MSNBC Well Served By Heading Left

Today's issue of The New York Times contains an interesting story on the recent successes of MSNBC, and has a good run down under the headline "Turning Left Pays Off For MSNBC, NBC News".

Two years ago, MSNBC execs decided to turn the network more opinionated and politically leftward. It's paying off.

MSNBC is up from 341,000 daily viewers in February 2007 to 471,000 last month.

With MSNBC making up the biggest chunk, NBC News accounted for 13% of NBC Universal's profits, or $400 million in 2008.

Hopefully these numbers, as well as the favorable coverage linking MSNBC's leftward outreach, strengthen the chances of the network adding someone from the netroots like friend of MyDD Sam Seder to their staple of hosts weekday evenings. There's no assurance that the network heads will decide to continue with the strategy that has significantly increased their viewership in the past couple of years, mind you. But at least from this vantage it would seem to make sense to go with what works rather than not.

Tags: MSNBC, netroots, Sam Seder (all tags)



Re: MSNBC Well Served By Heading Mainstream.

The illusion by the elites has been that this is a center right nation.  It's not.

by TomP 2009-03-09 01:53PM | 0 recs
MSNBC is left?

outside of 8-10pm, I don't see it, they have a habit of throwing in a right winger out of nowhere. Matthews, O'Donnell and Scarborough have regurgitated right wing talking points more than once recently. Their stimulus coverage was such crap.

I don't watcn MSNBC anymore...ever...or any other cable news network for that matter

by DTOzone 2009-03-09 01:58PM | 0 recs
It might be a matter of degrees...

Between Keith and Rachel, you do get SOME left viewpoint, and you do get guest that do more then spit out the Republican media meme.

Compared to Faux and CNN, at least there are SOME liberal viewpoints on MSNBC.

by WashStateBlue 2009-03-09 02:19PM | 0 recs
A week or so ago

I saw Tamron Hall taking a wingnut strategist to task during the daytime broadcast.  Norah O'donnell is a true villager but Hall seems pretty sympathetic to Dems and Contessa Brewer seems ok.  They are nowhere near as left-ish as Fox is right, of course.

by JJE 2009-03-09 03:49PM | 0 recs
Of course, being a TRUE conservative...

I get all my right-wing news from America's ONLY honest conservative pundit:

by WashStateBlue 2009-03-09 02:25PM | 0 recs
Results may show a polarization forming

It is interesting to note that while MSNBC showed a roughly 23% increase over last February, Fox News showed a 28% increase with CNN the big loser with a 30% drop.

Over all increases are more than likely due to the hard times we as a nation are facing.  People are paying attention in between the elections.

You could say that the fact that CNN, viewed by many as a middle of the road, lost so many ratings that we are seeing a polarization of the public.  This also shows up with the Rasmussen daily presidential tracking poll which shows the Presidents strong approval at 38% and strong disapproval at 32%.

It is interesting to note through of the top 10 cable news shows CNN's Larry King is the only non fox show.  If progressives didn't get their news from John Stewart maybe Olbermann would have a chance.  Of course ratings aren't everything  professional wrestling still beats them all.

by Classical Liberal 2009-03-09 05:37PM | 0 recs
We do not need left or right

We simply need journalism.

by Trey Rentz 2009-03-10 07:21AM | 0 recs


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