Bush's Strengths

An emerging CW in the blogs (at least among writers such as DemFromCT, Jerome, Ruy Teixeira and myself), is that Bush is looking very weak and Kerry is extremely well posited to win in November. Much of our analysis comes from poll internals, rather than from trial heats that still show Bush well within striking distance of the presumptive Democratic nominee.

Although it certainly would be a bit of hubris to claim that I was one of the progenitors of this "new CW," one thing is absolutely for certain: we need to be careful pushing Kerry's expectations so high that it is possible for Bush to at one point take up a "comback kid" mantle. Thus, even though things do look pretty good for Kerry right now, we need to keep in mind that Bush still has several assets that could facilitate a comeback over the next few months:

  • Starting in August, Bush will have a significant financial advantage. Kerry will be reduced to $75M, and the 527's will no longer be able to run their negative Bush ads. At the same time, Bush will be able to spend as much as he wants in August, and then will still have another $75M following the GOP convention.
  • Bush could receive a significant convention bounce. Not all convention bounces are the same, and there remains the possibility that Bush's convention bounce will be significantly higher than Kerry's.
  • Media coverage of Kerry is more negative than Bush. While a recent study from the Project for Excellence in Journalism showed that coverage of Bush was negative by a margin of 3-1, coverage of Kerry was negative by a margin of 5-1. Over three and a half months, that could take a significant toll. It could also really hurt Kerry when post-debate spin starts flying.
  • Bush's job approval numbers are still hovering around 50%. See Professor Pollkatz's chart. If Bush were to rise just a few points, he would be in a pretty decent re-elect position.
  • Bush always stays on message during debates. We have all seen it a thousand times--no matter what question Bush is asked, he is always able to talk past the question and stay on his talking points during his response (even if it requires a non-sequitor). Considering the crappy format of modern debates, this will make it very difficult for Kerry to "win" any of the debates.
  • Gas prices could drop significantly. Remember Jerome's chart a couple weeks back? It is entirely possible that little else matters in this election and low October oil prices could almost single-handedly lead to Bush's re-election.
  • Bin Laden remains at large, and the Bush administration is trying to capture him at the best moment possible for shrub's re-election campaign. The ol' July surprise.
So, does Kerry look good right now? Absolutely. Is Bush finished? Absolutely not. We need to stay vigilant and keep working, and we also need, at least for now, to keep expectations a little lower. (Yeah, I know. Pot, kettle, black).



Display:


and the markets will come back (none / 0)

The markets are sucking right now.  It looks like there will be a short-term bounce.

But I agree with you.

And in terms of prognostications, well, I don't mean to brag, but read what I wrote just after the 2002 midterms when all the whiny CW media bitches were worshipping hot money Bush.

by Matt Stoller on Sat Jul 17, 2004 at 03:30:01 PM EST

527's (none / 0)

Are you sure they still can't keep running?

Anyway, Bush will definitely have an upswing. His convention is fake and plastic and pandering -- just what the media adores and what the rubes in America today can't get enough of. The media will torch the Democratic Convention for being too "liberal" and "shrill" and "Clinton-esque" and laud Bush for having moderates and superstars and the American dream at his convention.

Bush is already going back up on terrorism, the economy, and approval ratings in seemingly every poll.

He will likely have a 5-point bounce in mid-August, and another 5 points after the convention.

He is still heavily favored to win.

by Anonymous Citizen on Sat Jul 17, 2004 at 03:59:56 PM EST

Re: 527's (none / 0)

Yes, they can. The original poster is wrong.

The 527's can certainly run their ads up until 60 days before the Election (September 2nd or thereabouts). There's absolutely no question about that. After 60 days it gets questionable. Although there are some organizations who can, for complicated legal reasons having to do (ironically) with a lawsuit filed by the Massachusetts Committee for Life a few years ago, run ads all the way to November. The League of Conservation Voters (the big national environmental-political outfit, is one of these. As is NARAL.

