Obama Campaign Debuts Two New Ads

From the diaries, with real pain, jerome

Today, the Obama campaign released two new 30-second TV ads, Real Change, which details what "change" is to Senator Obama and Still which details why John McCain would just be another out of touch president offering more of the same.

"Real Change" and "Still" will air on national cable and in key states across the country beginning today

Click HERE to watch "Real Change" and HERE to watch "Still".

Tags: ads, Barack Obama (all tags)



Re: Obama Campaign Debuts Two New Ads

First ad, great... second, not so much...  I've been waiting for an ad where Obama actually just talks himself to the American people...

We'll see how it works out...

by LordMike 2008-09-12 02:52AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Obama needs to understand.... I don't think this shit is that funny. I'm pissed and I'm scared. If you're going to do a negative ad, do it right. Fucking hire Josh Marshall or something!

by vcalzone 2008-09-12 02:57AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

I agree... why aren't they tapping into that fear?  Fear for the future?  I guess they think that's old politics and are afraid of it... but, that's where we really are at the moment!

by LordMike 2008-09-12 03:05AM | 0 recs
Nobody fell for that celebrity ad.

That is a myth. The pointbof the ad was to take Obama's great strentgh and turn it against him. The Obama people internalized it instead of ignoring it or turning the attack against John McCain.

by Hesiod Theogeny 2008-09-12 06:59AM | 0 recs
This is

a kkkarl rove tactic.

the point of the ad was to take Obama's great strength and turn it against him"

by kevin22262 2008-09-12 07:52AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

BOTH of these ads are feeble and weak. If they haven't learned how to go after McCain by now then I fear they never will.

by Lodgemannered 2008-09-12 03:48AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

That second ad is so off the mark.

What the hell.  Can we get some professionals in here?  I mean the stuff on TPM is 10 times better than this, and they just pop that stuff off in their spare time.

by Ponderous 2008-09-12 04:13AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

"Message: Change has to be more than just a slogan."

That's the close?!?!

by Jerome Armstrong 2008-09-12 04:25AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Yeah that was NOT a strong closing at all.

by Jon Niola 2008-09-12 06:03AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

It's not that he's not fighting back, or that he's wooden, or any of the other traditional problems the Democrats have had.  It's that he's got really REALLY REALLY shitty ad people.  And apparently no one on his staff with eyes.

by Ponderous 2008-09-12 04:28AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Wait, there's a bright side: it's not like McCain's new "disgraceful" ad is any better.  AND it's morally repugnant on top of it.

by Ponderous 2008-09-12 04:31AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

The disgraceful ad is much better than "still."  It's not McCain's best but it gets the point across that a desperate Dem party & media is trying to destroy Sarah Palin.  It preemptively insulates her from whatever "scandal" is coming next.  I'm not sure what the point of the "still" ad is except to suggest that McCain is old fashioned and he's old and therefore unfit to lead.  Not going to work.  

by BPK80 2008-09-12 05:33AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Might be just me, but I don't think the preemptive insulation will work. This sort of thing works for voters with politicians they think they already know. It'll work for them with conservative-base Republicans, who think they know Palin.

Among moderates, who have an unfavorable opinion to start with, and don't think they know her, not so much. If anything this ad says to them, you don't know who Palin is and we don't want you to find out.

I think it was calculated to appeal to the base. It's great for that. It's horrible at reaching moderates.

by Texas Gray Wolf 2008-09-12 06:36AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

It has already worked.  To read the MSM, Palin is getting absolutely grilled, but to look at the polls and talk to people, Palin has got a lot of people excited, even moderates.

don't underestimate identity politics or the degree to which people will want to "rescue" Palin from the big-bad-media and the big-bad-(I hate to say it)black-Obama

by tlhwraith 2008-09-12 10:55AM | 0 recs
Hit McCain on healthcare also

McCain  believes that everybody is covered because you can go to ER.

Sounds just wrong to me.

by ann0nymous 2008-09-12 04:35AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Obama looks like Dukakis in a tank without the helmet.  People think Obama is a wimp.

by bakho 2008-09-12 04:37AM | 0 recs
Re: Obama Campaign Debuts Two New Ads
I agree with the comments about the second add. It's pretty ridiculous and the "doesn't know how to use a computer" just comes off as kind of mean spirited, like, we all have a grandparent or someone who just doesn't really like to use computers. Though I am glad that they are staying on the "More of the same" message.
by C 1 2008-09-12 04:42AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

2nd ad. Mean-spirited. I fear older folks (and they tend to vote in greater percentages to the rest of the population) will find it offensive and push them more towards identifying with McCain than they do now. See the Lakoff quotes in Jerome's post below.

