I thought that myself when Markos posted snarkily about Obama's comment. I actually thought it was really cool that he had considered letting us entirely take over one of the people-oriented aspects of a campaign, like rallies and such.

I think you're right -- it's an act. He's talking to big corporate media types about this new power structure saying "Oh my, will you look at that! I might try to get in on that." That said, it fits into a style I'm not sure I like, the "falling up the ladder of power" style. But he could just be modest.