But in any case, August is wide open. The 527's can continue doing what they've been doing, and in fact The Media Fund and ACT and MoveOn are planning huge buys. Don't worry. I seriously doubt August -- when few voters watch TV anyway -- will be decisive. Maybe a couple points.

by Anonymous Citizen on Sun Jul 18, 2004 at 06:00:33 PM EST
[ Parent ]

Re: 527's (none / 0)

Actually, 527s can keep running ads right up until election day - as long as they do so with hard money.
by DavidNYC on Mon Jul 19, 2004 at 07:34:29 PM EST
[ Parent ]

Descrates' Rebutal (none / 0)

From Descrates at Dailykos:

Personally, I chalk this story up to minor peeving--the Democrates have somehow become convinced that they are fated to be the opposition party.  As I see it, so long as Kerry continues in disciplined, cautious, and intelligent fashion he has so thus far, he will easily win this election.  Here's why:

  1.  Bush's fundraising advantage will not be that substantial.  I'm sorry, but it's true.  Consider how much impact his ad buys have had over the past two elections--little to none as I see it--remember, Gore did not lose the election.  The U. S. Constitution won.  Since by any count Gore won the popular vote, it can reasonably be argued that he won the campaign, if not the presidency.  75 mil over three months should be plenty.
  2.  Kerry is much more likely to have a more enduring convention bounce than Bush.  Because people are unfamilar with Kerry (indeed, by my acconting are begging him to introduce himself as viable alternative), The bounce he receives from the convention will come from first impressions people receive about him.  These are likely to be more enduring than the bounce Bush receives, which is likely to fade in the face Iraq, the administration's rising defensiveness, the noticable turning of the press against the administration, the slowing of job growth after the summer, miscillenious bad news, etc.  Indeed, in every appearance I have recently seen Bush in, he gives the impression of being defensive and embattled.
  3.  As to the debates, Bush won most of his previous debates by surprising people with his message.  This time around this will be more than anything another oppurtunity for Kerry to introduce himself.  Incumbants seldon help themselves very much during debates.
 
by Anonymous Citizen on Sat Jul 17, 2004 at 04:13:00 PM EST

Why the GOP convention wil be a bust (none / 0)

It will look like they are jumping all over 9-11 and using it as political gain.  Just the fact that it is in NYC will hurt them.  Remember how mad everyone got when Bush used pictures of dead bodies from 9-11 in his political ads?  The same thing will happen this time, only with a much larger effect.
by Anonymous Citizen on Sat Jul 17, 2004 at 05:24:41 PM EST

How about opting out? (none / 0)

I heard Trippi said in Dianne Rhemn, Kerry should poll his internet supporters and opt out of public financing.
by Anonymous Citizen on Sat Jul 17, 2004 at 05:52:38 PM EST

Raise Expectations of .....Bush (none / 0)

I agree with your analysis.  Indeed, what we should begin to implement is the raising of the public's expectations of Bush, based upon the list of items you named that could benefit Bush.

This is what Kerry and his campaign should be saying:

1.  Bush is a pretty sly debater.  He sticks on message and talks directly to the voters.  He makes them feel that he is one of them.   Look at how Bush dismantled Gore in 2000.

How it benefits us: Whether Bush melts down or holds his own in the debates, we will not lose ground.  

2.  OPEC, and the Saudis, control our gas prices.  If they go up, you have to blame them and the administration that considers them an ally and calls the Saudi foreign minister one of the family.  If they go down, point out again the closeness of the Saudi-Bush relationship, and the revelation of Bob Woodward that the Saudis promised to do exactly that to help Bush win reelection.    

Either argument, depending on how the prices go (they look to be going up again since the price per barrel is at $41), keeps us from losing ground.

3. "We should have captured Bin Laden long ago."  Kerry has been saying this.  What he should begin to say is that "it wouldn't surprise any of us if Bin Laden was captured during our convention or during his convention or at any time between now and November 2.  Why?   Because wouldn't it be just so convenient?  Just like the many terror warnings we get whenever there is news on the TV that the President does not want you to see."

