Obama to Visit Progressive Media Outlets this Week
by Jonathan Singer, Tue Oct 28, 2008 at 01:50:12 PM EDT
Via release from NBC:
MSNBC's Rachel Maddow will interview Democratic presidential candidate Senator Barack Obama Thursday, Oct. 30 on MSNBC's "The Rachel Maddow Show," 9-10 p.m. ET.
And per the AP:
In the midst of a mad dash toward the election, Democratic presidential nominee Barack Obama will make time Wednesday to appear on Comedy Central's "The Daily Show" with its host, Jon Stewart.
These interviews represent one half of what appears to be a broader strategy by both Barack Obama and his campaign to shape the establishment media environment, in this case by rewarding and bolstering the nascent progressive big media. Josh has detailed the other half of this effort -- marginalizing the conservative media, in general, and Fox News specifically -- most recently here and here.
But the move by Obama to reach out to both Rachel Maddow and Jon Stewart is equally important as the shunning of Fox. For one, it indicates that he is not of the mentality that the campaign is just about reaching the middle (or even futilely to the right), to the detriment of speaking to the base. The implications of this down the road are quite obvious (in the event of an Obama victory in one week), as if Obama campaigns in this manner it's much more likely that he will govern in this manner. Indeed, if this media strategy is an omen for what would be to come in an Obama administration, we might see a flourishing of the progressive media -- for which, by the bye, there is a real market judging from the ratings (yesterday Maddow and Keith Olbermann both won their time slot among the key advertising demographic, topping "Hannity and Colmes" and Bill O'Reilly, respectively, among viewers between the ages of 25 and 54).