Identifying the people who have a soapbox and use it to be counterproductive, and understanding the ways in which they go about it, is directly applicable to crafting counter-arguments and competing memes that will most effectively bring about change within the party and country.
Not to mention, putting pressure on them and people similarly situated to quit doing it.
It's one thing when Rove, Norquist, and others who are clearly on the other side of the political divide propogate slanderous memes about the Dems. People expect the Roves of the world to say nasty shit about us.
But it's much stronger ammunition for them to use when people who are theoretically on our side do the same thing. Hence the importance of pointing out the game Lieberman, the DLC, Peretz and most of his TNR people, etc. are playing.
It's very disturbing that Rahm Emanuel, who is after all chair of the DCCC, has lent his name to memes such as these. It doesn't exactly help the DCCC's purpose of electing Democrats to the House.