"The idea is, we're raising this money on the Internet; let's keep it on here," explains Armstrong. Since launching the ad Monday, the group has raised $6,000.
I'm sure that if you were cruising around the web yesterday, you saw one of the many DNC debate ads that were showing. I particularly enjoyed the effort because it expanded from the pure (and from the standpoint of persuasion, worthless) fundraising effort that Kerry had pursued, to using persuasion tactics in the ads. From Dems' Online Coup D'état:
So to insure that voters "understood" Kerry won the debate, Kelly directed what he called a "comprehensive online multimedia strategy." Friday morning, major media websites were strewn with banner ads linking to the DNC homepage. The McAuliffe email, sent twice Thursday to 5 million users, contributed to the DNC raising a "single-day record" of $3.8 million. During the debate alone, the DNC raised $1 million.
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