4 More Years
by Todd Beeton, Thu Oct 16, 2008 at 06:45:50 AM EDT
In the post-debate commentary last night, literally the best thing that could be said about McCain's performance was his one-liner about Bush: "If you wanted to run against President Bush, you should have run 4 years ago." It was a good line but the enthusiasm it elicited from the right seemed a bit disproportionate to me, but I guess that's what you get when your candidate has exactly one good line in 90 minutes. But considering Team McCain clearly hoped the line would put President Bush behind McCain, the Obama campaign is making that more difficult in its obligatory morning after ad. In it, McCain's line "I'm not George Bush" is juxtaposed with previous statements from McCain that belie it, specifically his own assertion that he's voted with the president more than 90% of the time. The ad will run on national cable.
McCain for his part continues to try to distance himself from the Bush years by opening his new ad with what is perhaps the understatement of the century: "The last eight years haven't worked very well, have they?" This is McCain's feel your pain moment but it falls flat on so many levels.It's amazing to me that McCain won't more overtly throw Bush under the bus in an ad. It would be easy enough to do, there are enough issues on which McCain has bucked Bush, but here again, McCain only takes half measures that don't come close to countering the effective Obama messaging that McCain = 4 more years.