by Jerome Armstrong, Thu Feb 28, 2008 at 01:28:11 AM EST
One of the things that has been nothing short of phenomenal in the Obama campaign, is the marketing of his brand. That's not a negative compliment at all either. I've an under-graduate degree in marketing, so even if I might be seeming to be giving an underhanded compliment to a marketing scheme or scam, that's really the acknowledgment akin to saying its damn good. I know the value it ads to any business product, and one of the things I try to practice is bringing business expertise into the political arena (like Salesforce), so I view the huge amount of success that Obama has had with going through the branding phase of the campaign as more than just an exercise.
Finding the logo for the campaign traditionally seems to fall in the lap of the campaign's direct mail firm, and given we've a few firms that all the campaigns share, they tend to all look alike. When I worked on Mark Warner's PAC, one of the things I did was drive the search for the 'mark' that would be used for branding Forward Together (used in the left of this banner). Luckily I was able to go outside of DC and found a small Virginia branding firm that did a good job. It's a time-consuming and much-needed process, and Obama's is an example for consultants like myself to point to as how to do it right. He turned to a pro, Chicago-based branding firm Sender, and they turned it on.
"Obama's sunrise speaks eloquently of "change." McCain's star and bar shout warrior."
This would be the war.
Update [2008-2-28 11:27:33 by Jerome Armstrong]: Here's something for anyone that wants to give it a shot at developing a logo for Scott Kleeb. He's having a contest, and asking for graphic designers out there to take a pass at designing one for this campaign.