I would question a Senate campaign that expected to last on a million or two for three months.
Actually that would be a normal number for a senate race in most cases.
But you forget. If the objective is not to win or be competitive but just to remain a positive presence in the race a little money goes a long way towards that goal. Although the there is still a lot of time left, were almost through the list of actual contests. Just making a lot of visits and only a limited ad buy at the end is enough.
sort of like Huckabee did.
didn't hurt McCain, didn't hurt Huckabee. Why not?
Nope. That's not the cost of a Senate campaign anymore. Not in a competitive race, even in a small state.
"Not in a competitive race"
True. But were weren't talking about a competitive race, we were talking about a placeholder campaign ala Huckabee.
And of course, most senate races aren't competitive either.