Partisan Left-Wing Blogs Growing Far More Influential Than "Independent" Right-Wing Blogs

Four months ago I wrote a surprisingly well-linked article, Top-Down Right Wing Blogopshere Growing Powerful. I opened with the following statement:
The right wing blogosphere and netroots is starting to show some of the same institutional strength and message consistency that has helped make the Vast Right Wing Conspiracy such a success. Over the past month, there were two instances when their newfound strength was demonstrated, the Swift Boat Liars and the "Forged" documents inanity.
Four months later, I feel the balance of activist power on the netroots has shifted dramatically in our favor, even though the difference in readership size has not changed much. According to the Blogads traffic rankings, the top twenty-five left-wing or center-left blogs that focus on politics / political events received 6,291,824 visits last week, while the top twenty-five right-wing or center-right blogs that do the same received 5,065,891 visits. This makes for around a 25% left-wing advantage. This was roughly the same as the advantage the left-wing netroots held in September. However, what has changed to allow the left-wing political blogosphere to become far more influential than the right-wing blogosphere is our partisan nature, while their independence leaves them longing for the only thing they can hope to achieve: another Rather.

Of late, this shift in influence has been significantly obscured by the continued MSM focus upon the CBS story, which has resulted in columnists obsessed with "journalist ethics" penning bizarre paeans for the winger blogosphere. One thing that these articles seem to miss is that the winger blogosphere really hasn't done jack since then, while the left-wing netroots has continued plugging away. Of course, we had our media spin stories, which admittedly even when combined were not as large was their one story. We crushed them during the debate spin to the point where they gave up stuffing polls and what we wrote dominated news coverage, but they have Rather. We forced MSNBC to dump Frank Luntz, but they have Rather. We forced Gallup and other organizations into public defenses of their polling methodology, but they have Rather. We forced BushCo to drop its final campaign ad, but they had Rather. We did a bunch of other media stuff too, but these were some big ones I can remember offhand.

More importantly, however, we did a tremendous amount of work that had little to do with the media while they did almost none. We raised well over a million dollars for Democratic candidates in the 2004 cycle whereas they did not even come close to 100K. We crushed Roemer's candidacy for DNC chair and are on the verge of basically selecting the new DNC chair, whereas they said nothing about the RNC chair. We changed a law in Virginia, but I have never heard of them contacting lawmakers. We organized a challenge to the electoral vote certification, but I can't remember the last time a Republican Senator did something on the urging of the right-wing netroots. We have significantly whipped our own party into line on Social Security, and there is nothing comparable on their side. We formed a PAC and started running ads, but I guess they have Rather. And we did a bunch of other things as well that I did not mention here, but, of course, they have Rather.

As I wrote about in September, through obsession with a single topic, the right-wing netroots succeeded in pushing a big story all over the MSM media that brought significant embarrassment to CBS. However, on another note I really missed the point:

To make a long story short, the lower stickiness of top right-wing blogs compared to top left-wing blogs leads to greater message consistency in their half of the political blogosphere than in ours (I can show anyone extensive site meter statistics to prove this). This consistency helps stories from the right-wing blogosphere reach the national media more often than those from the left-wing blogosphere. This seems to mirror the left and the right in other mediums as well.

The strength of the right-wing blogs in impacting the national media does not end there. Of late, more established institutions of right-wing ideology, including Drudge and right-wing talk radio, have taken to adopting the "one big story" dominating / originating from the right-wing blogosphere. For Hugh Hewitt, it is a seamless operation, but Rush Limbaugh has gotten in on the act as well. Also, while Dailykos is by far the most trafficked political blog of any ideology, the left still lacks a "breaking news" independent website that is the equivalent to Drudge, which has a larger portion of the media's ear than any blog or group of blogs. While Air America is extremely blog friendly and experiencing consistent ratings growth, it still does not have the same institutional power to spread stories that right-wing talk radio does.

So, the right-wing blogosphere stays more on message, and has easier access to larger media outlets than the lefty-blogosphere. This is a formula to influence the national media.

