Democracy Corps has produced a poll that details negative attitudes about the Democratic Party on an issue-by-issue basis:
Gay marriage is more important to conservatives than Iraq, or even than the talking point that has been adopted by our entire national discourse, "the war on terror." This because they are fighting a class war, but for them class is defined entirely by culture. Economics does not exist for modern conservatives. Body counts do not exist for modern conservatives. Issues do not exist for modern conservatives. It is all culture, all the time, and it is not defined by a series of issues--it is defined by a broader narrative.
Gay marriage is simply the greatest affront to the narrative, the greatest deviation from the idealized "norm." Gay marriage does not really matter to conservatives in and of itself--it is the perceived assault on "common" culture in general that matters to them. Really everything on this list, except for #2, falls into this category. Notice, for example, that conservatives do not complain about Democratic health care policy or labor rights. Even the economic complaints are cultural, like the just pseudo-economic "big government."
Whatever you do, don't look at this list and try to imagine a Democratic candidate who can plug a few gaps on one or two of these issues--it won't help. It won't change anything. This is a series of issues that is, in truth, not a series of issues at all. This is a narrative--this pipe is not a pipe. Presenting someone, for example, who seems strong on national security but is otherwise a Democrat or liberal won't make a single damn dent in the narrative, because the narrative has nothing to do with either reality or a series of issues. It won't win us a single damn vote. We need to deal with it as a whole--challenge conservatism as a whole and grow liberalism as a whole--in order to make any impact.
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