
Go read it NOW! We'll talk below the fold.
Taking a pragmatic, nuts-and-bolts approach like Montana's Governor Schweitzer is not what I'm talking about. In fact, what he's doing is precisely the opposite--using problem-solving to bring folks together and create new configurations for the Democratic base in Montana. That's sheer genius in my book & I'm behind it 100%.
But what do we do about this target marketing approach that shystee has so brilliantly laid out?
I don't have a silver bullet answer. I'm not a silver bullet kind of guy. I think that virtually every problem we face requires a multifacted approach, and this is no exception.
But the beginning of wisdom is to realize what not to do. You know the old story about the guy looking for his keys under the street lamp, because the light was so much better there? Or the US attacking Iraq, because there better targets to blow up there? Well, the beginning of wisdom is to stop doing that.
And that means stop agonizing over all these foolish issue arguments, when that's not what's going to reach these people in the first place.
Now, I'm not saying that issues aren't important. And I'm not saying that we shouldn't be concerned about developing messages that resonate. But just look at how the GOP approach is set up to sell contradictory messages to different audiences that palpably despise one another.
Surely that tells us that we ought to be thinking about our messages in contrast to theirs, rather than thinking about them in a bubble, where we only compare different alternatives to each other. And what, exactly are their messages?
IMHO, two things from shystee's post are paramount:
And:
Put them both together and you have: Speak to them like we're "one of them" and tell them what they want to hear: that they are the best sorts of people, that government should work for them, and that by God, we'll make damn sure that it does!
Can we do that? I think we can.
I think there's a whole lot of work to be done in the building infrastructure department, and all that. I think we can be a whole lot more awesome in 10 years than we will be in six months.
But I think we can make enormous strides in a very short time, if we just stop looking for our keys where the light is good.
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