Obama to Visit Progressive Media Outlets this Week

Via release from NBC:

MSNBC's Rachel Maddow will interview Democratic presidential candidate Senator Barack Obama Thursday, Oct. 30 on MSNBC's "The Rachel Maddow Show," 9-10 p.m. ET.

And per the AP:

In the midst of a mad dash toward the election, Democratic presidential nominee Barack Obama will make time Wednesday to appear on Comedy Central's "The Daily Show" with its host, Jon Stewart.

These interviews represent one half of what appears to be a broader strategy by both Barack Obama and his campaign to shape the establishment media environment, in this case by rewarding and bolstering the nascent progressive big media. Josh has detailed the other half of this effort -- marginalizing the conservative media, in general, and Fox News specifically -- most recently here and here.

But the move by Obama to reach out to both Rachel Maddow and Jon Stewart is equally important as the shunning of Fox. For one, it indicates that he is not of the mentality that the campaign is just about reaching the middle (or even futilely to the right), to the detriment of speaking to the base. The implications of this down the road are quite obvious (in the event of an Obama victory in one week), as if Obama campaigns in this manner it's much more likely that he will govern in this manner. Indeed, if this media strategy is an omen for what would be to come in an Obama administration, we might see a flourishing of the progressive media -- for which, by the bye, there is a real market judging from the ratings (yesterday Maddow and Keith Olbermann both won their time slot among the key advertising demographic, topping "Hannity and Colmes" and Bill O'Reilly, respectively, among viewers between the ages of 25 and 54).

Tags: Barack Obama, daily show, Rachel Maddow, White House 2008 (all tags)

Comments

4 Comments

Plus, it's just nice to play to the home crowd....

A friendly confine, jees, he has to be just exhausted by now.

I can see the Rachael Maddow tease:

"I am STILL a bit of a chicken little about the Nov 4th voting, so maybe this NEXT guest can talk me down a bit...."

by WashStateBlue 2008-10-28 02:00PM | 0 recs
great, can he visit Democracy Now also?

Okay, maybe after the election, but Democracy Now is what I consider really progressive media (apologies to Rachel.)

by ann0nymous 2008-10-28 06:03PM | 0 recs
Acknowleding the base is important
Many Countdown, Maddow, and Daily Show viewers are the very people who volunteer for progressive candidates and causes. It's simply good strategy - and good form - to give some sugar to the base. They are the ones that get into the trenches and do the hard work of making real change.

The videos yesterday of Barack at the campaign office making phone calls was golden. Nothing fires up volunteers and low-paid workers like seeing the candidate, but it means so much more when the candidate gets into the trench with the troops.

I have to say, Obama is the most astute politician I've ever seen.

by Spiffarino 2008-10-28 08:00PM | 0 recs
Re: Obama to Visit Progressive Media Outlets Week

And let us not forget Joe Biden's smack down of the craaaaaaazy, right wing "health reporter" on Orlando wft, who had the nerve to ask if Obama was a Marxist, and other Fox News talking points:

http://www.youtube.com/watch?v=TW_wQgWvi Z8

(Obama campaign cancelled Jill Biden's interview, and they're rightly giving that station a wide berth for the rest of the campaign.)

by judybrowni 2008-10-28 10:46PM | 0 recs

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