Bush's Agenda: Kerry

Last night I copied all of the extended issue briefs from Bush's campaign website into a word document and conducted several word searches. The most interesting finding was that the word "Bush" appeared 90 times while the word "Kerry" appeared 142 times (out of around 21,000 words total). Other searches included:

Foreign Policy
Terror: 33
Threat: 17
Homeland: 14
September 11: 8 (includes variations)
Iraq: 3
Afganistan: 0

Economic Policy
Tax: 106
Business: 44
Poverty: 9
Deficit: 5
Poor: 3
Debt: 0

Social Policy
Family or Families: 32
Children: 31
Minority: 8
Abuse: 3
Women: 2
Gay or homosexual: 2
Single: 0



Display:


GOP Convention Anticipation (none / 0)

There has been speculation as to what tone the GOP convention will take and what the theme will be. Of course the Democratic convention was such to introduce Kerry to the American voters whom many did not have a clear idea. It was largely a mega-bio of John Kerry rather than an laundry list of proposals and ideas with some red-meat thrown in there to stir up the partisans.

Bush, on the other hand, does NOT have to introduce him or Dick Cheney to the American public as we are more polarized over him than any President in recent memory. Perhaps since the 1968 election have Americans been so emotionally connected to events in the world or as much interest in this election early as there is today.

Bush basically has three choices for the convention.

  1. It will turn into a negative fest similar to 1992 where most of the speeches center around attacking John Kerry specifically or making it clear that they are comparing him to President Bush. While this will stir up partisans it likely will backfire as a way to improve Bush's poll standings. Bush does exceptionally well among Republicans, 93% in the last poll, but poorly among non-Republicans especially independents a key swing group.
  2. He will concentrate almost exclusively on a potential second-term. This, I believe, is the likeliest scenerio as there is little for Bush to talk about positive with the first administration.
  3. He will try to put as positive a spin on the last 3 1/2 years as they can despite virtually every poll out lately showing widespread dissatisfaction with Bush's policies. The reasoning behind this scenerio as it tries to blunt and answer much of the criticism that the administration has endured.
The only scenerio that I see Bush being able to get any bounce, if any, from the convention would be #2, as it would temporarily shift people out of the mindset of the here and now. However it would likely fade just as quick as the campaign heated back up and people were again refocused on the problems at hand.

If Kerry got little or no bounce from the Democratic convention Bush will have a harder time getting one from his. Kerry had more potential room for a bounce because people knew less about him. Everyone knows Bush and virtually everyone has a firm opinion of him. If all goes well for Bush for his convention he might be able to regain a 50-50 poll standing with Kerry since he is now consistantly falling behind even in FOX polls. However it is unlikely that he will develop a large steady lead enough to erase doubts about his reelection prospects.

He is in far worse shape than any incumbent reelected in modern times (except for maybe Truman who was never elected in the first place) but in marginally better shape than his father in 1992 and Jimmy Carter in 1980. However both Carter and Bush I went down to landslide defeats. It is doubtful that Bush nor Kerry would  be able to win this year by a landslide but Bush is in far worse shape than an incumbent president should be.

by southerndemnut on Sun Aug 08, 2004 at 07:11:34 PM EST

Re: Bush's Agenda: Kerry (none / 0)

KERRY WINS !

--------------------

An established incumbent would be lucky to pick up a third of undecided voters, said Charlie Cook, editor of the Cook Political Report, in a recent National Journal column.

"Voters who now consider themselves `undecided' have already made a tentative decision not to support the incumbent; the remaining decision is whether to vote for the main challenger," he wrote.

---------->After reviewing data on the nation's undecideds from several polls, Cook predicted Bush would lose the election -- barring a major, unexpected event.

SRC:
dispatch.com

OH poll by dispatch
Bush 47%
Kerry 44%
NAder 2%

by Anonymous Citizen on Sun Aug 08, 2004 at 07:44:56 PM EST

Re: Bush's Agenda: Kerry (none / 0)

I love that Kerry's name appears more than Bush's. It reminds me of the good old days when Kerry's picture appeared on the main page about 4-6 times as often as Bush's picture. Sadly someone realized that was ridiculous and now the president's picture appears more often.
by Anonymous Citizen on Sun Aug 08, 2004 at 10:11:45 PM EST

Its not afganistan (none / 0)

One nit picky note: There's a silent h in afghanistan. Normally I wouldn't be anal rententive about spelling, but when you're doing a word search, its essential.

However, I bet you'll still find no references to it.

by claw on Sun Aug 08, 2004 at 11:09:13 PM EST

what is the context (none / 0)

I am perfectly willing to be outraged and add this to the things I hate about Bush if I knew the context

are these numbers any better or worse than those on Kerry's site or previous candidates?

by California Dreamer on Mon Aug 09, 2004 at 02:02:07 AM EST

Re: what is the context (none / 0)

Kerry's main plan is his book, which is in PDF format. That only allows you to search one page at a time. I am not going to search every signle page and add up the results. Thus, I really don't know the answer to your question.
by Chris Bowers on Mon Aug 09, 2004 at 12:15:15 PM EST
[ Parent ]

here's the context (none / 0)

I'm skeptical about whether word searches alone can tell you a lot about a candidate. First of all, you need to know what words to search for, and that isn't always easy. Second, Kerry has a much larger working vocabulary than Bush, which means that he's far likelier to use a synonym or an evocative turn of phrase where Bush would simply repeat himself.

Anyway, Acrobat Reader 6 (for the Mac, at least) allows you to "save as text" for unprotected PDFs. I did this and created a text version of the Kerry-Edwards book.

Then I did basically the same searches, although I did a few things that you may or may not have done, like checking the context of some words to make sure they were used in the sense that you'd think. For example, abuse can mean many things, but under social issues I only counted the cases where it was used to refer to domestic abuse (rather than abuse of laws, abuse of corporate welfare, etc).

Kerry's Agenda

Horserace
Bush: 110
Kerry: 90
This administration: 34
Edwards: 28
Cheney: 6
Halliburton: 1

Foreign policy
Security: 158
Strong: 131
Terror: 124
Military: 113
Iraq: 88
Threat: 63
Respect: 63
Safe: 48
Secure: 44
Afghanistan: 29
Homeland: 28
September 11 (9/11, 9-11): 21

Economic Policy
Job: 148
Tax: 137
Business: 62
Middle class: 61
Deficit: 43
Poverty: 22
Debt: 17
Poor: 4
Lower class: 0
Working class: 0
Upper class: 0

Social Policy
Health: 217
Family or Families: 162
Children (kids): 71
Women: 63
Equal: 43
African: 16
Hispanic: 12
Minority (minorities): 11
Native American: 3
Asian: 3
Abuse (neglect) as pertaining to women/children: 3
Gay or homosexual: 1
Single in the sense of unmarried: 1

Past Presidents
Clinton: 17
Roosevelt: 13
Truman: 12
Kennedy: 7
Lincoln: 1
Hoover: 1
Johnson: 1
Nixon: 0
Carter: 0

by drewthaler on Mon Aug 09, 2004 at 01:27:56 PM EST
[ Parent ]

Re: here's the context (none / 0)

Cool. Thanks for doing that. How many total words were there?
by Chris Bowers on Mon Aug 09, 2004 at 06:39:49 PM EST
[ Parent ]


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