Perhaps the low stickiness of right-wing sites allows a single story to dominate their discussions more than our high stickiness could ever allow, and perhaps this, combined with Drudge, allows their discussions easier access into the MSM. However, it also seems increasingly clear that because of its structure this is the only thing the right-wing blogosphere can do. Of all the different things we can do that they can't, most importantly they seemingly have no influence whatsoever over Republicans, at least compared to the influence we have over Democrats. In the end, they are just media activists, while we are media, electoral and partisan activists.

There is a reason for this. Once again, according to the blogads rankings, twenty-two out of the top twenty-five political blogs on the left or center-left identify as Democratic, including blogs totaling 86.4% of total lefty political blog traffic. By contrast, nineteen out of twenty-five of the most heavily trafficked right-wing blogs identify as Republican, but these blogs total only 51.5% of right wing traffic. In other words, the vast majority of left wing blogosphere identifies with the Democratic Party, while fully half of the right-wing blogosphere does not identify with the Republican Party. Further, many of the right-wing blogs that drive right-wing blogosphere discussions as a result of their low stickiness, including Instapundit, Sullivan and LGF, do not self-identify as Republican. This may seem like a small point, because these blogs clearly are conservative. However, their general lack of interest in shaping Republican politics outside of MSM channels not only leaves them utterly impotent when it comes to non-MSM influence, but since they drive discussions on most of the other right-wing blogs, it leaves the right-wing blogosphere in general impotent in influence Republican politics.

It is our partisan and electoral activism that has allowed the left-wing blogosphere to become far more influential than the "independent" right-wing blogosphere. This is even more apparent when one of the traditionally "independent" Josh Marshall has now himself become active in partisan politics over Social Security, rather than just his long-term media activism over the Plame affair. Adding Marshall to the realm of partisan left-wing activists would increase the lefty-blogs percentage of self-identifying partisans to 94.8%, nearly double the right-wing's total. Further, it is actually our very stickiness, which back in September I worried might be hurting us, that allows us to work on several activist projects at once without being dominated by the One Big Story. The electoral challenge is perhaps the best example of this, as it was largely carried out without significant assistance from the "big" lefty bloggers.

It is ironic that at the very moment when the right-wing blogosphere is being lauded for its influence, it is increasingly becoming clear that it has structural and institutional weaknesses that will prevent it from ever becoming more influential than it was during the Rather story. At the same time, our partisan nature makes us strong. As long as we think of the Democratic Party and the lefty-blogosphere both in terms of we rather than it, we will remain strong and continue to grow in influence. Wingers like to think of themselves as independents no matter how conservative they actually are, but that very independence is making them weak. Through our solidarity, we grow strong. Through our solidarity, we will continue to grow and change the Democratic party.


Display:


don't agree (none / 0)

Chris,

Look at the Dascle-Thune blog or NotSpecter.com, or health care blogging or their outreach to Iraqis.

They are much stronger than we are, politically and in terms of generating and projecting ideas.

by Matt Stoller on Thu Jan 20, 2005 at 02:32:56 PM EST

Re: don't agree (none / 0)

Those blogs were created for specific actions, and did not filter much through existing blogs with large readerships (except for Iraqi outreach, but that has nothing to do with politcal influence).

The right-wing has some good netroots activity that works outside of blogs, but even then we have things like DFA and Meetup that surpass what they do. Anyway, the point I am trying to make is not about the netroots in general, but about the blogopshere in general. Big right-wing blogs have no real influence over the Republican party whatsoever.

by Chris Bowers on Thu Jan 20, 2005 at 02:40:22 PM EST
[ Parent ]

Re: don't agree (none / 0)

I agree, and I think it directly relates to their connections to the MSM. Whereas they have 2 outlets which immediately pick up on any stupid meme they put out there (Faux and MSNBC) we have none.

I think that we can still have a strong effect on the MSM without holding the reins of one of the media outlets, but we're going to have to work harder and get a lot better at the blog swarming that the right-wing bloggers seem to have already perfected.

Minister Al-X: Proselytizing for Reality.
by Reverend AlX on Thu Jan 20, 2005 at 02:49:02 PM EST
[ Parent ]

Further clarification (none / 0)

As I wrote, I also do agree that they are better that pushing stoies into the MSM, but outside of the media the big righty blogs have pretty much zilcho activism.
by Chris Bowers on Thu Jan 20, 2005 at 02:52:36 PM EST
[ Parent ]

Re: Further clarification (none / 0)

Well, as someone who participates in a blog/activist group (Music for America) I have to agree. The left defenitely seems to have started to combine its net activity with activism, in my eyes with pretty darn good results. In fact I doubt that I would have even started becoming active with MfA, or politics in general, if I wasn't able to throw down my .02 cents before hand.

