Blog Demographics
While it is both a self-selecting survey and an incomplete survey of bloggers, Blogads has released the results of their latest reader survey. Still, with over 30,000 responses, it is, as far as I know, the most detailed demographic survey of bloggers and blog readers ever conducted. Results by partisan self-identification can be found for Democrats, Republicans, Independents, Libertarians and Greens. I have spent some time going over the numbers, and here is what I have found:
Gender, Mean Age, Median Income
Female Male Age Income
All 24.5 75.5 41.4 $79.2K
Dem 31.0 69.0 40.4 $77.3K
Rep 19.3 80.7 44.5 $87.6K
Ind 22.2 77.8 41.5 $74.0K
Lib 13.4 86.6 38.1 $83.6K
Green 26.0 74.1 38.4 $60.2K
Other* 26.3 73.7 40.2 N/A
Partisan Self-Identification (%)
All Women Men
Dem 39.3 48.3 34.8
Rep 27.3 20.9 28.3
Ind 19.0 16.7 19.1
Lib 7.7 4.1 8.6
Green 4.0 4.2 3.9
Other 2.6 5.8 5.3
Under 21 21-30 31-40 41-50 51-60 60+
Dem 40.9 42.0 39.5 36.4 36.5 31.9
Rep 20.7 17.7 23.7 30.6 30.6 38.2
Ind 14.2 19.2 19.1 17.9 19.0 17.8
Lib 9.9 9.7 8.5 6.8 5.5 4.3
Green 4.5 5.2 4.6 3.1 2.9 2.9
Other 9.8 6.1 4.5 5.1 5.6 4.9
("Other" is actually a combination of "apolitical" and "did not answer.")Those macho libertarians have quite the sausage party going on. Still, the comparative dearth of women in the political blogosphere is striking among all groups, with 75.5% of those who responded identifying themselves as male. It would appear that the number one way Democrats can strengthen their netroots is to bring more women into the process. Also of note in these results, Paid Content writes:
Scanning over the results of Henry Copeland's second Blogads reader survey, I noticed some striking non-blog numbers. The very nature of the survey -- 30,079 self-selected and self-described blog readers -- skews answers about interest and influence towards blogs among other sources of information. When you highlight -- as did Henry Copland -- the highest response in each category, blogs quite naturally stand out. For instance, asked "how well the following media provide you with news and opinion," 50 percent rank blogs as "extremely useful" compared to online newspapers, 19 percent; print newspapers, 9 percent; radio, 16 percent; television, four percent. But when you add up the categories of "somewhat useful," "useful" and "extremely useful," while blogs still rank highest at 98 percent, another picture emerges: radio, 78 percent; print newspapers, 73 percent; online newspapers, 90 percent; print magazines, 76 percent; online magazines, 74 percent. Television fares the worst at 65 percent. Translation: these blog readers have not abandoned other media.
It would appear that perhaps the revolution will still occur off-line, at least in part.
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