Personally the first ad appeals to me, but both need to be stronger.

by Coral 2008-09-12 05:04AM | 0 recs
Re: You can't attack McCain

Why is it that Republicans can never be attacked on the basis of their demographic, but Democrats always can?

For every old person offended by such an attack, there's several children/co-workers/nursing assistants who have had to deal with their technological illiteracy.  At the library I work at, we have electronic timecards accessed via PC.  The pages share one computer, and one of the older ladies screws it up on an almost daily basis...opens up 20 windows in IE, doesn't log out, locks up the computer somehow.  We've all known someone like that, and as much as we may like them it's a pain to deal with.

Portraying McCain as Grandpa Simpson is a good idea.  Asking how someone can develop a 21st century economy when they don't even use or understand the internet is a legitimate question.  Unfortunately, the ad does so in a smarmy way and kinda sucks as a result, but I like the tactic.

by therealdeal 2008-09-12 09:19AM | 0 recs
Re: You can't attack McCain

Probably because 60+ is a large (25%) swing voter block.

by souvarine 2008-09-12 09:42AM | 0 recs

Mean-spirited is too weak a term to describe McCain's ads. Look at "The One" or "Celebrity", Obama supporters reacted by saying "how could all these great images hurt Obama?" They had no idea how those ads stoke resentment even among Democrats.

Those ads aren't "mean spirited" or even mocking really. Superficially they are complimentary but their effect is deeply divisive. I would call them vicious.

by souvarine 2008-09-12 05:17AM | 0 recs
Re: Well

McCain's ads are hilarious while Obama's are humorless.  Has anyone picked up on that distinction and why the former's are so much more effective?

by BPK80 2008-09-12 05:35AM | 0 recs
Re: Well

The only ads McCain has had that were effective were the Celebrity ads. They had no humor at all.

On the other hand, you're right that the rest of McCain's ads have been humorous. They're painfully funny to watch; it's amazing how poor an ad campaign they've come up with.

Not that Obama's has been that much better. The best of a bad lot this year has been Obama's "Same", which is far and away the best ad either campaign has produced this far. Actual humor that makes you laugh with the ad rather than at it, and a strong message that's self-documenting within the ad.

We need more of that. I'm not a fan of "Still" -- though my wife thinks it's brilliant. "Real Change" is considerably better and hits a message we need to drum out constantly -- that the only change McCain stands for are the places he'll make Bush's policies even worse.

by Texas Gray Wolf 2008-09-12 06:39AM | 0 recs
Re: Well

I think the celebrity ads were hilarious.  Frankly, it's occurred to me that Obama's ad strategy has been to paint McCain as a threat while McCain's has been to paint Obama as a joke.  

I enjoy (most) negative ads.  They tend to be silly and low-budget, like embarrassing attempts to make a B-grade horror movie about a candidate.  The unflattering pictures, the grim background music, and the "woman with the stern voice" in the background saying how awful the candidate is.    

by BPK80 2008-09-12 06:48AM | 0 recs
Re: Well

So wait, McCain as an old guy who can't use e-mail paints him as a threat?  Sounds more like a joke to me.

by therealdeal 2008-09-12 09:05AM | 0 recs
Re: Well

Agreed, a confused old man that doesn't know what the 'puter does, "and he can't send email", hah ha, then the ad shows a simple click on the send button.  That makes McCain look like the ignoramus he really is, that one was funny, I liked it.  Don't worry either about BPK, he is openly voting for McCain and he has a deep resentment for Obama, so obviously he will not like anything coming from the Obama camp.

by KLRinLA 2008-09-12 09:45AM | 0 recs
Re: Well

I thought the Real Change ad was good.  I said that earlier.  The "Still" ad?  Not so much.  

by BPK80 2008-09-12 06:39PM | 0 recs
Re: Well

It was a little cheesy, but I still liked the still ad.  by the way, did you ever resolve or do anything about the assault?  I know you were having a rough time a while back.  I hope things are better or get better for you.

