Bloggers, Ethics and Accountability

Harvard is hosting a conference on Blogging, Journalism and Credibility: Digby has some thoughts on the subject:
Check out the panel of experts. At least four or five of them even have blogs of their very own!

It's good to see that they did invite at least one non-media or academic blogger -- Hinderocket. (We on the left are well represented by the corporate media and liberal academia, of course, so we needn't have any similarly popular grassroots partisan bloggers on the panels.)

They seem extremely concerned about the bloggers inconscionable lack of ethics so I'm hoping they can find some ways to correct our egregious practices.

While it is obviously preposterous that a conference about ethics and blogging includes almost no one who is primarily a blogger rather than a journalist, the frequency with which political blogs are held to the same standards as an almost entirely different activity--journalism--is just as preposterous. Blogging is not journalism, and vice versa, but journalists, both in print and on television, frequently view blogging as some sort of slight variation on journalism that should thus be held to the same standards as journalists.

Jay Rosen writes of this absurdity:
Journalism ethics has suffered for a very long time from complacency and self-satisfaction. I believe journalism education (my profession, and Poynter's mission too) is hugely responsible for that, with lots of help from newsroom people. For an example of what I mean, I give you an incident from February of 2004, during the primaries, chronicled at PressThink: Campaign Desk's unbelievably condescending attitude toward bloggers when some of them published exit poll data. Instead of arguing the merits of one ethic (the public should have access to the same data as the pros) vs. another (exit poll voting can affect the vote), the "traditionalists" at the Desk used ethics as a mallet to whack bloggers over the head and take up a position as the real journalists. This is all too common. Being ethical is of the greatest importance in journalism. "Journalism ethics" as it has evolved is too often about validating the worldview of mainstream journalism as the one view that has moral force.

How to get beyond this? My answer would be to shift the starting point of the discussion from ethics, an epiphenomenon, to trust, a much deeper, more interesting and more complicated question. Trust in journalism can be produced in different ways. In the age of Benjamin Franklin people may have trusted the newspaper because they knew the proprietor as an upstanding citizen. When newspapers were produced for merchants and traders, trust had a lot to do with membership in a common class. With the party press, trust in the party and its principles was transferred to the newspaper. In the twentieth century when news became a business aiming for the largest market possible, and journalism tried to become a profession, "ethics" was born as the way to manufacture trust. Over time ethics became rules and rituals. Adherence to the rules, performance of the rituals, was supposed to produce trust.

Today it can no longer be assumed that following the rules, and performing the rituals will lead to trust. Nor can it be assumed that other information providers (like bloggers) who do not follow the same rules or enact the same rituals will be mistrusted.

Not only do I think Rosen is correct, I think he could go even further. Of course is makes no sense to apply the same rules of "trust" in one type of information provider to a different type of provider, but the difference between political blogging and journalism as greater than just being different types of information providers. In my original thesis on the subject, posted last May, I wrote a preliminary definition of this difference that I have still yet to significantly improve upon:
The Blogosphere is a counter-institutional formation that seeks to relocate the primary purpose of political and opinion journalism in agitation toward action rather than in profit-based consumption.
Blogs are not merely filling a subjective market for slanted news, ala Fox. Instead, the function of our writing is frequently directed toward political activity and organizing If this is interpreted as "bias," then the person doing the exegesis is missing the point. Blogging is a different activity from journalism not just because it provides a different type of information entirely online, but because it does so for a different purpose. Political blogging has become, in many ways, a form of political organizing. Thus, any discussion of "blog ethics" or "blog accountability" cannot be done exclusively within a journalistic frame. Instead, "blog ethics" and "blog accountability" is equally, if not more, similar to "organizing ethics" and activist accountability." Considering this, Rosen reframes the entire discussion in a far more productive manner:
My suggestion then is to throw out ethics as the starting point, and begin with a different question: how is social trust created online, and maintained interactively?
Political blogging is a community activity. If bloggers lose the social trust they have built up with their readers, commenters and fellow bloggers, then they will cease to be relevant as their audience and colleagues go somewhere else. This is very much the same for any organizer or activist. Unless more people recognize this, much of the contemporary discourse about blogs will remain impoverished and dominated by an inappropriate journalistic framework.

Display:


I like getting news I can trust... (none / 0)

... why would I want to end that by having bloggers follow the same code of ethics that what passes for journalists these days follow?

Silliness. Do I need to bust out in a Monty Python skit?

The 10,000 Things
by Andrew C White on Mon Jan 10, 2005 at 01:18:44 AM EST

my rule (none / 0)

I won't hire anyone form KSG.
by Bob Brigham on Mon Jan 10, 2005 at 01:45:13 AM EST

Respectable = controllable journalism? (none / 0)

Standards? Ha!

Accuracy? Ha!

Now that five corporations control 95% of American media, I guess they can enforce their 'accuracy' 'standards' on blogs, now too!

