PA-Sen: New Poll, New Adwatch
by Chris Bowers, Wed Aug 23, 2006 at 09:30:39 AM EDT
The ad is called "turned around," and criticizes tax cuts, corporate outsourcing, and the deficit. The first reaction I had to the ad is that it is very quiet. It has the slow, quiet music in the background that you see in a lot of ads, features Casey talking in a very calm voice, and has lots of the feel-good shots of Casey with farmers, little-league teams, people on the street, etc. It does not mention Iraq, nor does it mention that Bob Casey is a Democrat.
Overall, it seems pretty much standard boilerplate to me. That may be all Casey needs right now, as it could improve his name ID and give people a mildly warm, fuzzy feeling about him. I'd say it is superior to the "family values" ads Santorum has been running (which borders on an unintentional parody of political ads), but lacks the memorable qualities of Santorum's ads targeted toward senior citizens. It certainly fits with the cautious campaign Casey has been running to date. It may be all Casey needs, but then again, it could also easily fly under the radar during a campaign where Santorum's camp is going for broke. This race has the sense of roll reversal, where the incumbent is acting like a challenger and the challenger is trying to run out the clock. In a year like this, against a Senator like Santorum, that may very well be enough. However, if it isn't, the Casey campaign's cautious approach against an opponent where it is so easy to attack--and attack credibly-will be one of the main reasons why.