Obama's Broadcast Coup

The final numbers are in and a whopping 33.6 million viewers tuned in to watch Barack Obama's prime time broadcast on Wednesday night. For reference, that's more than watched the final game of the World Series later in the evening and more than viewed the finale of "American Idol" last season. That prompts the folks at First Read to ask and answer: "Was the Obama infomercial worth the millions the campaign spent on it? It looks like it."

Rasmussen Reports, which seemed to have mixed up the lede in its coverage of the event, polled voters responses to the broadcast and also found that it was a genuine success. Check out what Rasmussen buries starting on the 15th -- 15th -- paragraph of the write up of its survey.

Fifty-four percent (54%) say the ad makes them more likely to vote for Obama, even though 62% say it didn't tell them anything that they didn't already know about the Democratic presidential candidate.

Twenty-four percent (24%) say the ad makes them less likely to vote for Obama, while 20% say it will have no impact.

Fifty-nine percent (59%) of female voters say the ad makes them more likely to vote for Obama versus 50% of men.

Twenty-one percent ( 21%) of GOP voters and 36% of unaffiliateds say the ad increases the likelihood that they will vote for Obama. Thirty-three percent (33%) of unaffiliated voters say they are now less likely to do so, but only four percent (4%) of Democrats agree.

Twenty-nine percent (29%) of voters also say the ad told them something about Obama that they didn't already know, but nine percent (9%) are not sure. Fifty-four percent (54%) of voters ages 18 to 29 and 50% of those who will be voting for the first time in this election say the ad told them something new about the candidate.

Those who watched the ad became significantly more likely to vote for Obama, and a decent chunk of viewers learned something new about Obama that they had not previously known. What more could you ask for from a telecast that reached 33.6 million viewers?

Tags: advertising, Barack Obama, White House 2008 (all tags)

Comments

4 Comments

Re: Obama's Broadcast Coup

After watching the ad, I see now that the goal was to cement intentions to vote for him, rather than flipping people over. I talked to my dad about it. Here is a guy who, over the winter, thought Obama was a Muslim and did not want to vote for a black guy. In the spring and summer, after it was clear Hillary was done, he said he was just going to leave the presidential vote blank. After the convention, he decided to vote for Obama. After the commercial, my dad told me that even if he had not already voted absentee, he would have been ready to stand as long as it took to vote for him.

by RandyMI 2008-10-31 10:40AM | 0 recs
Re: Obama's Broadcast Coup

he would have been ready to stand as long as it took to vote for him.

WOW!  Just WOW!

by WashStateBlue 2008-10-31 10:52AM | 0 recs
Nevertheless

Vote Different.
by Trey Rentz 2008-10-31 11:20AM | 0 recs
Re: Obama's Broadcast Coup

 I am SICK & TIRED of this Sarah Palin has way more experience than Obama BS.  If so, experience is wayyy over rated!

2 examples:  This tv infomercial.  You said it's ratings were the equal of American Idol.  How much was a 30 second commercial on that show.  I'm guessing that Fox got at least 3 million bucks worth of commercials in a half hour of the show.  So, Obama got the whole half hour to himself, plus 2 of the other 3 majors to himself plus 3 or 4 cable news networks.  The infomercial, or more properly "The closing argument about why Obama should be President" without once mentioning his opponents name.  Where else you gong to get that much bang for the buck?

 I read today where Obama has 8,000 plus GOTV volunteers in one particular area, not even a whole state.  Well, good ol girl Sarah loves to say how she manages 24,000 employees for the state of Alaska.  I think 8,000 volunteers in one area gives the proper relevance to what "managing" 24,000 employees in the WHOLE STATE!  Sarah is a joke, and her "executive experience" is a total joke when put into it's proper perspective.  There are more people in San Francisco, the 3rd or 4th largest City in California, than in all of Alaska, besides that experience of being mayor of a major(NOT) city with a population of under 9,000.

 For someone with no "executive" experience, Obama has defeated the Clinton machine, and is now within sight of a humiliating defeat for McSHAME and his sick Repug acolytes.

 For someone without "Executive" experience. Obama has been kicking some serious ass out of the Repug slime machine, and hopefully this time next week the wave of the future will be the Tsunami of November 4,2008, which in the future can be described as VR( Victory over Republicans) day, or AB(after bush) day 1.

by barkleyg 2008-10-31 12:44PM | 0 recs

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