I think the traditional corporate media was surprised when their little tacit agreement to flush  Stephen Colbert's amazing performance at the White House Correspondent's Dinner down the memory hole backfired when people using youtube.com and the Internet jimmied the plumbing and made the performance sit in the bowl for days for all to see (to prolong the metaphor) ;-)... That was their first major warning that something was amiss with their smug control of the moving image in this country ...