To them, eliminating competition is just 'protecting their investment', I suppose.

Look at how hard it is for a community group or church to get a radio (or God forbid, television) license these days. And then along comes the Internet, which doesnt use a 'scarce public resource' like spectrum, and they have to scramble for a whole new excuse to wipe it off the map...

First, they went after the web radio folks..

Made it unprofitable to play music..
Now, its simple talk.. We lack 'credibility'

Does that sound as funny to you as it does to me?

Watch out, it's coming... Standards...

Hip hip, hoorah!

I guess those gatekeepers of the sacred 'accuracy' world (!) secretly hate the bloggers because collectively, we spread a variety of information that, ten years ago, would have been easy for the elites to suppress.. by simply making a phone call or two - threatening loss of a reporter's or editor's job.

Bloggers and the blogosphere, by virtue of their/it's lack of respectability, now, suddenly have a freedom that they can't even imagine.

God forbid that they might have to work for their 'credibility' by telling us the truth.

No, can't have it, too disturbing....

'Credibility' sucks. We should not aspire to their kind of 'credibility'. Its a trap.

Better to insist, upfront, that all statements are lies, and then leave it up to the reader to sort things out and intuit what they will from the pointcloud?

You know, during the election I remember seeing blogger after blogger interviewed by the mainstream media. Often, there was an undercurrent of hostility, it seemed. They just don't get it.

During these interviews, which I'm sure many of you also saw, don't you think that there was often a significant - telling - pause from the (network|newspaper) interviewers when they asked the inevitable question of how the bloggers supported themselves.. (inevitably, the bloggers were doing their blogs as a labor of love, unpaid, and unfettered.)

Hmmmm... I could almost see them thinking.. Hmmmm.. Dammn..

I'm thinking, the globalization of knowledge isn't just about corporate choices, its also about consumer choices.. seems to bother many of them.

At its core, thats what the blogosphere is all about, choice. Why should we be forced to get all our news from Fox News or CNN?

Since network and cable channel 'news programming' is just another pathetic vehicle to deliver victims - 'eyeballs' to advertisers (and it is) - can you blame the 'eyeballs' for wanting out? Our time is valuable too.

If people come to blogs for accurate (or even inaccurate) information, its their choice.

They have questions and the emasculated mainstream media is failing to answer them.

by ultraworld on Mon Jan 10, 2005 at 02:45:57 AM EST

credibility in journalism (none / 0)


This is the second time I've read about a formal conference at which journalists scratch their heads and try to figure out why they aren't trusted any more.  This is analogous to me hosting a conference of Ph.D. computer engineers at my house to figure out why my computer is unplugged.

If you want to know why journalists aren't trusted, pick a random day and read the front page of the New York Times.  Usually, the errors and omissions are so blatant that anyone with half a brain can see them.  And the NYT is a good paper, relatively speaking.

Other times, one gets the clear sense that the journalist is trying to bury something.  Here's a wonderful example, from the AP newswire:

http://salon.com/news/wire/2005/01/07/commentator/index.html

This is about the Armstrong Williams story.  The first seven paragraphs contain no mention of the following crucial facts:

  • The money was tax-dollars, not campaign funds.
  • The $240,000 was paid in secret.
  • The payment was illegal.
  • Williams misrepresented his paid opinions as his own.
  • This is the third time the administration broke this law.

Note that if you omit these crucial facts, there's no story. As written, the story gives the false impression that Bush hired Armstrong using $240,000 of his campaign funds to do a legitimate campaign advertisement.  When you finally get to the eighth paragraph, the story finally starts mentioning the crucial facts, and the reader realizes that no, it isn't just a legitimate ad purchase.  But it is unlikely that a reader, having read seven paragraphs about what appears to be inexplicable democratic anger at an ordinary ad purchase, would ever make it to the eighth paragraph.  This is the sort of thing that makes readers suspect that the paper is burying information to advance an agenda.  Note that having an agenda isn't what destroys trust.  It's the burying information part.

by joshyelon on Mon Jan 10, 2005 at 04:14:58 AM EST

Re: credibility in journalism (none / 0)

Ack... so much for my own credibility. The first two paragraphs do contain enough information for the reader to infer that the money was tax-dollars, not campaign funds.  The other four crucial facts were, indeed, still omitted until the eighth paragraph.

by joshyelon on Mon Jan 10, 2005 at 04:18:45 AM EST
[ Parent ]

but.. but... (none / 0)

This conference took place at Harvard.
by CentrismIsForLosers on Mon Jan 10, 2005 at 09:13:22 AM EST

Holding Others to Their (Poor) Standards (none / 0)

Journalists... frequently view blogging as some sort of slight variation on journalism that should thus be held to the same standards as journalists.