by KLRinLA 2008-09-13 11:16AM | 0 recs
Re: Well

Thank you.  Yes, I opted to press charges for simple assault, having no desire to be a public spectacle.  "The white guy in the Hillary shirt who got attacked by the minority at a gaybar" is too scandalous for anything I want to deal with right now.  The defendant skipped the hearing and there's a warrant out for his arrest.  I think he fled the state.  Hope all is well w. you.  -B

by BPK80 2008-09-14 08:06PM | 0 recs
Re: Well

Well, if he ever gets pulled over he should be toast.  I think you did the right thing, because it would've been a story and who knows how you'd feel after being mauled by the media.  I am glad you put it on the books.  see you around.

by KLRinLA 2008-09-15 05:11PM | 0 recs
Fair Enough
Maybe people will get the point, but it just seemed kind of bizarre to me. He can't e-mail........okaaaaaay. So he's stuck in 1982?
by C 1 2008-09-12 06:26AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Yesterday in the NY Times:

Senator Barack Obama will intensify his assault against Senator John McCain, with new television advertisements and more forceful attacks by the candidate and surrogates beginning Friday morning, as he confronts an invigorated Republican presidential ticket and increasing nervousness in the Democratic ranks.

I was giddy with anticipation, what is he going to hit him on? How is he going to take McCain down? Can he tie an attack back to concrete issue contrasts?

Ah well, I checked out the McCain ad Ponderous mentioned (disrespectful, not disgraceful):

http://www.youtube.com/watch?v=-b0pSXmT1 0I

If your going to do a vacuous attack at, that is how it is done.

by souvarine 2008-09-12 04:52AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Too bad everyone's afraid to do the real game-changer - show footage of Palin's "might need war with Russia" moment, find and show some footage of her church being an "end times" loony bin, and try to connect the two of them.  ("Subtext - Sarah Palin is a member of a church just waiting for Armageddon, and she is willing to go to war with Russia.  Is she trying to kick-start the apocalypse so Jesus will return sooner?  Is that who you want in the White House with an ailing old man?")

by beerwulf 2008-09-12 05:07AM | 0 recs
That 2nd ad

I'm sorry but I am officially embarrassed.

Why why WHY WHY!!! did the Obama Campaign have a better strategy for beating Hillary Clinton (a fellow Democrat) than winning the GE? What's the message people? What's the PLAN?

I am so angry, frustrated, reeling right now that I cannot see straight. That same helpless, sinking feeling from 2004 is back BIGTIME. What the hell is wrong with the Obama campaign?

Look at this map from electoralvote.com today. THIS is a VERY distinct possibility. McCain 270 Obama 268... and my kids are stuck with another 4 years of Republican rule.


by twinmom 2008-09-12 05:08AM | 0 recs
Re: That 2nd ad

if ohio goes republican i'll eat my hat.

by ihaveSTILLseenenough 2008-09-12 09:01AM | 0 recs
by twinmom 2008-09-12 09:52AM | 0 recs
I think we need some independent 527s step

in and help Obama campaign a little bit. We have still 50+ days to go, enough days to get hold off the media spun narrative, and bring some real teeth to the attack. Republicans ought to know that this time around no fucking way (please excuse my language) we are letting the country and our future continue to be bankrupted by their warped vision and corrupt ways.

I say No Fucking Way ..WTF say you?

by louisprandtl 2008-09-12 05:08AM | 0 recs
Re: I think we need some independent 527s step

That appears to be the Obama campaign's assumption, 527s will do the real attacks because Obama can't hit hard without damaging his "change" message. He has to use these light-hearted ads that have no deep emotional hook.

by souvarine 2008-09-12 05:11AM | 0 recs
Re: I think we need some independent 527s step

That's the problem, isn't it?  There is absolutely NO emotional connection, good OR bad!

Let's hope they fix it soon, or we are in big trouble!

by LordMike 2008-09-12 05:28AM | 0 recs
well the problem is he decided earlier on

to shut off the 527s taking the high road. Only this week, I hear he is quietly sending out signals to turn the tap back on..

by louisprandtl 2008-09-12 05:47AM | 0 recs
new politics

This is the new century with new politics, that culture war stuff is history. The American people are tired of all that partisan fighting.

Maybe Obama believed his own BS.

The "culture war" has been the stuff of American politics for hundreds of years. Various forms of populism, class warfare and character smears are built into democratic politics. Obama was the most adept practitioner of the culture war campaign in the primaries, but he's discovering that it is a lot harder when you can't rely on the media to move your attacks for you, and when there is a political party supporting your opponent.

by souvarine 2008-09-12 06:01AM | 0 recs
Re: I believed it

Sounds almost like that apocryphal Kael 1972 quote: "How can that be? No one I know voted for Nixon!"

