More on the Map: Where the Campaigns Are Spending

Via Marc Ambinder comes ad spending numbers over the last week from TNS Media Intelligence Campaign Media Analysis Group (TNSMI/CMAG) and the University of Wisconsin Advertising Project. Overall, both campaigns (Obama+DNC and McCain+RNC -- though the RNC is putting up a much larger share of the GOP numbers than the DNC is of the Democratic numbers) spent about $7.8 million spread over the following states. I have broken the data into two charts, one arranging the states by the nominal difference in spending by the two sides, the other arranging them by the percentage difference.

Nominal Difference in Spending (in thousands of dollars)

ObamaMcCainDifference
Virginia868312O+556
Florida1,3271,040O+287
Indiana2630O+263
Michigan954761O+193
Missouri504353O+151
North Carolina300245O+55
Montana370O+37
North Dakota221O+21
Ohio801812M+11
Colorado522553M+23
New Hampshire172225M+53
Wisconsin432487M+55
Nevada297365M+68
New Mexico155214M+69
Iowa148352M+204
Minnesota18*472M+454
Pennsylvania9481,612M+664

Relative Difference in Spending

ObamaMcCainDifference
Indiana2630O+∞
Montana370O+∞
North Dakota221O+2,100%
Virginia868312O+178%
Missouri504353O+43%
Florida1,3271,040O+28%
Michigan954761O+25%
North Carolina300245O+22%
Ohio801812M+1%
Colorado522553M+6%
Wisconsin432487M+13%
Nevada297365M+23%
New Hampshire172225M+31%
New Mexico155214M+38%
Pennsylvania9481,612M+70%
Iowa148352M+138%
Minnesota18*472M+2,522%

* - The Obama campaign's spending in Minnesota appears directed at Iowa

What we can see is that the Obama campaign is still intent on maintaining a slightly broader field of play than the McCain campaign, effectively dominating the media markets in the traditionally red states of Indiana, Montana and North Dakota, though the McCain campaign has largely free reign over Minnesota.

Other than that, the Obama campaign is putting its greatest efforts, relative to the McCain campaign, towards flipping the red states of Virginia, Missouri and Florida, while the McCain campaign is placing its focus on keeping Iowa and New Mexico red and picking up Pennsylvania. At least in terms of advertising dollars from the two campaigns, Ohio and Colorado are the two swing states (and indeed Denver saw more ads than any other city in the country last week).

Note, too, though that the McCain campaign is investing big dollars in Florida (read: they are at least somewhat concerned at the possibility of losing the state) and the Obama campaign is investing big dollars in Pennsylvania (read: they are at least somewhat concerned at the possibility of losing the state). For both campaigns, these weakly affiliated states received the second largest amount of advertising dollars over the last week.

Tags: advertising, electoral college, White House 2008 (all tags)

Comments

12 Comments

Re: More on the Map: Where the Campaigns Are Spend

This is a good breakdown of the advertising expenditures of both campaigns. I wonder how much the Obama campaign is spending in each of the battleground states on his direct/indirect marketing costs. Nevertheless, we need to increase the amount of money being spent on TV ads in MN, PA, CO, MI, and VA. I think he will in the closing days of the campaign.

by Steve24 2008-09-17 12:15PM | 0 recs
New Polls out from CNN

Obama McCain tied in Florida, Obama ahead by 4 when adding in the others running (Barr, etc)

by Monkei 2008-09-17 12:23PM | 0 recs
Re: More on the Map: Where the Campaigns Are Spend

New CNN/Time poll shows FL tied, UP in Ohio and WI, down by 1 in NC, down by 6 in IN.

Interesting thing is when Barr and Nader in the Mix, Obama leads McCain by 4 in FL :)

by neko608 2008-09-17 12:23PM | 0 recs
3rd party votes usually collapse on election day

by Hesiod Theogeny 2008-09-17 12:55PM | 0 recs
Re: More on the Map:

Regarding Florida, Marc Ambinder reported this morning that both campaigns' internals show McCain underperforming along the I-4 corridor.

by RandyMI 2008-09-17 12:26PM | 0 recs
I would think

that McCain is having a tuff go at the rather large Cuban vote in the Tampa area.   But that's good news.

by Monkei 2008-09-17 12:29PM | 0 recs
Re: I would think

...and wait until the social security card comes out.

McCain was against privatization before he was for it!

by neko608 2008-09-17 12:38PM | 0 recs
Obama better start spending in Minnesota

by Hesiod Theogeny 2008-09-17 12:55PM | 0 recs
This is tricky for Obama.

Does he gamble and go all out for Florida? Becaus if he pulls that off, he doesn't need Ohio.

But, is he risking Minnesota in the process?

My personal belief is that this is going to be tight, and whoeever has the momentum going into election day will win almost all the close ones.

by Hesiod Theogeny 2008-09-17 12:58PM | 0 recs
Re: This is tricky for Obama.

Minnesota IMO is a pipe dream for the GOP, much like NC probably is for us.

by neko608 2008-09-17 01:00PM | 0 recs
OH and CO?

I want to know why McCain is outspending Obama at all in both OH and CO.

Considering those are likely going to be the 2 most important states in this election, Obama should be going nuts there.

by leshrac55 2008-09-17 01:42PM | 0 recs
Re: OH and CO?

I second that... vehemently!!!  WTF?  Obama, are you aware of something we aren't?  Start spending in CO and OH!

by jlars 2008-09-17 05:08PM | 0 recs

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