by Jerome Armstrong, Mon Dec 29, 2008 at 09:04:01 AM EST
The last world election this year is in Ghana. There are reports that Atta Mills has won, and the NDC will have a slim majority to work with, but I was mostly interested, in looking at the campaigns, with the internet tactics being used. I was in Sierra Leone for a couple of years, and while it's not as developed as Ghana is, it's not that far behind either, but the use of the internet in Ghana's candidates is pretty impressive.
It probably helps that there's been a run-off, as that's something that pushes each side to look for trying something new to gain a competitive advantage -- 'compete everywhere' or 'netroots outreach' or 'internet organizing' -- the use of technology to gain such an advantage is something we've practiced for years here in the US, and other countries are emulating those tactics.
Both candidates, Atta Mills and Afuko Addo use splash pages to try and collect info from their supporters. Take a look through those internet websites, and you'll see they are pretty well developed. Mills is big on MSM, Addo has a unique user ID page that I could create. The use of Facebook is happening, as well as YouTube, MySpace, and Twitter. I would say this surpasses about half of the US Senate campaign website offerings from the '08 campaign. Here's a couple of snags from their websites.
The Mills site:
The Addo imagery:
That looks inspired a little bit off of Obama, doesn't it? Speaking of which, check this out:
Yes, that's Netanyau ripping off, in entirety, the Obama website. I missed this when it came out last month, but yea, "the idea of Mr. Netanyahu as the Obama candidate of Israel seems mystifying."