row, they're hooked for life. It takes some earth-shattering to change after that.
People don't get more conservative as they get older, but they do get more rigid. What happens is that ideology acts as an informational screen - people shield out stuff that is inconsistent with their predispositions (which is why FOX News works). So as we get older, our attitudes get reinforced.
So liberals should NOT get happy if people who are under 30 are on the left, because the young are very volatile. But after thirty, it's smooth sailing.
We need to embrace the non-Christian coalition with open arms, and even try to press our advantage among them. At the latest, they will have easily surpassed the "values voters" in size and voting power by 2012, the time of the next great Congressional realignment. If we blow this one, we won't even sniff the reigns of power for another generation. If we win this segment of the electorate, the future will be ours.
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