In Obama's Own Words

Barack Obama pushes back today on McCain's Britney/Paris "celebrity" charge:

And I've got to agree totally with Joe on this one:

Team Obama should turn this into an ad. Be much better than that usual pablum being produced by GMMB. The campaign's ads, including that new one, "Low Road," look like every other political ad run by every other candidate - including first time congressional candidates. Given that's all the D.C. media consultants know how to do, it's not surprising. But, this campaign can't be like every other political campaign. The ads need to reflect Obama.

The Obama in the clip above is confident, aggressive, convincing, and dismissive of McCain's smear all at once. He's his own best messenger.

Update [2008-7-31 19:16:38 by Josh Orton]: We should be under no illusions: McCain's people are getting better at playing hardball. In order to win, McCain really has to play dirty and tear Obama down. So while Obama's campaign introduced the "low road express" microsite, McCain's campaign accused them of playing the race card. And it was all over cable.

Tags: Barack Obama, Election 08, John McCain (all tags)

Comments

16 Comments

Re: In Obama's Own Words

Well, I just donated to the Obama campaign and watched this as I was doing so. It's good.

by Jeter 2008-07-31 03:25PM | 0 recs
Re: In Obama's Own Words

I donated just now too. Btw, that would be an awesome ad.. No voice over or fancy Madison Avenue PR firm ad is necessary ... Obama in his own words is powerful enough.

by TennesseeGurl 2008-07-31 03:32PM | 0 recs
Re: In Obama's Own Words

I don't know if the negative ads from McCain are supposed to pull people from Obama to McCain or simply rile up the base. Right now, for the non-extreme right, it's McCain (yawn) vs Obama (meh). It needs to be McCain (hoorah!) vs Obama (BOOOOO!). These ads may be a vehicle to try and push that.

However, either way, I think that the first :58 of this clip would make for a perfect ad (with :02 for "I'm Barack Obama and I approve this message"). No fancy graphics. No cutting to cheezy stock footage. Just one candidate, at a podium, tearing his opponent to oratorical shreds.

A one-minute ad is a little bit unusual and more expensive, but McCain has proved that all you need to do is show the ad a couple of times and the media will cover it for the rest of the news cycle. Buys in Florida, Michigan and other major battlegrounds, you've got local news coverage with the people you want to target anyways.

It will produce a predictable GOP press release immediately thereafter: McCain challenged Obama to 10 town-hall debates immediately blah blah blah. Counter-punch equally predictable: just because we're not in an organized forum doesn't mean you have to go negative, we could still talk about the issues and so on and so forth.

I think the important thing is that Obama immediately follow an ad like this with substantive ads, attacking McCain's attacks on Obama. Offshore drilling, tax cuts, being liberal, etc. etc. Show why your position is correct and McCain's isn't.

After chastising your opponent for being negative and not talking about the issues, you have to talk about the issues. If they refuse to come up to your level, you have the high ground and can hammer mercilessly. If they come up, you have issues on your side. Win-win-win-win-win.

by TCQuad 2008-07-31 03:33PM | 0 recs
(Comment Deleted)

This comment has been deleted by an administrator.

by fafnir 2008-07-31 03:37PM | 0 recs
Re: (Comment Deleted)

Impressive response time to the troll post.

Thank you, anonymous administrator.

by TCQuad 2008-07-31 03:48PM | 0 recs
Re: In Obama's Own Words

Hide rated solely because you characterize Obama as inconsequential.

Obama is very defensive about attacks on his race and has been fully expecting them, though I've never thought it was the message taken from the ads. The emails, yes, but not the opposing campaign. He needs to regroup.

But... I don't think that Mccain was any less offensive, nor should he be sympathized with. This is what happens when someone with integrity casts it aside. They become a thousand times more evil because they have no integrity to discover. And to be completely frank, McCain is no better than a steaming pile of shit right now. Fuck his experience. He's a bitter, angry old man who can't even remember his own platform. Obama deserves to slap him in the face for what he's said.

by vcalzone 2008-07-31 03:50PM | 0 recs
Re: In Obama's Own Words

awesome rebuttle they should definitely make it into an ad.

[off topic, mydd has digressed once again. how sad]

by alyssa chaos 2008-07-31 03:47PM | 0 recs
Re: In Obama's Own Words

I am sort of amazed how quickly some in the media are openly distressed by McCain's tactics. Andrea Mitchell probably knows him very well and she is pretty appalled these days.

by politicsmatters 2008-07-31 03:51PM | 0 recs
Re: In Obama's Own Words

Obama is very defensive about attacks on his race and has been fully expecting them, though I've never thought it was the message taken from the ads. The emails, yes, but not the opposing campaign. He needs to regroup.

But... I don't think that Mccain was any less offensive, nor should he be sympathized with. This is what happens when someone with integrity casts it aside. They become a thousand times more evil because they have no integrity to discover. And to be completely frank, McCain is no better than a mangy dog right now. The hell with his experience. He's a bitter, angry old man who can't even remember his own platform. Obama deserves to slap him in the face for what he's said.

by vcalzone 2008-07-31 03:51PM | 0 recs
Re: In Obama's Own Words

Agree run this as an ad. It's enormously powerful makes Obama look grown up but vvery real.

by ottovbvs 2008-07-31 04:16PM | 0 recs
Re: In Obama's Own Words

Obama is a very good counterpuncher.  He should be able to make mincemeat of McCain's attacks now that he is back in the same time zone as Angry John.

by Blue Neponset 2008-07-31 04:25PM | 0 recs
They could pull a page from Duval

Patrick's campaign - there was a point when he made an ad that was Duval Patrick talking into the camera basically saying that he was going to be smeared but don't believe the smears, they aren't true.

It was very effective...just a thought.

by grannyhelen 2008-07-31 05:13PM | 0 recs
Re: In Obama's Own Words
They are getting better at hardball because its the Rove team.  McCain has ceded control of his campaign to Rove/Schmidt/Davis.  They've done this before. A lot.  This is the look of Krusty through November.
  They had the audacity to float a disclaimer on anything McCain says(may not reflect McCains campaign).  Whatever you hated about Bush 2000,04 is back.
by moondancer 2008-07-31 05:24PM | 0 recs
Speaking of Krusty...

McCain's really starting to look like Grandpa Simpson these days ;-)

by grannyhelen 2008-07-31 05:40PM | 0 recs
Re: In Obama's Own Words

I'm going to email this to all of my associates who email me jokes for stupid, old conservatives (I am a smart, old dyed-in-the-wool liberal), and their gigantic joke email lists. Please let me know if you have any enhancement suggestions:

Roll over the DOJ seal, and say the USA DOJ Pledge of Allegiance (unless you're a traitor, that is).

http://www.cnn.com/POLITICS/analysis/too ns/2008/07/30/mitchell/index.html#

by klevenstein 2008-07-31 09:18PM | 0 recs
Re: In Obama's Own Words

I could not agree more.  This should be an ad, and their response to McCain's attack.

And there should be an ad (if there isn't already) hitting McCain on getting that oil money when he switched his position to call for offshore drilling.

by xyz 2008-08-01 01:52AM | 0 recs

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