Yes yes yes.  Bloggers, and Jon Stewart (Since people watch you to get their news, don't you have a responsability...), and even Google News.  The contraption which is he-said-she-said journalistic ethics is both badly broken and voracious, seeking to eat other things that are doing much more useful work, even when those things are obviously not much like journalism and obviously have principles of their own: Bloggers are personal voices. Jon Stewart is a comic. Google is an algorithm.

by conchis on Mon Jan 10, 2005 at 12:00:15 PM EST

Competition is competition . . . (none / 0)

And the major media must be scared stiff that the 'Net is going to do to them what it's already doing to the rest of the information-based economy. Only it's worse, because where CDs and DVDs can be upgraded and packed with extra shtuff, news stays news. Where holding an actual bound book in your hand retains some superiority (I think) over reading a downloaded pdf, the media just produce data. Without any advantage to cling to, they have no option but to tear down any other potential source of information.

Oh, right, I guess they could also apply themselves and create better product. Of course, people would still go to their favorite/most trusted alternative source to read that product. Once a piece of news breaks, it doesn't really matter who broke it. It's everywhere.

Like every other aspect of the Information Age, there's an upside and a downside. The upside: massive democratization of the process. The downside: Much of the traditional news industry will probably wither and be absorbed, leaving still-fewer "official" sources of information. This is fine for people who are actually driven to seek out information, but those who get their news passively -- most Americans? -- will be exposed to an ever-more-homogeneous stream of information.

Yeah, I'm cynical.
by catastrophile on Mon Jan 10, 2005 at 04:02:11 PM EST
[ Parent ]

it comes down to philosophy (none / 0)

i started my blog not too long ago and i didnt even know what a blog was.

i was just sick of hearing hannity and others saying the media was biased.

ha ha ha i thought.  and i heard of blogs and read some of them to me they were just glorified message boards.

so i said well if i can write anything i might as well ask my friends and others to read my opinions on the news.

before i get too lengthy. and loose you all in the spirit of hiding information.

media is what you make of it.  isnt it amazing that both sean hannity and noam chomsky can have best selling books and taken very seriously.

both ideas are extremely different but both will use media and other refferences to make their respective cases.

so noam chomsky may try to rewrite history using facts that are already out there he just dug around for the stories that werent covered by ms media.

i think that most blogs are like noam chomsky.  they dig around for news stories to discuss and opine on.  meanwhile the ms media is thinking that people get their news from the blogs but indeed most of the time we are just linking to news stories.

in either case, blogging is just another form of media and the longer it stays out of the main stream the better off the sphere will be.

since we are not beholden to anyone but our readers and our opinions we can do anything we want.

if an article read anywhere making any claims doesnt have a viable and vettable refference, then it is up to the reader to take it seriously.

of course wise readers will not.

the ms media is just pissed cuz the sphere takes care of exposing media lies, or stories that they choose to ignore.

by media in trouble on Mon Jan 10, 2005 at 01:15:32 PM EST

radio (none / 0)

Because of my blog, I've been asked by Treasurer Jonathan Miller to appear on the radio this Friday
The Kentucky Democrat
by kydem on Mon Jan 10, 2005 at 08:33:14 PM EST

we scare them (none / 0)

its that simple,
we scare them.  think about it all you need to be a journalist nowadays is a police scanner.

think of what joe trippi whose very existence right now legitimizes the sphere.  he is running a blog on msnbc which is entitled citizen journalism.

he sees the sphere as a new wave of people using it for journalistic integrity.  if we all had police scanners we would put the associated press to shame.

especially now with international blogs like iraq the model.  we dont even need them to tell us what is going on in iraq or any other part of the world for that matter.

so their industry is threatened and they need to trash us.

long live the blogosphere.

get a police scanner.

by media in trouble on Mon Jan 10, 2005 at 10:19:53 PM EST

MyDD is not just credible... it's incredible! (none / 0)

I've asked for an invitation to the conference (I enjoyed the last one), as I'm neither blogger nor journalist, though I'm sometimes confused with either. But as you see from the blurb on Civilities, I have been accused of being worried about "credibility."

On this topic, I'm rather bemused, and a bit disappointed by the attacks on "mainstream media" that are undertaken by liberal bloggers. I've written a long analytical piece, Rage Against the Elite and Mainstream Media, about how this is serves the conservative anti-intellectual interests.

And MyDD has nothing to be ashamed about-- this site is indistinguishable from journalism, and that's to your credit. I've started doing an analysis of twenty-five online political writers. You guys are the most underrated in the bunch, and your reporting on the DNC Chair race has been superb. What I wonder is, if the "blog" term can't shake the association with loose lips, whether sites like MyDD will continue associating with the folk blogs, or set a new course.

Jon

by Jon Garfunkel on Tue Jan 11, 2005 at 01:38:05 AM EST


You are not logged in.

In order to post a comment, you must be logged in. If you have a member account, please log in to comment.

If not, you can make an account right here. It's quick and free.