No, voters don't go around talking about how much they love sleaze and smear, but what people like has little to do with what works. And it is naive to think that Obama doesn't know that, it's just that his methods of smearing aren't working in the general election the way they did in the primary.

by souvarine 2008-09-12 07:04AM | 0 recs
Re: I believed it

turn on the teevee, look how many piece of shit reality shows are on the air.  Look how well US magazine sells, a magazine that just nitpicks and shit talks on anything and everything and people eat it up.  I could go on of course, but simply  Idiocracy is truly our destiny.  

by KLRinLA 2008-09-12 09:55AM | 0 recs
Re: I think we need some independent 527s step

We need to see more ads like this one from planned parenthood.

by noop 2008-09-12 06:41AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Personally I think there's room for improvement. A bit of improvement, to be honest.

And while I find the second ad kind of funny, I think there are older people who won't like it.

But I suppose we'll see if they're effective or not.

by wiscogirl101 2008-09-12 05:10AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Seems like they are still running a Demo primary campaign and being far too intellectual. USE A BLUNT INSTRUMENT

Beat down the maverick image. That show was cancelled 8 years ago.

Run that Mississippi senator's quote about a President McCain sending chills down his spine. Bring up temperment-- make a water cooler argument that people will talk about.

the inability to write an email make get some people talking, but it hardly seems like a very big deal.

by KansasDem 2008-09-12 05:14AM | 0 recs
Re: Obama Campaign Debuts Two New Ads
In tidays New York Times ,Paul Krugman wrote a fantastic article called "Blizzard Of Lies"
The opening sentence  is very simple,to the pouint and would make a great premise for an ad. He says;
"This year, the McCain campaign keeps making assertions that anyone with an Internet connection can disprove in a minute"
by Lodgemannered 2008-09-12 05:22AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Rasmussen out, McCain's biggest lead ever, 48-45, 49-46 with leaners included. +14% with men for McCain and Obama leads among women by +8. Washington state is now 49-47.

And what does memo send out, a memo that telegraphs that projects bed-wetting and wringing of hands.  

new low.

by Jerome Armstrong 2008-09-12 05:22AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Gallup says there is potential that we may even lose the house of representatives if this keeps up...

by LordMike 2008-09-12 06:09AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

McPalin's newly found long coat-tails are breathing new life into dud campaigns like Elizabeth Doles senate seat here in NC.

This campaign is more and more like a clueless shephard leading the the flock into a barren wasteland to be slaughtered 1 by 1 by packs of wolves.  With the last one to be slaughtered, the shephard himself.

by wasanyonehurt 2008-09-12 08:55AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

The Change ad is good, but there has to be more anger....righteous rage. The second ad: weak. It is quite evident that the Obama campaign does not know how to make a cohesive hard-hitting negative ad.

by tarheel74 2008-09-12 05:24AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Some optimism: These ain't bad ads.

The first is exactly what critics, TPM included, have been saying Obama needed to do: articulate his positive vision for change.

Second ad:  Mocking says confidence, scary fear says were scared and afraid.  The GOP convention produced a bounce and its speakers heaped scorn and derision on the Democrats.  Rudy and Freddie didn't make tearful prophecies of doom should Obama win. They just made fun of him.

Think about this ad as dismissing McCain as an unserious candidate and it works.  Can't use a computer or send email?  How's he gonna know what you're up against?  The light-hearted music reiterates the mockery.  If you want to characterize McCain as a throwback to the worst of Reagan-Bush-Bush making fun of him and that legacy (Bush I and McCain in a country club golf cart and champagne glasses toasting tax cuts for the rich)  is probably better than drums and horns blasting away with the dark images of creeping fascism.   Instead of coming off as earnest lefties who are taking the worst-case about McCain more seriously than muddled swing voters might, this ad reverses the polarity and says we're confident and can laugh at this guy.

by ft 2008-09-12 05:24AM | 0 recs
Not the right focus

Who cares if McCain can use a computer?  Can McCain fix the economy?

Can Obama fix the economy? Will Obama fight for the people who are getting screwed by this economy?  Does it matter if Obama brings us together if he can't fix the economy?  It doesn't matter to most people.

People want someone who will fight for their issues.  The post-partisan pablum is too weak.  Obama has be seen as representing the very large US against the SPECIAL INTERESTS that have pick our pockets for the last 8 years.

Republicans ALWAYS frame elections as US Vs THEM.  People understand that.  RedSox V Yankees.  Cubs V Cardinals.  