I haven't seen anythign on the right that even slightly resembles this sort of combo...

Minister Al-X: Proselytizing for Reality.
by Reverend AlX on Thu Jan 20, 2005 at 02:56:27 PM EST
[ Parent ]

Re: Further clarification (none / 0)

Well, I guess if you consider the Christian Coalition and the churches to be part of the same type of thing, than we're still way behind.
Minister Al-X: Proselytizing for Reality.
by Reverend AlX on Thu Jan 20, 2005 at 03:19:46 PM EST
[ Parent ]

Agree to a point (none / 0)

I think the lefty blogosphere has pushed a number of issues that haven't gotten the media attention they deserve.(Don't forget the Eminem "Mosh" push, another small lefty blogosphere triumph, when we freeped the video to number 1 on TRL - or at least played a significant role in its prominence) But I would be careful not to jump too quickly to generalized conclusions about the right wing blogosphere's long-term inadequacies.

But, I do think the blogosphere will be a significant reason for torpedoing Bush's social security plan if it is to happen.

By the way, what do you mean by "sticky"?

by Ben P on Thu Jan 20, 2005 at 02:43:42 PM EST

Re: Agree to a point (none / 0)

Check out the September post I linked a couple of times for more about "stickiness."

Its not so much that I fel we aren't getting the media attention we deserve, its that we are engaging in activism outside of the sort of thing that the media would typically cover. For example, why would anyone cover congressional candidates lobbying kos for an endorsement? Its not big news, but it is big influence.

by Chris Bowers on Thu Jan 20, 2005 at 02:47:39 PM EST
[ Parent ]

Electoral Challenge (none / 0)

Your analysis is mostly very convincing, but I don't agree that the challenge to the electoral vote should be considered blog-driven.  As you point out, the major left blogs did not promote this issue heavily.  

To me, far more influential was Michael Moore highlighting the embarrassing footage from 2000 in Fahrenheit 9/11, plus the demands of the Congressional Black Caucus that they not be ignored again.  Proof of a resurgent left, yes, but not specifically proof of increased power for left blogs.

by Colorado Luis on Thu Jan 20, 2005 at 02:46:46 PM EST

But, what about the Republican Party (none / 0)

You are probably right, but I wonder how positive it is.  The use of the netroots by the Creepublicans during the campaign in support of President Bush was much better than John Kerry's campaign.  It may be a symptom that the Repugs don't need an effective blogosphere because they have an efficient and effective party.  That seems like bad news to me.  

But maybe it is only bad news in the short term because there is no need for these two strangths to be in a aero sum relationship.  Once a reform Democrat modernizes the party, the liberal blogosphere can still be activist in addition to the activities of the party, whereas the winger blogosphere may not understand the power of the medium beyond spreading sleaze and wisper campaigns.

by Garemko on Thu Jan 20, 2005 at 02:52:35 PM EST

Re: But, what about the Republican Party (none / 0)

"strengths" and "zero sum relationship."  Gaaaah (Napoleon Dynamite).
by Garemko on Thu Jan 20, 2005 at 02:54:14 PM EST
[ Parent ]

A disturbing thought (none / 0)

There might be something to this:
You are probably right, but I wonder how positive it is. The use of the netroots by the Creepublicans during the campaign in support of President Bush was much better than John Kerry's campaign. It may be a symptom that the Repugs don't need an effective blogosphere because they have an efficient and effective party. That seems like bad news to me.
They also have many non-net based organizations on the right that do indeed have tremendous influence over the Republican party. In particular, since there really isn't a left-wing noise machine, we might fill an influence gap that they don't have.
by Chris Bowers on Thu Jan 20, 2005 at 02:56:08 PM EST
[ Parent ]

couple of ideas (none / 0)

Is this circumstantial evidence that the existing media is more... unsatisfying to liberals?

