The View from Joe's Air Campaign

Joe Lieberman's media has been awful.  It's not especially bad in any particularly interesting way, except for the Bear Ad, which is mostly just nutty and out of touch.  In fact, most of it is bad because it's just so boilerplate.  The positive spots are soft mood music superimposed on pleasing images, with a topping of Joe's voice.  The negative spots are jarring images slashing at Ned Lamont's record.  In other words, this is literally the same political advertising voters watch thousands of times a campaign season.

Even Lieberman's Clinton ad is produced with a sort of generic political caution, and while you can't find any raw material better than Bill Clinton, the effect is underwhelming after you've seen it once or twice.  Typically, ads must be seen in heavy rotation before they penetrate the viewer's mind, so this is bombarding people who watch Connecticut TV.

It reminds me very much of the Clinton ad for Corzine in 2005, which had the same production qualities and a similar cadence.  I believe this one was produced by Shrum, Donolan, and Devine.  If you want a visual representation of the same old boring media consultants, well here you go.  

This type of advertising has been around since 1986.  It may work, or it may not.  But that's what's being seen here from Joe's side.  It's not good stuff.

And here's an ad that's not on the air anymore, where Joe tried to explain his Iraq vote to the voters.

I'll leave you with this thought.  Let's say that Joe had hired a really good media consultant.  Can you imagine what Bill Hillsman could have done with a Clinton endorsement?

Tags: Connecticut, CT-Sen, Joe Lieberman, Ned Lamont (all tags)



New one today

I saw a new ad this morning, with Lieberman speaking directly at the camera, speaking about healthcare, the minimum wage, and several other issues, though ignoring the big one: Iraq.  I don't think it will make much of a difference.  His ads are rather standard campaign ads, while Lamont has had different, innovative ads.

by Max Friedman 2006-08-05 05:14AM | 0 recs
The Clinton-Lieberman ad

It's so obvious that they spliced in the shots of audience applause. That's what makes it even worse - knowing that the audience wasn't applauding like that, but having to make it seem like that.

Man, those media consultants do suck.

And I hope our 2008 nominee hires Hillsman. That guy is the person who should be running the show for us, not Bob "I couldn't win a presidential election if the other guy was a zombie" Shrum.

by PsiFighter37 2006-08-05 05:16AM | 0 recs
Re: The Clinton-Lieberman ad

Nah I don't think Hillsman will do the ads for 2008.

It'll be Steve Eichenbaum, whos been doing Feingold's ads since he first ran for Senate ;)

by KainIIIC 2006-08-05 07:33AM | 0 recs
Re: The Clinton-Lieberman ad

Yeah, the editing if this ad is astoundingly awful.  The reactions of the crowd are completely out of synch with Clinton's cadence (e.g. the shot of the black woman jumping up and down before Clinton even begins to raise the level of his voice), and most of the crowd seems enamored of Bill, not what he is saying about Joe.

by justinh 2006-08-05 08:28AM | 0 recs
ads less effective with highly-informed voters

Years ago, when researching my doctoral thesis, I read quite a bit of the academic literature on media effects. One of the big conclusions was that less-informed voters are more swayed by tv coverage generally.

At the same time, we know that primary voters are much more tuned in politically than general-election voters.

I didn't think the Clinton ad was so bad, but I also don't think it will change the minds of many primary voters. The people who normally don't pay much attention to politics probably won't turn out on August 8 anyway.

by desmoinesdem 2006-08-05 07:02AM | 0 recs
Re: The View from Joe's Air Campaign

This is a good ad, actually, and probably the only effective Lieberman ad I've seen.  

by Ryan Anderson 2006-08-05 12:21PM | 0 recs


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