Selling The Stimulus

Americans United for Change is a progressive non-profit issue-advocacy group that is helping to lead a coalition of more than 30 progressive and labor organizations all of which are working to ensure passage of the American Recovery and Reinvestment Act. Today, the group unveiled a new television ad campaign in Ohio targeted at GOP Senator George Voinovich.

The spot titled `Day and Night - Ohio' features highlights from a recent speech by President-elect Obama and will air on all four Cleveland area broadcast stations on Friday, January 16th during Obama's planned visit to the area to promote his plans for jobs and economic recovery.  

Brad Woodhouse, President of Americans United for Change, adds:

"There's no stronger messenger to articulate the need for a major jobs and economic recovery package than President Elect Obama and no more compelling place for him to do it than the state of Ohio.  The plan being offered by President Elect Obama will put millions of middle-class Americans back to work quickly through solid and sound long-term investments in health care, energy efficiency, transportation and education.  The eyes of Ohio and the nation are on members of Congress like Senator Voinovich to move forward with Obama's jobs plan as soon as possible to address the worsening economic recession that left 2.6 million Americans without jobs last year.  Senator Voinovich possesses both a key vote and an influential voice and his support for the Obama plan, if he were willing to offer it, would go along away towards ensuring passage of this vitally important plan to turn our economy around."

The ad is a 60 second spot. Your thoughts?

Tags: American Recovery and Reinvestment Act, Americans United for Change, Pass the Obama Plan for Ohio (all tags)



Re: Selling The Stimulus

I think it's a good ad, although the text graphics seem a little low-tech.  Possibly it is a little too abstract and doesn't say loudly enough "this plan will get you a job, or a better paying job", but then again people want to seem selfless whilst actually being selfish (not in the pejorative sense).

by Illustrious 2009-01-15 11:42PM | 0 recs
OK, not great

The ad makes the case that the economic situation is bad and that something needs to be done -- which is somewhat useful though doesn't everyone pretty much agree on this now? But the ad does not argue for Obama's plan in particular (or a more progressive version that I would prefer). So Voinovich can still argue -- as he has already -- that the plan is too expensive and should include ineffective things like tax cuts for businesses and individuals.

A more progressive ad would argue that private enterprise is not investing right now, so the government must step in and invest. A more progressive ad would argue that we should invest in publicly useful projects that will build up our country like schools, education, healthcare, renewable energy, and infrastructure (including replacing the 50-year-old I-90 bridge over the Cuyahoga River in Cleveland that is currently teetering from rusted struts and Cleveland's 100-year-old sewage system that dumps raw sewage into Lake Erie whenever there is a strong rain). A more progressive ad would argue for benefits for unemployed workers, for money to help states and cities strapped by falling tax revenues, and government jobs to put people to work. A more progressive ad would criticize right-wing arguments for tax cuts or misguided concerns about exacerbating deficits.

by RandomNonviolence 2009-01-16 04:51AM | 0 recs


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