Barack Obama's Second General Election Ad: "Dignity"
by Todd Beeton, Mon Jun 30, 2008 at 01:10:23 PM EDT
Barack Obama has launched his second ad of the general election, this one called "Dignity" that focuses on the virtues of hard work (rightwing dog whistle alert.)
As in his first ad, Obama here is operating rhetorically on the right's playing field, which is appropriate on some level, since he's essentially rebranding what it is to be a Democrat in states that are not used to voting Democratic in a presidential election or barely do. Here's where the ad is running: Alaska, Colorado, Florida, Georgia, Iowa, Indiana, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Wisconsin, and Virginia. But at the same time, within this rightwing rhetorical framework, Obama is dropping some progressive messaging such as the virtues of community service and the importance of workers' rights and healthcare for kids. This is how he's always dealt with the right: he draws them in by ceding them ground (i.e. "I honor John McCain's service...") and once he has them, he flips the script ("...but we can't afford to elect someone who'll just continue 4 more years of George W. Bush policies...") You get the idea.
Personally, I wish we'd see more of that liberal Barack Obama we've heard so much about. Maybe when he starts advertising in the blue states...