More on the Map: Where the Campaigns Are Spending
by Jonathan Singer, Wed Sep 17, 2008 at 11:56:43 AM EDT
Via Marc Ambinder comes ad spending numbers over the last week from TNS Media Intelligence Campaign Media Analysis Group (TNSMI/CMAG) and the University of Wisconsin Advertising Project. Overall, both campaigns (Obama+DNC and McCain+RNC -- though the RNC is putting up a much larger share of the GOP numbers than the DNC is of the Democratic numbers) spent about $7.8 million spread over the following states. I have broken the data into two charts, one arranging the states by the nominal difference in spending by the two sides, the other arranging them by the percentage difference.
Nominal Difference in Spending (in thousands of dollars)
Relative Difference in Spending
* - The Obama campaign's spending in Minnesota appears directed at Iowa
What we can see is that the Obama campaign is still intent on maintaining a slightly broader field of play than the McCain campaign, effectively dominating the media markets in the traditionally red states of Indiana, Montana and North Dakota, though the McCain campaign has largely free reign over Minnesota.
Other than that, the Obama campaign is putting its greatest efforts, relative to the McCain campaign, towards flipping the red states of Virginia, Missouri and Florida, while the McCain campaign is placing its focus on keeping Iowa and New Mexico red and picking up Pennsylvania. At least in terms of advertising dollars from the two campaigns, Ohio and Colorado are the two swing states (and indeed Denver saw more ads than any other city in the country last week).
Note, too, though that the McCain campaign is investing big dollars in Florida (read: they are at least somewhat concerned at the possibility of losing the state) and the Obama campaign is investing big dollars in Pennsylvania (read: they are at least somewhat concerned at the possibility of losing the state). For both campaigns, these weakly affiliated states received the second largest amount of advertising dollars over the last week.