I recently wrote a long ass piece about what the group of bloggers did during the election for Personal Democracy Forum. Basically, this group of nine bloggers tried to get in the heads of the journalists responsible for covering the election at the biggest newspaper in South Dakota, and managed to. While I write about Gannon's role with the bloggers and on the disclosure issue, my central point is that these Thune bloggers spent all their time attacking these poor guys at this local Newspaper and rattled them.
Having looked at lots of political and campaign related blogs, I don't think I've seen anything like it before. A pretty innovative use (not as innovative of course, as what Jerome has done with this blog).
At the end of January, newly-elected South Dakota Senator John Thune briefed his colleagues at a closed-door GOP retreat in West Virginia about the importance of blogging in contemporary politics. Thune earned his bragging rights by defeating former Senate Minority Leader Tom Daschle this past November, in a race where conservative bloggers played a small but important role. But the story that Thune has to tell isn't anything like earlier political blog successes such as the Dean for America campaign blog or DailyKos.
The blogging efforts on behalf of Thune's Senate campaign didn't cause greater civic participation or bring in piles of small donations. Instead nine bloggers -- two of whom were paid $35,000 by Thune's campaign -- formed an alliance that constantly attacked the election coverage of South Dakota's principal newspaper, the Sioux Falls Argus Leader. More specifically, their postings were not primarily aimed at dissuading the general public from trusting the Argus' coverage. Rather, the work of these bloggers was focused on getting into the heads of the three journalists at the Argus who were primarily responsible for covering the Daschle/Thune race: chief political reporter David Kranz, state editor Patrick Lalley, and executive editor Randell Beck.
Led by law student Jason van Beek and University of South Dakota history professor Jon Lauck, the Thune bloggers tormented and rattled the Argus staff for the duration of the 2004 election, clearly influencing the Argus' coverage. They also appear to have been a highly efficient vehicle for injecting classic no-fingerprints-attached opposition research on Daschle -- most of it tidbits that perhaps might never have made it into the old print media -- directly into the political bloodstream of South Dakota. What they did may turn out to be a "dark side of politics" model for campaign-blogger relations in 2005-06 -- made all the more telling by the fact that the Thune bloggers relied heavily on now-discredited Jeff Gannon/James Guckert of Talon News for many of their stories.....
go to read the next 4,000 words.
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