Maybe it reflects to the interactive nature of blogs and the Left being more diverse. Lefties like to chat up new ideas. The Right is more satisfied with allowing a few guys to drone on-and-on on the radio.

Rrrinnggg... Time to change the government.
by Carl Nyberg on Thu Jan 20, 2005 at 03:06:38 PM EST

Maybe (none / 0)

"Is this circumstantial evidence that the existing media is more... unsatisfying to liberals?"

Drudge still has far, far more traffic than the lefty blogs. Free Republic is much bigger than Democratic Underground in terms of traffic. Further, the cable news sites combined have roughly as much traffic as the left-wing blogopshere combined.

Then again, considering our small numbers compared to conservatives as a precentage of the population, that we are even with wingers must mean that we are coming here in higher numbers. Overall, I will give your ideas a definite "maybe." :-)

by Chris Bowers on Thu Jan 20, 2005 at 03:13:52 PM EST
[ Parent ]

Re: Maybe (3.00 / 1)

I'm a relatively new participant in the blog world, so maybe others have made this observation before.  But, one possible reason for Drudge's high numbers may be that he attracts a lot of visits from people who find his many cross links to news sites and columnists a very convenient way to access the news.  In other words, they aren't necessarily conservatives.  I was in this camp until I realized Drudge was using his statistics on the number of hits as "proof" that his political views were the prevailing view.   Now I rarely visit his site, but have to confess that if I'm in a big hurry, it's still one of the fastest ways to find a particular newspaper or columist, including many liberal columnists.  Faster than my own book marks.  Why can't one of the progressive sites fill the same need?  If you can come up with an even handier, more user friendly site, you might attract a wider audience who would then just "happen" to see other headlines that advance your larger cause.
by tarzanne on Thu Jan 20, 2005 at 11:28:35 PM EST
[ Parent ]

right-wing doesn't need blogs (none / 0)

I completely agree with you that our netroots is far more powerful than theirs.  But I think the reason for that is they already have a powerful machinery for grassroots activism in terms of evangelical churches, the Christian Coalition, right-wing radio, etc.  The churches, for example, play the same role as our meetups.

Part of the reason blog activism has grown so much on our side is the vacuum that existed before in grassroots activism.  But the fact that our side has embraced the netroots as a means of partisan activity does not mean our left-wing machine can compare to the right-wing.  We have at least another election cycle to go before we can leverage enough people and resources to defeat the right-wing machine.

by hotshotxi on Thu Jan 20, 2005 at 03:10:02 PM EST

Our goals are different: Fundraising as an example (none / 0)

When people look at the lefty-blogosphere, the first thing out of most peoples mouths is something about fundraising.  It was Howard Dean's $40 million, the money raised by Kos (and others), and the "year of the small donor" that the national party likes to take credit for.

The right will learn from that, and undoutedly begin to copy the practice in 2006/2008 -- only they will do it differently.

Their streamlined top-down model will have them promoting, and raising big money, for candidates like Rick Renzi, John Thune, and other candidates deemed worthy by the NRCC & RNC.

You will see LGF making fundraising pleas for candidates the party establishment asks him to.  That is the nature of the beast on the right, and what I believe we can expect in 2006.

On the left, we are a different, decentralized breed.  A great example of this is the spat between Bonham and Kos, when the DCCC disagreed with the candidates Markos chose to fundraise for.  The top-down management style of the Republican party was reflected in the thesis of Bohnam's critique.

We just think differently than Republicans and our own party establishment.

The lefty blogosphere supports candidates because we believe in fielding competitive challengers in each and every seat, from the top of the ticket to the bottom.

In that regard, we are picking up the slack for the DCCC.  Fundraising for candidates like Ben Konop and Jeff Seemann is born out of necessity, because we see the value of leaving no seat uncontested.

While the DCCC might not see the value in that, the fact of the matter is that we are working with them more than against them.  We are just doing it "for their own good."

But it doesn't stop there.

While the Republican Party has a rigid ideology with no place for those who fall outside of extremist line of thinking; we have a "big tent."

However, the lefty-blogosphere is just that - we are lefty.  For many of us, we see the Net as a tool to shape the very face of the party.

We will not hesitate to stand up for a candidate because they espouse the values we, on the left, hold dear.

