Instead of talking about blacks, they started talking about "taxes" which is what money is called when it goes to blacks, and "welfare" which is what money is called when blacks recieve it. The real master of this was Reagan, and the demise of the Democratic party is due to his wooing away the working white male to the republicans.

Yet we are entering a new phase in history where the welfare state is more necessary than ever. Not that "framing" the issue matters, when the economy comes crashing down people will realize that they were sold down the river by the Chicago School and that Franklin Roosevelt was right. How come in his day machines were so productive as to warrant naked redistribution of wealth, and today, when machines are all-the-more productive, we seek to reduce the welfare state? Isn't that backwards? Isn't that failing to learn from history?

PS: FDR couldn't win in 1928.