Obama's Broadcast Coup
by Jonathan Singer, Fri Oct 31, 2008 at 10:25:26 AM EDT
The final numbers are in and a whopping 33.6 million viewers tuned in to watch Barack Obama's prime time broadcast on Wednesday night. For reference, that's more than watched the final game of the World Series later in the evening and more than viewed the finale of "American Idol" last season. That prompts the folks at First Read to ask and answer: "Was the Obama infomercial worth the millions the campaign spent on it? It looks like it."
Rasmussen Reports, which seemed to have mixed up the lede in its coverage of the event, polled voters responses to the broadcast and also found that it was a genuine success. Check out what Rasmussen buries starting on the 15th -- 15th -- paragraph of the write up of its survey.
Fifty-four percent (54%) say the ad makes them more likely to vote for Obama, even though 62% say it didn't tell them anything that they didn't already know about the Democratic presidential candidate.
Twenty-four percent (24%) say the ad makes them less likely to vote for Obama, while 20% say it will have no impact.
Fifty-nine percent (59%) of female voters say the ad makes them more likely to vote for Obama versus 50% of men.
Twenty-one percent ( 21%) of GOP voters and 36% of unaffiliateds say the ad increases the likelihood that they will vote for Obama. Thirty-three percent (33%) of unaffiliated voters say they are now less likely to do so, but only four percent (4%) of Democrats agree.
Twenty-nine percent (29%) of voters also say the ad told them something about Obama that they didn't already know, but nine percent (9%) are not sure. Fifty-four percent (54%) of voters ages 18 to 29 and 50% of those who will be voting for the first time in this election say the ad told them something new about the candidate.
Those who watched the ad became significantly more likely to vote for Obama, and a decent chunk of viewers learned something new about Obama that they had not previously known. What more could you ask for from a telecast that reached 33.6 million viewers?