We will also not hesitate to eat one of our own because they do not represent our vision for the future of the Democratic party (see Joe Lieberman).

So you decide.  Which is more better?  A streamlined top-down Republican model, or a rag-tag group of netizens who are hell-bent on "waging politics" with the existing tools to challenge seats in every district and reward candidates committed to progress and progressive ideology?

I like the way we do business.  On both accounts.  At the end of the day, I believe we are saving the party establishment from itself.

Tim

by Tim Tagaris on Thu Jan 20, 2005 at 03:18:57 PM EST

Left Versus Right (none / 0)

For those who had been following the aWol story for some time, it was quite apparent that the Powerline and FReeper posts were planted by the WH to discredit the Rather as soon as he bit on the memos (which they refused to deny the substance of).  

In other words, "Rathergate" in no way represented a triumph of Righty-bloggers.  True, it was a demonstration of how the Right can use the internet to leak anonymously.  And to that extent it cannot be dismissed as a sort of super Drudge-like tool to disseminate info.

But Righty bloggers have demonstrated no capacity to drive stories independant of their GOP propoganda gurus.  Whereas the Left's triumphs have come despite virtually no prodding from Democratic insiders.  I'd add Lott's removal and the Sinclair boycott to the list.

I have a mixed reaction to all this.  On one hand, I'm thrilled that blogs have become a force for Democratic grassroots activists.  OTOH, I'm continually dismayed that Democratic leaders often have to be dragged, kicking and screaming, to the blogger position, even though we are fighting on principle and the leaders have personal stakes in the political battles.

by space on Thu Jan 20, 2005 at 03:37:48 PM EST

To follow up (none / 0)

You can't tell me that the blogosphere, in particular Kos and Atrios, don't greatly affect the content of Air America, Krugman, Olbermann and, say, the Daily Show.

Fact is, a right-wing show can listen to 500 or so other right-wing shows for "message of the day" in addition to the blogosphere.

A left-wing show (or one that listens to l-wing issues, like Olbermann) has much less to fall back on concerning "message of the day" or "outrage of the day".

I guess my point is that the left-wing blogosphere is much more influential and crucial to their side right now, largely because there isn't anything else.  Are right-wing blogs influential?  Sure (particularly if you include Drudge, which I don't, b/c it ain't a blog).  But certainly not indispensable or nearly as influential.

PS:  The Air America article in today's WSJ is critical.  Wonder why Drudge didn't link to it....

by ChrisR on Thu Jan 20, 2005 at 04:07:56 PM EST

Getting On Point (none / 0)

The problem is, to truly impact the discourse we must get things into the media. It's like herding cats getting liberal bloggers to swarm like the right does on a subject - but we've got to learn how to do it. When someone says "call xyz to piss 'em off" --- don't assume everyone has seen it. Make a quickie post in your blog and add to the noise. A little entry won't kill ya.
by owillis on Thu Jan 20, 2005 at 04:09:32 PM EST

not sure what to make of this (none / 0)

independence is a bad thing?
by pyrrho on Thu Jan 20, 2005 at 04:13:20 PM EST

Blogs impacting legislation in Virginia (none / 0)

Chris, thanks for the shout-out about the withdrawal of HB1677 in Virginia, which is entirely attributable to blog activism.  Interestingly, though, the success of this public awareness campaign in the blogosphere is largely due to the outreach and cross-over of the story from lefty political blogs to miscarriage and infertility blogs. We even got supportive coverage on Free Republic. (And pigs flew! Really!)

The attention this bill received on the Internet then crossed over into mainstream media, with numerous television stations and newspapers in Virginia covering the phenomenon.

The story is still picking up newspaper attention, with stories in a chain of about 10 local VA papers yesterday and another one today.

The interesting thing is, the more attention this Republican legislator gets for his odious bill and the story of why he withdrew it, the more shrill his attacks on blogs becomes.  Here are some of his quotes from today:

So last week, Cosgrove decided to pull HB 1677. The 51-year-old Alabama native said Web logs, the popular online forums, had misinterpreted his proposal.

"They have upset so many women that have had miscarriages," said Cosgrove, who insisted that his proposal would not have applied to miscarriages.

