Ad Watch: Seat Our Senator
by Jonathan Singer, Wed May 13, 2009 at 09:02:34 AM EDT
From Chris Good over at The Atlantic comes a photo of a new billboard on I-94 between Minneapolis and St. Paul from Americans United for Change, AFSCME, Alliance for a Better Minnesota, and the Minnesota affiliates of AFL-CIO and SEIU:
I like the sentiment, as well as the fact that these liberal groups are taking assertive steps to try to apply pressure to Minnesota's Republican Governor Tim Pawlenty to seat the winner of the Senate election that happened more than six months ago (!). What's more, I do realize that this is aimed at least as much at elites -- the news media, both inside the Beltway and in the Twin Cities -- as it is at the folks actually driving on I-94.
That said, it seems to me that it would worthwhile to make the billboard a little more direct. There's nothing on the outdoor advertisement, save for the posted URL SeatOurSenator.com, indicating what the specific message intended to be imparted is. Yes, the message might get through to Minnesotans and politics watchers all around the country through news reports (and, yes, even blog post) on the billboard. But wouldn't it be worth it to be slightly more clear to the drivers seeing the billboard each day that what Pawlenty is doing is putting his national ambitions over the good of the state by blocking Al Franken from being seated? Then again, maybe it's clear enough to the people of Minnesota, who have been enduring this GOP obstructionism for half a year, what the ad is talking about without further information?