As for the financial advantage, I am going to go out on a limb and say that if $100 million dollars in negative ads from late February to July have not worked, then four weeks of ads won't work either.   I think Bush made a serious serious mistake here.   He should have saved those negative ads for precisely the perior AFTER the Democratic convention.  The public will have been awakened and knowledgeable of Kerry for the first time.  And then Bush introduces the voters to "another side of Kerry."   By unleashing the ads early, the public has seen them and is used to them.  

The approval ratings and the media coverage is really something we cannot control.  A convention bounce by Bush?   I am not convinced because of the statistical data you have cited in your previous posts.  Democrats, almost uniformly, are supporting Kerry.  Independents are breaking for Kerry and already have strong opinions of Bush (mostly negative).   Further, I read a theory recently that states that post convention bounces happen because the party's base and past supporters "come home" to the ticket once it is nominated at the convention.   For many average party members, the convention is the first time they really see and get to know their party's candidates.  So while they may have answered "I don't know" or "unsure" before, these party members will now answer "Yes, I support the ticket."  

However, in this cycle, the bases have already come home.   So there may be no massive Clintonian bounce for either party this year.  

Indeed, I would say that the Republicans are in trouble of having a decline in the polls after their convention just like Bush's father did in 1992.   The Republicans are grumbling.   The social conservatives will not be pleased that their agenda is being hidden at their convention.  The moderates will not be pleased with the track record and policies of the conservative President.  Depending on what happens, I see the potential for a repeat of 1992 in some way.  We will just have to wait and see.

by Delaware Dem on Sat Jul 17, 2004 at 06:56:24 PM EST

Release the hounds (none / 0)

While I agree that Kerry/Edwards should continue to push their own biographies and to lean toward the positive side of things, it is time to start pounding Bush/Cheney with every failure and betrayal of their time in power.

For each week between now and the Republican convention, what passes for the leadership of what passes for the Democratic Party has to put out a single message each week and then have every single Democrat say the same thing all week.  It is not that hard to do this, it is only a matter of making the list.

These messages should begin with the statement that Bush/Cheney base their whole case for re-election on the war on terror and Iraq, that they have clearly failed at both, and that they have nothing else to point to as a success.

We cannot ignore the environment.  This is the No. 1 issue for a small but significant portion of the electorate.

We can, for example, permanently establish the meme Bush/Cheney bad on environment with a solid week of repetition of simple facts.

We can also do the same with jobs & middle class income. We cannot allow a slight uptick in jobs erase the devastation of the last three years.  Jobs and middle class income should be compared on Ross Perot style charts with the income/profits of persons and corporations closely associated with Bush/Cheney.

Edwards had a good riff on this during the primary saying look at the list of corporations making money off of Bush's policies, then look at the corporations that are the source of Bush's campaign donations:  it's the same list.  This is the kind of hammer that can crack Bush's false but widely believed "decent, honest guy" image.

What this campaign needs is some coordination at the DNC level to attack Bush & the Republicans as Republicans relentlessly.

by James Earl on Sat Jul 17, 2004 at 11:37:58 PM EST

Is the public sick of the message? (none / 0)

If the public has begun to turn against Bush and his message, then his abillty to stay on message during the debates will have a negative effect.

All other factors aside, I think the most important remains media bias.  We've all noted -- with relief -- the occasional signs of balance in the press lately.  If that continues, Kerry has a chance.  If the press go back to the pro-GOP bias and sycophancy I first became aware of during the 1980 election, then it's all over -- for Kerry/Edwards now, and for American democracy permanently.

Business Secrets from the Stars - a novel
by DavidD on Sun Jul 18, 2004 at 10:05:18 AM EST


You are not logged in.

In order to post a comment, you must be logged in. If you have a member account, please log in to comment.

If not, you can make an account right here. It's quick and free.