That's the title of a book by Robert McChesney. I'm about half way through and was intending to write a diary about it when I finished. Hopefully, we can consider this for the book club. In the meantime, he has an article at commondreams, On Media and the Election linked text

and has an extremely thorough and comprehensive media blog at freepress.net  linked text
that includes an Action Center, Reform Organizations and Projects.

He also edits the Monthly Review linked text

Another excellent media blog that I'm throwing in because I like it is cursor linked text

There's a lot of work that must be done to improve our ability to get our message out through or past the media. McChesney should be a useful resource and ally.