Kerry has just taken the lead over Bush in terms of total TV ads. Cool. However, what is far cooler is the analysis of advertising per state that appears in a separate article, also by Mark Memmott, in USA Today. In this article, he divides the number of ads run in a state by the number of electoral votes in the state:
Kerry's 17-state average was 405 ad showings per electoral vote. The Democratic candidate's ad pace in the four states getting the most attention: Iowa, 548 showings per electoral vote (35% above average); Missouri, 494 (22%); Ohio, 476 (18%); and Wisconsin, 593 (46%). (...)
There are seven states where both campaigns have run significantly fewer ads than their 17-state averages: Arkansas, Michigan, Minnesota, Oregon, Pennsylvania, Washington and West Virginia.
If Iowa, Missouri, Ohio and Wisconsin truly are the key to his election, then this article appeared a couple of weeks too late for Gephardt. Se la vie.
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