Ad Watch: Seat Our Senator

From Chris Good over at The Atlantic comes a photo of a new billboard on I-94 between Minneapolis and St. Paul from Americans United for Change, AFSCME, Alliance for a Better Minnesota, and the Minnesota affiliates of AFL-CIO and SEIU:

I like the sentiment, as well as the fact that these liberal groups are taking assertive steps to try to apply pressure to Minnesota's Republican Governor Tim Pawlenty to seat the winner of the Senate election  that happened more than six months ago (!). What's more, I do realize that this is aimed at least as much at elites -- the news media, both inside the Beltway and in the Twin Cities -- as it is at the folks actually driving on I-94.

That said, it seems to me that it would worthwhile to make the billboard a little more direct. There's nothing on the outdoor advertisement, save for the posted URL, indicating what the specific message intended to be imparted is. Yes, the message might get through to Minnesotans and politics watchers all around the country through news reports (and, yes, even blog post) on the billboard. But wouldn't it be worth it to be slightly more clear to the drivers seeing the billboard each day that what Pawlenty is doing is putting his national ambitions over the good of the state by blocking Al Franken from being seated? Then again, maybe it's clear enough to the people of Minnesota, who have been enduring this GOP obstructionism for half a year, what the ad is talking about without further information?

Tags: Adwatch, Al Franken, Minnesota, MN-Sen, norm coleman, Senate 2008 (all tags)



Re: Ad Watch: Seat Our Senator

Even if you don't mention Franken by name, a bit more mention of what the actual controversy is -- not seating the duly elected Senator of Minnesota -- might be worthwhile.

by Jonathan Singer 2009-05-13 09:26AM | 0 recs
Re: Ad Watch: Seat Our Senator

Way to go!

by thenurse 2009-05-13 10:30AM | 0 recs
Re: Ad Watch: Seat Our Senator

Trust me, we get updates in the paper every day. Every informed Minnesotan knows that he is supposed to sign the certificate after the Supreme Court rules.

by kasjogren 2009-05-13 11:02AM | 0 recs
Re: Ad Watch: Seat Our Senator

My distant perspective would also like to see a more direct reference to Al Franken in the add, but as kasjorgren writes above, maybe the issue is so seared into the minds of Minnesotans that for them it isn't necessary.

Non-Minnesotans travel I-94 as well (like any interstate highway), and for them the message as it is might be a little cryptic... but on the other hand, non-Minnesotans aren't really the target as the pressure they might be able to put on Governor Pawlenty would be minimal to none, and any billboard would only serve to raise consciousness of the issue with them - not a bad thing to do, but not the point of this add I'd say.

Maybe Lucas O'Connor is (also) right in indicating that it's a conscious attempt to be as non-partisan as possible.

But really these issues are quibbles - I'm glad to see these progressive groups working together, even in a small way, to force this issue.

I wish they'd do so more often on a whole host of topics.

by RecoveringRepublican 2009-05-13 11:30AM | 0 recs
Re: Ad Watch: Seat Our Senator

Right.  As soon as you mention Franken it looks like it's part of his campaign.

by Jess81 2009-05-13 01:34PM | 0 recs


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