Obama needs to define US and be on the same side as the very large US and paint McCain as NOT being on the right side.

by bakho 2008-09-12 05:39AM | 0 recs

"Real Change" is a good ad.  The market value of "change" has been really diluted but I thought that ad was great.  The "Still" ad was not good.  The claims seemed so bold and outrageous that they raise questions about the purveyor's credibility (the same is true about the McCain Sex-Ed Ad.  When I saw it I thought, "Um... no--no one would believe that.")  I suppose the undertones of McCain being out of style, old fashioned, and a relic of the past are supposed to be subtexts, but they're not very subtle.  Voters know McCain is old.  I don't think it helps to pick on him because of his age.  

by BPK80 2008-09-12 05:30AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Given the context -- these ads both suck. The first is mediocre in the best of times but right now? When you're falling behind? This is going to change the conversation away from Palin? Can't believe they use that he doesn't know how to use a computer as their attack ad. Who cares about that except for us. They need to get someone else in there to give them some other options. I thought Axelrod and Plouffe  were better than this...  

God help us...

by lojo 2008-09-12 05:44AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

The gist of Obama's commercials is that he respectfully disagrees with John McCain's policies.

The gist of McCain's commercials is that Obama is a black monster who attacks poor defenseless white women and sexually predatorizes children.

I give up, it looks like Obama wants to lose.  As absurd as McCain's commercials are, they will get stupid, ignorant, and racist people to vote for him.

Why can't we make a commercial showing John McCain laughing when Hillary Clinton's called a bitch?

Why can't we make a commercial showing John McCain joking that Chelsea Clinton is ugly because Janet Reno is her father?

Why can't we make a commercial showing Sarah Palin describe how she'd force her own daughter to remain pregnant against her will if she were raped and became pregnant as a result?

Why can't we make a commercial describing how John McCain dumped his wheelchair-ridden first wife for a multi-millionaire half her age?

Wht can't we make a commercial describing how Sarah Palin forced rape victims to pay for their rape kit?

Slander McCain's reputation and denigrate his character or lose.  It's that simple.

by BluePoster 2008-09-12 05:55AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

It's because as a party we're too addicted to the "high road".  There are too many prissy do-gooders here who won't get their hands dirty and actually destroy the public character of their opponents and treat them like enemies.  If Mark Penn hadn't screwed up on how delegates are apportioned in the Dem primary, Hillary would be the nominee and the picture would be very different.

by beerwulf 2008-09-12 06:09AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Obama's ads as others have pointed out lack emotonal omph.

The first one once again sounds like an intellectual discussion.

The second one seems itself out of touch- the Internet- seriously? this is how they show McCain is out of touch? Not his healthcare bill, but this?

by bruh3 2008-09-12 06:03AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Unlike most political ads, I can watch the first one all the way through without gritting my teeth.  That probably means it's no good.

The second just sounds flat.  I don't think it's in Obama's nature to do "gotcha" contrast commercials.  

He seems capable of taking a biting, cutting tone in his stump speeches, though, and I think this tone would work well in negative ads.

by username 2008-09-12 06:03AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Oh my. Nineteen months of campaigning, the Palin pick, the houses flap, the maverick lies and a number of effective negatives ads against him from Clinton and McCain, and this is what they consider ratcheting up the attack on McCain?


Before people here try to be positive and point out the numbers are still on our side, you can't convince me that McCain doesn't have the momentum right now and that these ads are momentum stoppers.

I gotta ask, does Obama want to win? Does he really want to be President? I felt this during the primaries, too. Obama just didn't seem to want it then and he doesn't seem like he wants it today. I'm sure he does, but he just seems like he'll be a-ok if he loses.  

by JerryColorado23 2008-09-12 06:08AM | 0 recs
Jesus, people

OK, the first ad is good but not sharp enough, and the second is sort of a misfire (personally I would rather see an ad saying that McCain has abandoned anything decent he used to espouse in a mad dash into Bush's arms in the last eight years, rather than saying he hasn't changed in 26 years, but whatever).

But that's all it is. An OK ad and a lame ad.  Not a big scandal or gaffe, not a game-changing mistake.  Maybe a day wasted, maybe an indication that the campaign still needs to get its focus back after Palin and start hitting a winning message.  But the fundamentals still greatly favor us, and I continue to have confidence in Obama's campaign team, which I think they have earned.  I know some people disagree about this but I also think time is not on Palin's side -- she can only be new and exciting once and ultimately there is no substance to the Republican platform.  Personally I believe and hope that Obama will return to the inspiring rhetoric that got people excited to get behind him and can do so again, and let his surrogates continue to hammer the hell out of the other side for being 4 more years of Bush/Cheney.  

