MA-Senate Race - GOP Candidate Invokes JFK in Ad

With three weeks to go before voters in the Bay State vote to elect the successor to Ted Kennedy, the GOP candidate in the race, State Senator Scott Brown, is invoking another Kennedy in his first ad of the campaign. The 30-second spot begins with a black and white video of President John F. Kennedy giving a speech calling for tax cuts and merges into a video of Brown completing Kennedy's speech. The ad, entitled Different People, Same Message is running statewide on both cable and network television.

Watch it:


The ad references the Kennedy tax cuts but it doesn't note that the top marginal tax rate at the time was 91 percent and that Kennedy was proposing a top rate of 70 percent in an era of budget surpluses. It's a far cry from the situation we face today. If anything, irresponsible tax cuts that have only served to enrich the already fabulously wealthy while bleeding the US Treasury dry.

While Congressional Quarterly continues to rate the general election contest Safe Democratic, the GOP is devoting more resources in the hopes of stealing the seat. The Brown campaign is also circulating a fundraising letter written by former Massachusetts Governor Mitt Romney who is now living in La Jolla, California. In the letter, Romney touts Brown's credentials as a fiscal conservative while also noting, in bold, that he would become the critical 41st Republican vote against the health care bill when it comes back to the Senate for final passage.

While Brown ran unopposed in the GOP primary, Massachusetts Attorney General Martha Coakley had to fend off challenges from three other candidates to win the Democratic nomination. Coakley did win the primary race handily, posting a nearly 20-point victory over her closest challenger, Congressman Michael Capuano. Here is her Act Blue fundraising link. This is not a seat we can afford to lose even if the possibility of such remains remotely distant.

Tags: Martha Coakley, Massachusetts Senate Race, Scott Brown (all tags)



Re: MA-Senate Race

The concept is creative, but never having seen the guy before, he comes across as a bit of a doofus to me.  He's "no Jack Kennedy," to coin a phrase.

by Steve M 2009-12-30 12:58PM | 0 recs
Re: MA-Senate Race

The only other ad of Brown's that I have seen was a 45 second web only spot attacking Cap and Trade as a "tax we can't afford".

I haven't seen any recent polling but I suspect that turnout will be low. Brown has been increasingly visible holding daily press conferences and submitting bills in legislature to garner attention.

There was also at least one debate so far.

by Charles Lemos 2009-12-30 01:05PM | 0 recs
It's always wise to be vigilant

But from living in MA, my first response is: There's a GOP candidate in this Senate race???

Martha Coakley benefited from huge name recognition vis a vis a long primary.

Unfortunately, I live in only one media market, and thus do not see his advertisements, or hers. I think the Boston/Camberville area is a forgone conclusion.

Thanks for the heads up and the reminder that not one seat can be taken for granted.

by NoFortunateSon 2009-12-30 01:10PM | 0 recs
Re: It's always wise to be vigilant

I don't think she has run any ads since the primary. At least that's the impression I got from reading the Globe and the Herald.

by Charles Lemos 2009-12-30 01:11PM | 0 recs
Is the powder just dry?

Is she planning on running any ads before January 19? It would make sense to wait until after the New Year hype.

by NoFortunateSon 2009-12-30 03:38PM | 0 recs
Re: MA-Senate Race

Agreed... Frankly I could see this being more effective for a DEM in a Primary or using someone like Reagan and a republican using it in a primary....

by FUJA 2009-12-30 03:03PM | 0 recs
Re: Not sure

There seems to be no coherent message....

Those progressives in MA who want to "Kill the Bill" might actually embrace this 41st vote!

Has FDL endorsed?

by QTG 2009-12-30 01:10PM | 0 recs
MA-Senate Race - GOP Candidate Invokes JFK in Ad

In addition there will be the people who glance at the ad, take away 'Kennedy -- tax cuts', see Kennedy on the ballot, and vote for him rather than the Republican.

by phillies 2009-12-30 04:08PM | 0 recs


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