"The bloggers have their own agenda. ... They would just continue to just misinform the public. So instead of that, I elected to withdraw the bill in order to put that to rest."

He said bloggers had "invaded miscarriage Web sites and chat rooms" with claims that under HB 1677, women would face criminal charges for failing to report a miscarriage to police. That prompted the flood of e-mail from women who have suffered miscarriages.

But bloggers, such as Maura Keaney of Falls Church, say their concerns were legitimate. They asserted that HB 1677 would indeed have covered miscarriages. Keaney called the bill "the most odious infringement on the privacy of Virginia women ever."

Her blog, Democracy for Virginia [www.democracyforvirginia.com], sparked the overwhelming reaction to Cosgrove's bill.

Cosgrove acknowledged that Keaney sent him an e-mail the week before the online firestorm. He said he was out of town on state business and did not have time to respond. But otherwise, Cosgrove said none of the Internet bloggers bothered to contact him about the issue.

"Unfortunately, blog sites don't have the same type of ethical requirements that regular media have," Cosgrove said.

"Blog sites don't talk to the person they're attacking, and they don't have any ethical requirements to get both sides of the story. If that had been done originally, this would have never been in doubt."

However, Keaney, a Democrat, said the facts about HB 1677 spoke for themselves...

Although requested by Cosgrove, HB 1677 was written by the Division of Legislative Services, which serves the General Assembly. Cosgrove acknowledged that the language was too broad. But he said it would have been fixed in a legislative committee to meet his original intent.

Cosgrove was disappointed with the way bloggers treated HB 1677.

"I think that's the ethical dilemma that the Internet has. There's no requirement for truth," he said.

"Bloggers have to understand it can go both ways. You're going to see retaliatory blogs in the future. There're just going to be blog wars. So, you know, who does that benefit? Nobody. It just causes bad feelings all around."

If you read the article, you'll note that he just keeps crying "misinformation, misinformation, misinformation" but he never refutes - and has never refuted - a single fact in the original piece.  He says that his INTENT was different than the scenario I described, but our problem was not with his intent - it was the CONTENT of the bill itself.  

I expect we'll see much more railing about the badness of blogs as we continue to have successes.  Any thoughts about effective ways to respond to this?

(The artist formerly known as "Maura in VA"!)
by Maura in CT on Thu Jan 20, 2005 at 04:36:20 PM EST

Re: Blogs impacting legislation in Virginia (none / 0)

In this case, judging by the article you cite in your post I think the appropriate response would be to thank the newspaper for a generally balanced report.  You at least were contacted by the paper and were quoted in the story.  Not to mention the added bonus that they gave your web address in the article.

Sure, the bills sponsor was miffed but that is to be expected.  I would say that readers of this story who were not purely partisan would come away from this on your side.  The story does print his smears a few too many times for my taste but Cosgrove comes across as whiny and his excuse for why he hadn't responded to you in a week is pretty lame.  I don't think readers will miss that you did him the courtesy of contacting him before the story broke.

So great job and keep up the good work!

by Curt Matlock on Thu Jan 20, 2005 at 05:39:30 PM EST
[ Parent ]

results-based blogopshere (none / 0)

outcomes are a good thing and should be catologued and easily linked.  

i would like to see a list of our influence in policy, media and politics.

by aiko on Thu Jan 20, 2005 at 04:46:19 PM EST

Community is key (none / 0)

I think Daily Kos (and hopefully MyDD as it grows) are a real strategic advantage in that the content is coming more and more from diarists rather than from the main posters.  The effort against Sinclair was a good example of this as was the Ohio effort -- it never would have happened unless the Netroots had founded Cobb's challenge and that happened largely because Daily Kos diairists had called attention to this situation.  So, Kudos to Kos, Jerome and Rusty for creating and executing this strong strategy.  The "net" (ha, ha) effect is that they can't kill off Kos' influence as it stems from his community (not his postings).  Just as we can't stop the Freepers as it is a real community.

