2008 Bumper Sticker Open Thread
by Todd Beeton, Sun Jul 22, 2007 at 12:58:27 PM EDT
Newsweek enlists the talents of design expert Michael Beirut to analyze the bumper stickers of the top presidential candidates. In the end he feels that Rudy has the best design, John McCain the worst.
Below are some of the choice quotes from his analysis (click the link above and scroll down to see all the sticker designs):
Hillary Clinton: "The deliberate branding decision here is to go by first name only," Bierut says, "to make her approachable and friendly, and to disassociate herself from the Clinton dynasty."Take the poll over the flip.
Barack Obama: "Obama is blessed with a name that looks good in type," Bierut says. "Obama's font is quite elegant and almost literary."
John Edwards: "...someone thought long and hard about that decision to insert that green trail off the star. It's a kind of ham-handed gesture of symbolic environmentalism."
Rudy Giuliani: "Rudy's logo is like a brick wall...The tightness communicates an absolutely solid bulwark against external dangers."
John McCain: "McCain has the worst logo...This is the typeface used for the Vietnam Veterans Memorial, and with the center star straight off a military cap, it's overtly militaristic. There's no subtlety."
Mitt Romney: "This looks like the bumper sticker of someone who's not going to win."