As Gold Five said when Gold Leader started to panic: "Stay on Target"

by snowback 2008-09-12 06:18AM | 0 recs
Re: Jesus, people

So let's just get two really good ones out tomorrow or the next day and everyone will feel much better and forget about these.  Time for our rapid response team to respond to itself, I guess.

by snowback 2008-09-12 06:21AM | 0 recs
Re: Jesus, people

Inspiring rhetoric means shit.  That might've worked when John McCain still had a shred of decency, but it won't anymore.  John McCain releases a new smear commercial against Obama every 12 fucking hours.

by BluePoster 2008-09-12 06:26AM | 0 recs
Re: Jesus, people

I think energizing the demoralized home crowd means a lot.  I agree it may not win over much of the middle and certainly not the other side, but getting back the insurgent, movement feeling means something -- at least to me, which is why I said "personally." And I think we are well placed to do that with McCain having taken the lead in the polls because we can be the underdog again, gunning for the fat cat big man and his cronies in the white house.  

by snowback 2008-09-12 06:57AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

The Page says there's a new one coming out about McCain's ties to lobbyists.

by politicsmatters 2008-09-12 06:27AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Which is worthless, the average moron doesn't care about issues.

Presume for a moment, that you're a stupid, ignorant, or racist voter.  Are you going to vote for the candidate who says...

"Vote for me because I respectfully disagree with my opponents policies."

...or the candidate who says...

"Vote for me because my opponent is a black monster who attacks poor defenseless white women and sexually predatorizes children."

by BluePoster 2008-09-12 06:33AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

If voters really prefer the latter than we will always lose. If that's who the American electorate is, they deserve Republicans.

by Mullibok 2008-09-12 08:55AM | 0 recs
Meanwhile, the Wash Post

has the details on how Cindy McSame went Rush Limbaugh on the prescription pain killers.   What a Jerry Springer show we have:

- The senile grandpa with an anger management problem and a foul mouth

- The drug-addled wife who breaks the law to get her fix (how many inner city kids are in jail now for what she did?)

- The hillbilly mom of five who went to six colleges in 5 years, fired those who didn't swear a personal loyalty oath, persued a vendetta against her ex brother in law on the state dime in addition to taxi-ing her fam back and forth on the state, and supports seccessionists in Alaska

- The knocked up teenage daughter who got her mom's rants against contraception but seems to have missed the part about abstinance - and her very charming dirtbag breeding partner who had to have his mullet clipped before showing up on national tv


by activatedbybush 2008-09-12 06:41AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Chill out. These are cable ads, which means that the only people watching will be partisans. Yeah, they're kind of lame, but they don't mean anything. Cable ads don't move any needles.

by ColoradoGuy 2008-09-12 06:47AM | 0 recs
Here's my Lakoffian way to respond:

http://www.dailykos.com/story/2008/9/12/ 93810/4804/28/595952

Obama must change the narrative.

Running on the issues, is itself a character meme, incoidentally. It highlights that Obama cares about solving YOUR problems (the issues are a surrogate for that) and McCain doesn't.

Don't get bogged down in the details of your plans. Just highlight that you HAVE plans and that your are thinking about how to solve people's problems.

This is why the Clinton campaign's famous "Its the economy stupid" slogan was so brilliant. The economy was an issue. But, the Clintoin camp signalled that they "got it," and that they cared about and understood people's problems and had plans to address them with that simple slogan.

by Hesiod Theogeny 2008-09-12 06:53AM | 0 recs
by twinmom 2008-09-12 07:03AM | 0 recs
Re: I hope the Obama Campaign reads this

Well, I presume much of that was conveyed to Obama by Clinton himself in their closed door meeting. Basically, Clinton is calling for the opposite of Lakoff's prescriptions. Make it all about the voters and how your polices will benefit them, not about your personality or life story. An over-thinker might wonder if Clinton is purposely giving Barack bad advice, but I doubt it.

I'm not sure how productive it is to contrast winning Republican campaigns with losing Democratic campaigns. It is far more fruitful to look at the Dem capmaigns that have actually won--namely, Clinton's--even with all the caveats about Perot's spoiler status and Dole's weakness. I think Obama is in the right ballpark, but he needs to dumb down his correct-on-the-merits position into an effective one-liner, a la "It's the economy, stupid." If he can do that, in combination with harder hits on McCain, he's got a very good shot at this thing.