The only depressing thing is that Kos essentially gets us even with the right by giving us our own Free Republic.  I've never heard of Democratic Underground having any influence over any of these issues (but have heard of the Freepers playing a role).  So, it seems like we have a temporary technology advantage and a real cultural/strategic advantage because our netroot leaders actually believe in and like a decentralized yet focused community that, once built, is almost impossible to stop.  Otherwise, we are dependent on the energy and genius of Duncan Black, Bob Somberby and Josh Marshall.  If they get sick of it (just as happened to Billmon and others), we lose those voices and that influence.  Anybody remember Media  Whores Online?

I do hope Chris, that you're time with Jerome enables you to grow and develop your own voice in a profitable, sustainable way.  It is too bad about BillMon and the inability of the Kos community to replicate itself off of the DailyKos and to develop additional voices, like Josh's, so we instensify the attack on the other side.

Final thought -- interesting to compare model of "media matters" with Daily Kos.  Media Matters was effective with Sinclair and with Frank Luntz.  But, its top down nature limits its effectiveness - stuff sounds the same after awhile and O'Reilly and others have been able to deflect Brock's attack somewhat because it is so predictable (and afterawhile, unreadable).  I think we would probably be better suited with a media site that is more flexible (although it is nice to have someone pay to Tivo and transcribe those programs).  Brock would be better served to just publish the transcripts and let the blogsphere have at it rather than pursue this vertical approach.

by lojo on Thu Jan 20, 2005 at 05:07:47 PM EST

Re: Community is key (none / 0)

Then I'd be out of a job! :) I think this works when you use both sides in your arsenal, which is what I advocate above. There's nothing wrong with Media Matters attacking things institutionally while the blogs use that as raw meat for the grassroots, or if the grassroots finds something and lobs it Media Matters' way (we're working on stuff to better manage this as I speak).
by owillis on Thu Jan 20, 2005 at 06:43:10 PM EST
[ Parent ]

I think your right on...and it scares me (none / 0)

If what you're suggesting is true, there is a tremendous load of responsibility shifted toward major bloggers.  Are they in turn responsible to apply their influence responsibly?  The potentials for eventual abuse are practically endless.  
by descrates on Thu Jan 20, 2005 at 07:10:52 PM EST

Growing the Blog Universe (none / 0)

Just a couple random comments.

I don't think we need a "Drudge" -- If one were to calculate his error rate it would be out of sight -- and when he is close to correct, it is usually because an insider has used him as a means to leak.  

But that doesn't mean Left Blogs should not cultivate sources and encourage them to use Blogs as a parallel system.  We should, and that is something missing.  Josh sometimes offers up an unnamed source, but what's really needed is to cultivate party and Hill staff letting them know blogs are another way to media attention, a place for trial balloons and the like.

The success of political blogs will always be in part measured by expansion of audience, particularly into realms normally unreached by either blogs or the net itself.  I have several ideas: -- a very short Blog digest with links that could be supplied to party mailing lists several times a week.  There are thousands of these lists -- most just track local events -- but if something could be mass mailed by this route, it might tie to parts of the Dem party that currently do not read blogs.  

Another audience we need to reach is the unattached and underorganized working class.  At least in the mid-west, the place to reach this audience is in the cafes -- the small town and highway places where people stop for coffee, and do the politics of the day around a table.  If we3 could find a way to organize it -- getting a nicely formatted but single article "thought of the day" copied off, and just available for coffee-time reading, I suspect we would achieve a larger and important audience.  In other words don't just think office watercoolers, think truck stops.    

by Sara on Thu Jan 20, 2005 at 07:40:10 PM EST

Common sense, really. (none / 0)

These figures do not surprise me. What happened to the average net traffic to political sites and blogs following November 3rd? Traffic dropped considerably across the spectrum. Interest grows when people believe something is at stake.

Watch a hungry captive tiger in a zoo pace restlessly in his cage as it awaits feeding, then once fed is momentarily sated and content enough to sleep and digest its meal. Withhold the food and it becomes increasingly agitated and restless, its pacing quickening.

