RNC Going Up On The Air For McCain In Montana
by Todd Beeton, Mon Oct 27, 2008 at 04:06:18 PM EDT
With Senator McCain badly outgunned on television, the independent advertising arm of the Republican Party -- which can spend freely on advertising as long as it does not coordinate its plans with those of the McCain campaign or the Republican National Committee's central command -- is stepping up its efforts in some unlikely places.
The latest: Montana, a usually, reliably red state that is rarely ever considered in need of defending for Republicans during presidential campaigns. Democrats who monitor advertising spending report that the "independent expenditure" unit placed a new buy today, totaling between $300,000 and $400,000. Republicans confirm.
The 50 state strategy, ladies and gentlemen. This is why you compete everywhere. The RNC never should have had to invest in Montana but now Pollster has McCain up by under 3 points in the state and this is several hundred thousand dollars that can not be spent in Florida or Virginia. This is really remarkable. Are they even trying for a McCain win anymore or just trying to minimize how big his loss is?