I also think it is dodgy for Lakoff, and by extension many of the people here, to make sweeping statements about the psychological make-up of "most people" or "voters" in general, considering that Gore won the popular vote, and Kerry came within 2.5 percent of Bush despite 1) being swift-boated 2) being in the relatively early days of the Iraq War and 3) being only 3 years removed from 9/11. Obviously there is a very big chunk of the country that is not so easily suckered. Grow them just a few points at the margins and you get to send the GOP home for four years.

by Cole Moore Odell 2008-09-12 09:36AM | 0 recs
Re: I hope the Obama Campaign reads this

Not entirely opposite from Lakoff's advice. The Clinton campaigns were always careful to reinforce Democratic frames and undermine Republican frames. Harris's point 2 "define yourself through policies -- yours and theirs" is a way put the campaign on Democratic territory and reinforce Democratic frames.

by souvarine 2008-09-12 09:51AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

The second ad seems to play into the culture wars that the Mccain camp has been playing on pretty well since the Palin pick..

How many older voters or working class/blue collar folks spend their time sending e- mails or using the computer..

Thats an ad that would probably not be helpful .

by lori 2008-09-12 07:06AM | 0 recs
good point

Like the Mac/PC ads all over higher-end web sites. Great marketing for people who can afford to spend $150 for a music player, condescending to people trying to pay the bills. It reinforces McCain's celebrity theme.

by souvarine 2008-09-12 07:14AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Over 80% of the US population uses the internet on a regular (like, daily) basis. It's not just young people.

I agree that older voters are the least likely to be represented. On the other hand, a lot of those working class/blue collar folks are.

by Texas Gray Wolf 2008-09-12 07:46AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

I doubt those segments of voters i.e. the working class or older voters would look down on Mccain for not knowing how to use the e mail or computer infact i think it is probably bound to have the opposite effect of making Mccain more appealing to those voters...

by lori 2008-09-12 08:06AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

I don't like the ad (like I said before -- my wife thinks it's terrific, but I don't really like it).

I think some older voters will backlash; some would think "hell, even I can use a computer".

I doubt there'd be any backlash within working-class voters. The vast majority of them are comfortable with computers.

I still don't like it and hope it doesn't run very often if at all. There are much stronger ads we should be running.

by Texas Gray Wolf 2008-09-12 08:28AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Republicans are trying to "create" phony anger on their side and Democrats are struggling to contain the real anger on theirs. This election should be a walk over for Obama. So why it isn't??

by Nick 2008-09-12 07:30AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Because McCain and the Republicans are willing to slander Obama, while Obama and the Democrats aren't willing to slander McCain.

by BluePoster 2008-09-12 07:36AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Why "should" it be a walkover? I'm sorry, but that kind of comment exemplifies the arrogance that makes conservative populism like Palin's and McCain's work.

You've got basically the most popular Republican (short of Colin Powell) in the country, running against what would be the first minority president we've ever had. In fact, only the second president to NOT be a white Anglo-Saxon Protestant man. Who only won half his own party's votes in the primaries. What makes that sound "easy"?

by ColoradoGuy 2008-09-12 07:56AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

For people  who cannot afford their mortgage, cannot afford the gas prices, four year high unemployed, lack of job security, economy which is going south for God knows how many months now, two unpopular wars, thousands dead, unaffordable health care... (And I can go on)

It is not the arrogance of thinking how good we are but the clarity of how terrible they are... This is called going negative, something that is missing in this campaign.

by Nick 2008-09-12 09:04AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

The first ad is okay.  The second is lame.  Nobody gives a fuck whether McCain can use a computer.

What's happened to the campaign?

by Drummond 2008-09-12 07:51AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

They don't get it.

John McCain is calling Barack Obama a chump. And Obama thinks he can smile his way out of it. Americans don't like chumps, and they don't like people who don't stand up to bullies.

by vcalzone 2008-09-12 07:54AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Well, I think he's doing fine in his own statements.  But these ads don't do it.

by Drummond 2008-09-12 07:59AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Agreed. His appearances have been great. Biden's appearances have been great. But nobody has given a shit because his ads have been awful and his surrogates have been dull and off-message.

by vcalzone 2008-09-12 08:34AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

I agree. "Still" is dreadful. I deal with working class and elderly people every day who don't how to use computers, don't know anything about them, and frankly don't want to know anything about them. I had a guy in his forties who cursed that he wished computers had never been invented.  Yes McCain is totally out of touch, but so are a lot of other people, mainly among lower income and poorly educated people, the very folks we need to persuade. This add simply is insulting them. Oh woe!

by Reference Librarian 2008-09-12 08:00AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

but this is attack politics.  the point is to get people saying "Obama called McCain old".  Then people will say "is it fair to bring up McCain's age?"  then people will say "He will be the oldest President ever elected if he wins the election."  By the end of the conversation, all anyone is saying is that John McCain is old.  And Obama never really said it in the first place.