The democrats are out of power and therefore no doubt feel more is at stake than the republicans who have another 4 years in power. It is therefore no surprise that conservative blogs decline in traffic. The complacency that comes with that will strengthen the democrats' hand in 2008.

http://operationyellowelephant.blogspot.com/
by Vote Hillary 2008 on Thu Jan 20, 2005 at 11:49:56 PM EST

Why the next DNC leader should care about this. (none / 0)

 We can't risk hubris just yet about who has won the blog wars.  What is more important than talking about who blogs more is for progressive leaders -- and the next DNC leader -- to start talking brass tacks about a long term plan to support and sustain the netroots.   Far as I can tell, the only one doing that and who "gets" it is Simon Rosenberg.   Check out this piece on the how the DNC should support the netroots that ran yesterday (Jan 20) in the Oakland Tribune and other California papers in the run up to the DNC's regional meeting today in Sacramento.  It clearly spells out why the netroots should be supporting Rosenberg.

http://www.insidebayarea.com/oaklandtribune/oped/ci_2531269

Article Last Updated: 1/20/2005 06:16 AM

What's at stake for Democrats

WHEN the seven candidates for chairperson of the Democratic National Committee gather this weekend in Sacramento seeking votes at the party's western regional caucus, they would do well to remember what Marshall McLuhan famously wrote four decades ago, that "the medium is the message." The very future of the party may depend on it.

As the Democratic Party learned bitterly last November, in order to win the hearts -- and votes -- of an enduring electoral majority, it must do far more than refine its policies and shape consensus on its core values. It also must understand how to more effectively communicate with its voters and build a modern media infrastructure capable of doing so.

The fact is that the conservatives have outspent and outclassed progressives in the battle for the ears and eyes of voters in virtually every form of media. Fox News, Sinclair Broadcasting, Rush Limbaugh and Armstrong Williams are but the tip of the well-funded, determined and metastasizing Republican media machine. The effort by the chairman of the Federal Communication Commission last year to permit more -- not less -- media consolidation has only advanced this trend. The consequences have been daunting to Democratic campaigns, especially in the nation's heartland.

To compete and win in future elections, Democrats must be equally audacious when it comes to the scale and reach of their own communications machinery.

-First, they must launch their own Democratic public works project, dedicated to modernizing and investing in the party's communications apparatus. This will mean a bottom-up overhaul of the database, Internet and broadcast capacity of national, state and local party organizations, focusing on cutting-edge technology and best practices.

-Second, they must more boldly support -- operationally, financially and legislatively -- the emerging independent media communities, which are just now beginning to attract mainstream audiences as the result of rapidly increasing broadband Internet connectivity and easier and cheaper access to production tools and online distribution platforms.

This is true not just for independent news and information outlets, but equally for music videos, video games and other cultural and entertainment ventures that are becoming increasingly potent platforms for progressive political communication and organization.

-Third, they must focus more support for, and empowerment of, grass-roots local and ethnic independent media outlets, especially in our nation's lower income, exurban and rural communities, which comprise the nation's fastest growing segment of media consumers.

-Fourth, they must nurture deeper alliances with the "netroots," especially the so-called "blogosphere" of independent Net-based writers and activists, as well as with new online social and cultural networks. This will mean more targeted support in terms of advertising dollars, as well as access to, and commentary from, prominent Democratic and progressive leaders.

-Fifth, and most immediately, they must have the wisdom to elect a new type of party chairperson who grasps how media and technology are reshaping the nation's political landscape and has the proven skills and experience to outfox the Republicans in their use. It is not sufficient for the Democrats' next chair merely to be an effective television spokesperson. There are many compelling voices within the party's leadership who will -- and should -- handle that role.

Far more important to the Democrats' future electoral success will be a hands-on technically savvy political organizer and communications strategist committed to reinventing the party's communication capabilities, not only to compete with Karl Rove's well-oiled message bulwark, but in the service of an informed, engaged and democratic civil society.

Such a party leader must see Silicon Valley, Hollywood and the Internet as more than convenient places to raise money, but as vital partners in building new communities, inspiring voter participation, sharing ideas and developing new business and funding models to support independent media across the nation.

Above all, this new leader must make clear that in the wake of the 2004 election, the new DNC cannot stand for Do Not Communicate. It must mean Do Not Capitulate.

Jonathan Spalter, a resident of Oakland, and Jamie Daves of San Francisco are co-founders of the San Francisco-based Independent Media Consortium. They served as senior officials at the White House and Federal Communications Commission, respectively, during the Clinton-Gore Administration.

by jennielane on Fri Jan 21, 2005 at 09:27:17 AM EST


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