More importantly, however, we did a tremendous amount of work that had little to do with the media while they did almost none. We raised well over a million dollars for Democratic candidates in the 2004 cycle whereas they did not even come close to 100K. We crushed Roemer's candidacy for DNC chair and are on the verge of basically selecting the new DNC chair, whereas they said nothing about the RNC chair. We changed a law in Virginia, but I have never heard of them contacting lawmakers. We organized a challenge to the electoral vote certification, but I can't remember the last time a Republican Senator did something on the urging of the right-wing netroots. We have significantly whipped our own party into line on Social Security, and there is nothing comparable on their side. We formed a PAC and started running ads, but I guess they have Rather. And we did a bunch of other things as well that I did not mention here, but, of course, they have Rather.
As I wrote about in September, through obsession with a single topic, the right-wing netroots succeeded in pushing a big story all over the MSM media that brought significant embarrassment to CBS. However, on another note I really missed the point:
The strength of the right-wing blogs in impacting the national media does not end there. Of late, more established institutions of right-wing ideology, including Drudge and right-wing talk radio, have taken to adopting the "one big story" dominating / originating from the right-wing blogosphere. For Hugh Hewitt, it is a seamless operation, but Rush Limbaugh has gotten in on the act as well. Also, while Dailykos is by far the most trafficked political blog of any ideology, the left still lacks a "breaking news" independent website that is the equivalent to Drudge, which has a larger portion of the media's ear than any blog or group of blogs. While Air America is extremely blog friendly and experiencing consistent ratings growth, it still does not have the same institutional power to spread stories that right-wing talk radio does.
So, the right-wing blogosphere stays more on message, and has easier access to larger media outlets than the lefty-blogosphere. This is a formula to influence the national media.
There is a reason for this. Once again, according to the blogads rankings, twenty-two out of the top twenty-five political blogs on the left or center-left identify as Democratic, including blogs totaling 86.4% of total lefty political blog traffic. By contrast, nineteen out of twenty-five of the most heavily trafficked right-wing blogs identify as Republican, but these blogs total only 51.5% of right wing traffic. In other words, the vast majority of left wing blogosphere identifies with the Democratic Party, while fully half of the right-wing blogosphere does not identify with the Republican Party. Further, many of the right-wing blogs that drive right-wing blogosphere discussions as a result of their low stickiness, including Instapundit, Sullivan and LGF, do not self-identify as Republican. This may seem like a small point, because these blogs clearly are conservative. However, their general lack of interest in shaping Republican politics outside of MSM channels not only leaves them utterly impotent when it comes to non-MSM influence, but since they drive discussions on most of the other right-wing blogs, it leaves the right-wing blogosphere in general impotent in influence Republican politics.
It is our partisan and electoral activism that has allowed the left-wing blogosphere to become far more influential than the "independent" right-wing blogosphere. This is even more apparent when one of the traditionally "independent" Josh Marshall has now himself become active in partisan politics over Social Security, rather than just his long-term media activism over the Plame affair. Adding Marshall to the realm of partisan left-wing activists would increase the lefty-blogs percentage of self-identifying partisans to 94.8%, nearly double the right-wing's total. Further, it is actually our very stickiness, which back in September I worried might be hurting us, that allows us to work on several activist projects at once without being dominated by the One Big Story. The electoral challenge is perhaps the best example of this, as it was largely carried out without significant assistance from the "big" lefty bloggers.
It is ironic that at the very moment when the right-wing blogosphere is being lauded for its influence, it is increasingly becoming clear that it has structural and institutional weaknesses that will prevent it from ever becoming more influential than it was during the Rather story. At the same time, our partisan nature makes us strong. As long as we think of the Democratic Party and the lefty-blogosphere both in terms of we rather than it, we will remain strong and continue to grow in influence. Wingers like to think of themselves as independents no matter how conservative they actually are, but that very independence is making them weak. Through our solidarity, we grow strong. Through our solidarity, we will continue to grow and change the Democratic party.
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