Don't think of an old person.


by the mollusk 2008-09-12 09:30AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

If Obama doesn't toughen up in the next week and put out much more effective, tougher ads against McSane/Palin, I'm going to throw in the towel. This is getting frustrating, and if Obama doesn't care about winning then why should I? It's like he wants to lose. IT seems he's following the playbook of Mondale, Dukakis, Gore and Kerry on purpose.

by Steve24 2008-09-12 08:05AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Too many on our side just don't get it.

If you want to lose, you run an issues-based, positive commercial, respectable campaign.  (Dukakis 88, Kerry 04)

If you want to win, you run a character assasination, smear commercial, dirty campaign.  (Bush 88, Bush 04)

by BluePoster 2008-09-12 08:12AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Sounds like you're the one who wants to lose.  Throwing in the towel after a week of bad polls, way to go.  That's like turning off a football game when the other team goes up by a touchdown in the third quarter.

Maybe Mondale, Dukakis, Gore and Kerry would've had a better chance if their advisors and the grassroots didn't start shrieking hysterically everytime the campaign got tough.  Campaigns are a war, you don't give up after losing one battle.  

by therealdeal 2008-09-12 09:30AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Obama's inability to defend himself and the Democratic Party is hurting the chances of Democrats running for Congress. Seriously, he needs to step up big time next week. If he waits for October, it will be too late!

From Taegan Goddard's Political Wire:

Democrats Slip in Battle for Congress

"A potential shift in fortunes for the Republicans in Congress is seen in the latest USA Today/Gallup survey, with the Democrats now leading the Republicans by just 3 percentage points, 48% to 45%, in voters' "generic ballot" preferences for Congress. This is down from consistent double-digit Democratic leads seen on this measure over the past year."

http://politicalwire.com/archives/2008/0 9/12/democrats_slip_in_battle_for_congre ss.html

by Steve24 2008-09-12 08:09AM | 0 recs
First ad not specific enough

second ad, ok. Its ok to use a little humor in responding to McCain's attacks, careful with the sarcasm, though.

Obama needs to work on the "vision thing", talking more about voters and less about himself.

by Betsy McCall 2008-09-12 08:44AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

Obama's people need to put a sign up on their HQ wall which reads:  "It's Bush stupid."

by Drummond 2008-09-12 08:47AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

OKAY, just watched them.  Actually, I think they aren't that bad.  The point of the first ad is pretty straight forward.  This is the kind of ad Obama needed to put out.  Issues, sure.  Barack's delivery and warmth - spot on.

The second ad is a little more puzzling.  And it's the one people will talk about.  But that's the point.  People will say it's unfair that Barack is calling McCain old.  But he didn't really say that.  People will say it's mean-spirited because McCain really is old.  People will say "is it legitimate to bring up that fact that McCain is old?"  This is attack politics.  Get a panel of talking idiots on Larry King to be outraged at Obama and after the show all anyone will remember is that John McCain is old.

by the mollusk 2008-09-12 09:15AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

I loved "Still."  The idea is to paint McCain as out of touch and clueless on today's problem.  Judging from the conference call today, this seems to be what they're going with.

I'd prefer a liar narrative, but I thought today's ad was a good start. Am I the only one on this site?

by dmfox 2008-09-12 09:34AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

I think the idea is great.  The execution could use some work...cut out that cutesy music playing in the background.  Can the announcer with the smooth/smug voice.  Get some video of McCain looking lost or confused and run his quote about not knowing how to use e-mail across the screen.  Have your surrogates go on the cable networks and point out that even terrorists living in caves know how to send an e-mail.

by therealdeal 2008-09-12 09:45AM | 0 recs
Re: Obama Campaign Debuts Two New Ads

"Get some video of McCain looking lost or confused..."

I don't think that's going to be a problem.  

by Steve24 2008-09-12 10:02AM | 0 recs


Advertise Blogads