MSNBC Well Served By Heading Left
by Jonathan Singer, Mon Mar 09, 2009 at 01:51:45 PM EDT
Today's issue of The New York Times contains an interesting story on the recent successes of MSNBC, and BusinessInsider.com has a good run down under the headline "Turning Left Pays Off For MSNBC, NBC News".
Two years ago, MSNBC execs decided to turn the network more opinionated and politically leftward. It's paying off.
MSNBC is up from 341,000 daily viewers in February 2007 to 471,000 last month.
With MSNBC making up the biggest chunk, NBC News accounted for 13% of NBC Universal's profits, or $400 million in 2008.
Hopefully these numbers, as well as the favorable coverage linking MSNBC's leftward outreach, strengthen the chances of the network adding someone from the netroots like friend of MyDD Sam Seder to their staple of hosts weekday evenings. There's no assurance that the network heads will decide to continue with the strategy that has significantly increased their viewership in the past couple of years, mind you. But at least from this vantage it would seem to make sense to go with what works rather than not.